Company launches as Natify

Founded in Helsinki, Finland by Markus Ståhlberg and Ville Maila, Natify was built on the conviction that B2B advertising needed a fundamentally different approach — one centered on the account, not the anonymous individual. The company set out to help businesses reach the right companies at the right time, with technology purpose-built for complex B2B buying cycles.

Introduced native articles as the new ad format

Native articles brought a content-first approach to B2B digital advertising, letting brands engage target accounts with long-form, in-feed content rather than disruptive banner ads. The format prioritized relevance and readability, delivering stronger engagement with the right audiences across premium publisher networks.

Launched proprietary account-based advertising tool

The company launched its first proprietary account-based advertising tool, enabling B2B marketers to target specific companies — rather than broad demographic audiences — with precision across the open web. This marked the first major step toward building a dedicated, full-stack ABM technology platform from the ground up.

Launched proprietary website visitor identification tool

The website visitor identification tool gave B2B teams the ability to see which target accounts were visiting their site, transforming anonymous traffic into actionable account-level intelligence. Marketers could now connect advertising efforts directly to on-site behaviour, closing the loop between ad exposure and buyer intent signals.

Company rebranded as N.Rich

As the product evolved beyond its native advertising origins into a broader account-based marketing platform, the company rebranded from Natify to N.Rich — a name reflecting the richness of data and insight at the core of its technology. The new identity better represented the company's ambition to become the definitive ABM platform for B2B enterprises in Europe and beyond.

Launched proprietary B2B DSP

N.Rich launched its own Demand-Side Platform (DSP), purpose-built for account-based advertising rather than mass-market programmatic buying. Connected to major ad exchanges including OpenX, Pubmatic, Rubicon, and Google Display Network, the DSP gave marketers the ability to reach target accounts at scale across the websites their buyers actually visit.

First Fortune 500 customer (GE Healthcare)

Landing GE Healthcare as a customer validated N.Rich's enterprise-grade capabilities and its ability to meet the complex ABM needs of large global organizations. It marked a pivotal moment for the company, establishing credibility in the enterprise market and opening the door to further large-scale partnerships.

Recognized as Leader in Account-Based Advertising by G2 users

G2 users voted N.Rich a Leader in the Account-Based Advertising category, based on verified reviews and customer satisfaction scores. The recognition reflected the platform's growing reputation among practitioners for delivering measurable, account-level results that traditional digital advertising tools could not.

Launched N.Rich 2.0: a platform combining intent data and ABM advertising

N.Rich 2.0 marked the company's evolution from a standalone advertising tool into a comprehensive ABM platform — a one-stop shop for B2B commercial teams. The new platform unified intent data, ICP building, and cross-channel advertising campaign execution in a single interface, removing the need for multiple disconnected tools.

300% growth in new customers

N.Rich tripled its customer base in a single year, driven by accelerating demand for dedicated account-based marketing solutions across European and North American markets. The growth reflected both the expanding appeal of the platform among mid-market and enterprise B2B teams and the increasing maturity of ABM as a mainstream go-to-market strategy.

First official feature in Gartner Magic Quadrant™

N.Rich has been recognised as a Niche Player in the 2023 Gartner Magic Quadrant™ for Account-Based Marketing Platforms report and was the only provider headquartered in Europe. In 2023, N.Rich received the score of 4.9 out of 5 on Gartner Peer Insights™.

Full-scale rebrand reflecting the company’s Nordic roots

N.Rich has decided to enter 2024 with the brand new logo and updated corporate colours for the brand to reflect the company’s advancements and make it look and feel more unified. The new logo features the Northern Lights in terms of its shape and colours that are a signature sight of Finland where N.Rich is headquartered.

Official feature in the LinkedIn Marketing Partner directory

N.Rich was included in the LinkedIn Marketing Partner Program. Our Audience Management integration with LinkedIn Ads specifically helps companies to gain a better understanding of the buyer journey, bringing together N.Rich's intent data capabilities and LinkedIn Ads' advertising platform, build remarketing audiences without any additional tools and optimize the cost per engagement.

Official feature in The Frost & Sullivan’s Frost Radar™ 2024 for ABM Platforms

The 2024 Radar for Account-Based Marketing (ABM) assessed 10 growth and innovation leaders and featured N.Rich as one of the growth leaders. It reflected our dedication to advancing ABM technology and to driving success for our clients through personalized and strategic marketing initiatives.

Launched ABM Progression Analytics

The Journey Progression Analytics feature offered a clear, actionable view of account movement, helping marketers and sales teams work together to accelerate buying decisions. Marketers got access to a tool that allowed them to better understand which accounts are most engaged, where potential drop-offs occur, and how to re-engage accounts that may be going cold.

Recognized as Momentum Leader in multiple categories by G2 users

G2 users recognized N.Rich as a Momentum Leader across multiple software categories, awarded to products showing the highest upward trajectory in user reviews, market presence, and satisfaction scores. The recognition reflected the platform's rapid pace of innovation and the growing enthusiasm of its expanding customer base.

Expanded availability of intent data to 11 European languages + Japanese

Our goal has always been to help you understand your market, and what better way to do that than by speaking their language? That’s why we expanded our intent data to be available in even more languages, making it easier to connect with your audience, no matter where they are in the world. Languages now available are: English, German, Italian, French, Spanish, Japanese, Swedish, Norwegian, Danish, Dutch, Finnish, and Portuguese.

Expanded operations and intent data expertise to Japan

With this move, N.Rich became the only global ABM provider with such a high level of local data coverage, a representative office in Japan, and a dedicated customer support team enabled by its exclusive partnership with SalesIntell Corp., a Tokyo-based sales and marketing consulting company.

Launched multi-channel ABM analytics

N.Rich's multi-channel ABM analytics brought LinkedIn ad engagements, CRM sales activity (emails, meetings booked, and open opportunities), website visits, and ABM campaign engagements into a single unified account-level view. The new capability gave marketing and sales teams a shared, data-driven basis for prioritizing accounts and accelerating pipeline — and pushed that engagement data back into the customer's CRM, so sales intelligence was always current and actionable wherever teams worked.

Launched contact-level website visitor identification

Building on N.Rich's existing account-level website identification capabilities, the contact-level visitor identification feature took visibility one step further: showing not just which companies were on your website, but which specific individuals visited, what content they engaged with, and how those visitors mapped to known accounts or CRM contacts.

Started a series of signature “GTM Secrets” events for GTM professionals

GTM Secret Dinners became N.Rich's highest-performing go-to-market format in 2025 — invite-only gatherings of 20–30 senior GTM, marketing, and sales leaders, designed for candid, off-the-record conversations about what's actually driving pipeline. Across the year, N.Rich delivered 15 in-person events and 6 webinars, with the GTM Secret Dinner series establishing itself as a signature community moment that would expand to new cities in 2026.

Conducted “GTM Women Voices” Awards Nordics

The awards recognized 10 outstanding women shaping the GTM ecosystem in practice, with the top three selected by a jury of Nordic GTM leaders. Women of SaaS also presented a dedicated "Power Move of the Year" award celebrating a bold contribution to the SaaS community. The event set the format and ambition for what would become a recurring signature series.

Conducted “GTM Women Voices” Awards UK

Following the success of the Nordic edition, N.Rich brought the GTM Women Voices Awards to the UK, hosting a signature event in London in partnership with Women of SaaS and Infobip. The awards recognized women leaders across go-to-market, marketing, and sales functions for measurable revenue impact — continuing N.Rich's commitment to championing community and diversity across B2B GTM.

Launched GTM OS

GTMOS was built to solve a problem that every revenue leader knows but few tools have addressed: the gap between static dashboards that show what happened and the raw data that tells you why. GTMOS sits in the middle, giving GTM teams - including marketers, sales representatives, RevOps professionals - a live operating layer that connects signals, activity, and outcomes across the full go-to-market motion.