N.RICH CHALLENGER BRAND STUDY IS LIVE

More leads > Better accounts

This isn't a bad quarter. It's a new buying environment.

Buyers research differently. Cycles stretch. Conversion rates drop across categories - not just yours. N.Rich is the ABM platform built for it, reach only the ICP accounts showing real intent, and only pay when you actually engage them.

See overview Talk with the team

nrich-hero-1280x680 (1)

Trusted by the best in B2B

"We generated €13 million in pipeline and €1.3 million in closed sales influenced by ABM campaigns through N.Rich. Account-based advertising has real impact — especially when sales and marketing know exactly which companies they're going after."

Samuli Ahola
Director of Digital Sales & Marketing, Virta

"I signed on the dotted line so quickly because the ROI through influenced pipeline was clear. Now I walk into board meetings and say: we influenced $200K in sales - and $1.7M more is in pipeline.""

Christopher Collier
VP of Marketing, EHS Insight

"We use N.Rich to launch ABM advertising across multiple sites and networks, then retarget engaged accounts through LinkedIn. We gather audience insights and generate initial engagement at a much lower cost — before launching on LinkedIn."

Nathalie Brassart
Global Paid Traffic Manager, Powell Software

What's breaking - and what's working instead?

Buyers self-qualify before sales sees them — on G2, in private communities, with their AI assistants. Volume-based motions show the strain first: discovery calls hold, close rates don't. Here's what's breaking, and what's working.

The old playbook

More volume → same conversion → miss target

✗ Hitting quota now takes 2× the discovery calls — volume you can't sustain
✗ BDRs working cold lists with no signal context
✗ Sales cycles burned on accounts that won't convert
✗ Works when buyers follow a predictable funnel. AI-assisted buyers don't.

The motion that fits

Stop chasing volume. Start targeting intent.

✓ Effort on the ICP accounts already in-market — fewer calls, higher conversion
✓ BDRs armed with intent signals, not cold account lists
✓ Nurture, events, and ABM ads keeping warm accounts warm
✓ Non-ICP engagements visibly cut — across the full GTM team

Inside N.Rich

The ABM Platform built for
the new buying environment

From identifying in-market accounts to seeing every deal progress — coordinated end-to-end, on one platform.

Identify the ICP accounts already in-market

Every web visit is attributed to a named account on your ICP list — no aggregated panel data, no anonymous traffic. Combined with third-party intent across the web, you see which target accounts are showing real buying intent before they raise their hand.

In-market ICP accounts 5 of 247 hot

Acme Cloud

94

Northbeam

88

Verra Mobility

72

Plaid

68

Snowpine Labs

64

Reach them with ABM ads built for engagement

Programmatic ABM ads across the web — designed to complement and reinforce LinkedIn, not replace it. Our proprietary CPE model means you only pay when an account verifiably engages: a video view completed, a native article scrolled, a banner clicked. No bots, no wasted impressions — and reach across the web where buyers spend most of their time off LinkedIn.

Always-on coverage Live · 8 wks

W1

W2

W3

W4

W5

W6

W7

W8

ABM ads

LinkedIn

Webinar

Event

Route warm signal directly to BDR workflows

Account engagement and high-intent visits pushed straight into HubSpot or Salesforce within 48 hours — no new interface for sales to learn. Every outreach starts with real context: which content the account engaged with, which stakeholders, when.

A

Acme Cloud

Segments: [BDR] Platform pages · 4 more

High velocity

Engaged users

28

Clicks

10

Visits

48

Avg time

258s

Total engagements Total Sales LinkedIn

See every deal progress, GTM-wide New

One live view across sales and marketing. See how accounts are progressing, what sales is doing with the ones marketing sourced, and where non-ICP spend is leaking. Attribution tied directly to pipeline outcomes — not lead counts — so you see real uplift in conversion rates, ACV, and sales cycle.

GTM Leader Dashboard This quarter

ICP pipeline

€1.8M

↑ 34% vs LQ

Non-ICP waste

€420K

↓ 28% vs LQ

ICP focus 78%

Non-ICP 22%

Want to see how N.Rich could work for your ICP?

Book a GTM Review

How it works

Reach every account that matters — across the web.

Manage it all in one place, with no heavy lifting, easy-to-use interface — and get predictable results.

Proprietary B2B identity data

A proprietary dataset of corporate IPs, cookies and device IDs — mapped to real business accounts.

Purpose-built B2B DSP

Distributes your ads in every format across millions of publishers — at the lowest cost.

Proprietary optimisation AI

Uses engagement and intent signals to sharpen targeting and optimise campaigns on the fly.

Google Display Network

An long-term partnership reaching 80% of online users across 30M+ websites, apps and publishers.

Premium exchanges

Direct ties to 10+ of the biggest ad exchanges and global partners — 15M+ media outlets, including the world's largest professional media.

BloombergForbesFTeuronewsYahoo

LinkedIn Ads

Push intent-based audiences straight to LinkedIn, refreshed weekly — cutting LinkedIn ad spend by focusing budget on the highest-intent accounts.

Ready to take a
closer look at N.Rich?

Choose the FEATURE

What changes

Most ad platforms still optimise for impressions. N.Rich optimises for accounts.

Before N.Rich

With N.Rich

Before N.Rich

Dubious traffic quality full of ICP-leakage

With N.Rich

Every engagement tied to a named account in your ICP

Before N.Rich

Black-box, low-quality intent data

With N.Rich

Clear first-party signals sales knows how to act on

Before N.Rich

70%+ of budget wasted on impressions

With N.Rich

You only pay for meaningful engagement

Before N.Rich

Another interface to learn

With N.Rich

All signals pushed into your CRM

Schedule a call to see how N.Rich can work for your business.

30 minutes, focused on your pipeline — not a product walkthrough. Here’s what you walk away with.

✓ Where your ICP is showing intent — live data on your target accounts
✓ Your current visibility gap — what your motion is missing
✓ One concrete next move — no “let me circle back”

Common questions

Before you book

Two things, underneath everything else: how you pay, and whose network it runs on.

You pay for engagement, not impressions. N.Rich's proprietary cost-per-engagement model means budget goes out when an account actually engages — a video watched, an article read, a banner clicked — not every time an impression is served. Spend tracks attention, not exposure.

It runs on a purpose-built B2B ad engine. A proprietary dataset of corporate IPs, cookies and device IDs maps web activity to real business accounts, and a B2B-specific DSP distributes your ads across millions of publishers — so every impression ties back to a named account, not an anonymous cookie. Reach spans a long-term Google Display Network partnership, account-targeted plus our own programmatic network across 20M+ B2B publishers, direct ties to the major ad exchanges, and a LinkedIn integration that pushes your engaged audiences straight to LinkedIn.

Intent-led targeting, signal visibility for your BDRs, and GTM-wide leadership visibility all sit on top of those two foundations.

6sense and Demandbase are powerful, enterprise-grade platforms - priced and scoped to match. N.Rich delivers the same account-based motion, built for teams who need it working now, without the enterprise overhead:

Priced for mid-market and growth-stage — not just Fortune 500 budgets.

Live in days, not a services project. Heavier platforms can need professional-services hours just to switch intent data on. N.Rich is designed to stand up fast and run with a lean team — no dedicated ops headcount required.

If you're scaling ABM with a focused team and a budget you need to make count, that's exactly who N.Rich is built for.

Yes - N.Rich is designed to complement, not replace. N.Rich plugs into HubSpot OR Salesforce for routing and reporting, and our ABM ad network closes the visibility gap LinkedIn can't (frequency, off-LinkedIn reach, lower-cost impressions). Most teams keep their LinkedIn investment and layer N.Rich on top

Two parts, and we're upfront about both:

A 12-month term. ABM compounds over quarters, not weeks — the annual commitment is what lets the results stack up. There's a platform licence plus an agreed ad-spend budget, as separate line items.

No fixed minimum spend — but the realistic starting point is around $5,000/month in ad budget for most accounts; larger or multi-campaign programmes typically run $7,000–$15,000/month. Payment is flexible — most teams pay the platform licence annually and ad spend quarterly in advance, so there's no single large cheque on day one. And any budget you don't spend rolls over automatically: credits never expire while your contract's active.

See more on our pricing page