Akshay Ramdul

July 02, 2024

~2 min

N.Rich Launches Aurora, an AI Ad assistant for crafting ABM Ads

HELSINKI — July 2, 2024 — N.Rich, the leading European Account-Based Go-to-Market Platform, has launched Aurora, a new ally for B2B marketers in crafting winning ABM ads.

Content creation can be challenging and costly, especially for organisations in specialized markets due to complex terminology and ever-evolving regulatory requirements.

Aurora is here to accelerate one’s Ad Campaign Creation Process and help overcome the above challenges with AI-generated Content.

Some of the major use cases include the following:

Creating up to 375 ad variations for each value proposition and overcoming the creative block
Creating custom industry-, persona- or solution-specific copies for one’s ICP
Localising multiple copy options within seconds for specific markets
Guaranteeing consistency in messaging and cohesive Tone of voice in all ads
Accelerating A/B tests for one's Ads by faster production loops

Aurora is now available in the N.Rich ABM platform and customers can train it to produce content tailored to specific personas, products, business verticals, market segments or buying stages.

The AI Assistant can produce high-performing ad variants for complex products and solutions. This cutting-edge tool has already proven its value to one of N.Rich’s long-standing customers, a $19B multinational medical technology company.. Their results demonstrated that Aurora’s content outperformed and was twice as effective in terms of click-through rates than the human-made options. The content also passed regulatory requirements without a hitch.

“We’re passionate about the possibilities AI offers to our industry and have been using it in various parts of our Platform for some time now. With this launch we’re taking it further and enabling our customers to generate more diverse, relevant and effective advertising content for their ICP without incurring extra agency fees,” - Markus Stahlberg, CEO & Co-founder at N.Rich.

Learn more about N.Rich and how it can benefit your business at https://nrich.io/.

N.Rich PR Contact

Darya Krakaviak, darya@n.rich

About N.Rich

N.Rich is a Helsinki, Finland headquartered company developing the Account-Based Go-to-Market Platform best suited for fast-growing mid-market and enterprise companies.

Customers across various industries use N.Rich to reach their revenue goals by discovering and engaging with enterprise buyers over long sales cycles. By combining intent data, predictive analytics and strong advertising capabilities, N.Rich provides the complete solution to drive growth for modern B2B teams from fast-growing technology companies to Fortune-500 enterprises.

Akshay Ramdul

Akshay is Senior Product Manager at N.Rich, he brings extensive experience in B2B SaaS, specializing in Martech, Adtech, and Account-Based Marketing.

1:1 ABM Campaign Budget Allocation
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Determine the budget allocation for a 1:1 ABM campaign based on the account's ACV, importance, and strategic potential.

This calculator provides a flexible framework to align resources effectively with campaign goals.

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Use this questionnaire to determine whether an account is qualified for a 1:1 ABM campaign or not.

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An unqualified account does not meet the minimum criteria to justify a 1:1 ABM campaign. These accounts often have low ACV, minimal engagement with your brand, or weak alignment with growth objectives. While they may have some potential in the long term, they currently lack the indicators needed to prioritize significant investment. Focus on maintaining light engagement to keep the account aware of your offerings and monitor for signs of increased interest or alignment in the future.

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A qualified account shows good potential and alignment with your goals. These accounts demonstrate moderate engagement, reasonable alignment with growth objectives, and the potential to become valuable customers. They are worth investing time and resources but require careful planning to ensure cost-efficiency. Focus on targeted and personalized strategies that address their specific needs and challenges, while keeping resource allocation in check. These accounts can be excellent contributors to your pipeline when approached strategically.

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Super-Qualified Account

A super-qualified account represents the ideal 1:1 ABM opportunity. These accounts have high ACV, strong engagement, and align perfectly with your strategic goals. They often hold marquee status in their industry, making them valuable not only for revenue but also for enhancing your brand’s credibility and opening doors to similar accounts. These accounts warrant a dedicated, high-touch approach, with personalized campaigns that showcase your commitment to their success. Winning these accounts can be transformative for your business, justifying significant investment and strategic focus.