blog post
author

Akshay Ramdul

November 19, 2024
time

~2 min

N.Rich recognized as a Niche Player in the 2024 Gartner ® Magic Quadrant ™ for Account-Based Marketing Platforms

Helsinki, November 19, 2024 - N.Rich, a rapidly growing Account–Based Marketing platform has been recognized in the 2024 Gartner® Magic Quadrant™ for ABM Platforms. We believe that this placement highlights N.Rich’s ability to drive quick return on investment (ROI) and its unique focus on delivering tailored ABM solutions for mid-market companies.

With a user-friendly platform designed to deliver value from day one, N.Rich is emerging as a top choice for mid-market B2B marketers who need to see measurable ABM results quickly. The platform’s intuitive design and efficient deployment make it ideal for businesses seeking an agile ABM solution without the lengthy onboarding and high costs typical of enterprise-level platforms.

N.Rich’s Fast ROI and Mid-market Focus Make Waves

N.Rich’s ABM platform addresses the common challenges faced by midmarket marketers with a solution that’s simple to implement, highly adaptable, and delivers rapid results. Key features include:

  • Fast Deployment and Immediate Value: Marketers can launch and start seeing results within days, enabling teams to engage target accounts faster and more effectively.
  • Cost-Effective, Midmarket-Optimized: Designed to align with the budgets and needs of midmarket companies, N.Rich provides robust ABM capabilities at an accessible price point.
  • Privacy-First, GDPR-Centric Design: N.Rich’s architecture ensures data security and regulatory compliance, helping B2B marketers meet evolving privacy standards while focusing on effective ABM strategies.

For B2B marketers in the midmarket, N.Rich’s combination of speed, simplicity, and effectiveness offers a refreshing new option in the ABM landscape. N.Rich’s privacy-centric approach and ease of use also allow marketers to focus on driving results without sacrificing security, making it a powerful choice for businesses prioritizing data protection.

“Let’s be clear: for years, the ABM market has been dominated by heavyweight platforms promising transformative results but failing to deliver. These complex platforms require a significant investment of time and resources.”, said Markus Stahlberg, CEO of N.Rich. “N.Rich has taken a different path, recognizing that B2B revenue teams today require tools that are agile, accessible, privacy-forward, scalable, and capable of delivering tangible value - fast. We are challenging the ABM landscape by focusing on this underserved market and building the next Account-Based GTM Platform for them.”

Gartner clients can access the report through this link.

Gartner, Magic Quadrant for Account-Based Marketing Platforms, By Jenifer Silverstein, Ray Pun, Julian Poulter, Chris Chandler, Upasna Chandna, 11 November 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

About N.Rich

N.Rich is a Finnish company developing the Account-Based Go-to-Market Platform best suited for fast-growing mid-market and enterprise companies. By focusing on rapid time-to-value, ease of use, data privacy, affordability and scalability, N.Rich helps modern B2B revenue teams reach their revenue goals by discovering and engaging with upmarket buyers over long sales cycles. N.Rich was featured in the 2023 Gartner Magic Quadrant™ for Account-Based Marketing Platforms report and The Frost & Sullivan’s Frost Radar™ for Account-based Marketing Platforms, 2024.  For more information, visit https://nrich.io/.

Author avatar

Akshay Ramdul

linkedin

Akshay is Senior Product Manager at N.Rich, he brings extensive experience in B2B SaaS, specializing in Martech, Adtech, and Account-Based Marketing.

Table of contents