The Dark Funnel:
How to Reach Buyers Before They Talk to Sales

Join us on July 2 for an honest conversation on how B2B buyers are moving through the dark funnel, from invisible research and buying committee signals to the impact of LLMs and how GTM teams can reach the right accounts before they ever talk to sales. 

Hosted by Mafalda Johannsen, with Evan Patterson, Fractional CMO and marketing operator for founder-led startups and lean B2B teams, this 1:1 webinar will explore what the dark funnel really looks like today, how buyer signals are changing, and what GTM teams need to rethink if they want to reach the right accounts before they ever talk to sales.