ABM Next London: Growing the Upmarket Pipeline with ABM
Repeatable and scalable success is often the hardest to master. Hence we have decided to gather the leaders from LinkedIn, EHS Insight, our CEO & Co-founder Markus and local B2B Marketing professionals to discuss how it can be achieved.
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Any questions? Reach out to Darya at darya@n.rich
Speakers
Markus Ståhlberg
CEO & Co-Founder at N.Rich
How to Succeed in Going Upmarket Using ABM
Markus has been working in the domains of Marketing Technology and B2B Advertising for the past 15 years. He will provide an overview of the GTM maturity stages and where it is that ABM comes in; how to build the business case for ABM internally and what the key ABM Metrics to track are.
Ellen Hessels
Partner Manager at LinkedIn
Using LinkedIn Ads for Effective ABM Campaigns
With over 7 years of experience in sales, marketing, and client relationship management, Ellen has a proven track record in analyzing and optimizing Ad campaigns and other marketing initiatives. Join her session to discover strategies for leveraging LinkedIn Ads to achieve your business objectives.
Christopher Collier
Vice President of Marketing at EHS Insight
What Worked and Didn't Work in Our ABM Campaigns, Fireside Chat
Christopher has been working in Marketing for the past 19 years. The Demand Generation campaigns he spearheaded generated $10.7M in the pipeline. Bella Yoloff, Head of Customer Success at N.Rich, will interview Chris about his experience of using ABM and what he wishes he did differently.
Event Agenda
