ABM: Misunderstood, Misused,
and What It Actually Takes

Join us on July 15 for an honest, myth-busting conversation on what ABM actually takes today — beyond the buzzwords, tech stacks, and slide-deck alignment.

Hosted by Mafalda Johannsen, with Katrine Rasmussen, CMO at Pixelz, and Sara Storm from N.Rich, this fireside chat will unpack the biggest misconceptions around ABM, from “ABM is just a marketing thing” to “intent data tells you who’s ready to buy.” Together, they’ll explore what good sales and marketing alignment really looks like day to day, where ABM often goes wrong, and what B2B teams need to rethink to make ABM work in 2026.