ACCOUNT-BASED
MARKETING PLATFORM

Drive ABM Results
Your C–Level
Can’t Ignore

Replace the blame game with campaigns that work and results you can prove — beyond just leads or impressions.

Recognized in the 2024 Gartner® Magic Quadrant™ for ABM Platforms

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Trusted By The Best In B2B
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N.Rich makes ABM work
for everyone

Turn sales and marketing turf wars into teamwork
— and demonstrate how everyone wins when
working as one GTM team

BEFORE N.RICH

WITH N.RICH

BEFORE N.RICH

Black-box, low-quality intent data

WITH N.RICH

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Clear first-party signals sales knows how to act on

BEFORE N.RICH

No visibility across teams, siloed
inbound vs outbound mindset

WITH N.RICH

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Mixbound approach — marketing warming
up the ICP,
sales booking the deal

BEFORE N.RICH

Marketers struggling
to prove business impact of ABM

WITH N.RICH

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Clear dashboards that show marketing
impact
on the bottom line

BEFORE N.RICH

CPM model: 70%+ of ad spend
wasted on impressions

WITH N.RICH

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Cost-per-engagement model: you only pay
for meaningful ICP engagement

What happens when sales &
marketing play as one team

Revenue leaders know the inbound vs. outbound debate is outdated
— yet most teams remain stuck in it. N.Rich gives you the data and reporting to make the shift to Mixbound the clear next step.

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HIGHER CONVERSION RATE

Show how marketing warm-up helps sales convert more accounts into pipeline — and finally make your brand campaigns make sense from a revenue perspective.

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SHORTER SALES CYCLE

When buyers trust your brand, deals don’t get stuck. Proactively distribute content to your ICP and connect engagement signals to sales cycle length.

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UPLIFT IN AVERAGE DEAL SIZE

ABM is all about winning bigger clients — making deal size the key indicator of program performance. N.Rich helps you measure that impact instantly.

Drive ABM results
on technology built to last

N.Rich is an execution-first ABM platform that combines
all the core capabilities needed for marketing teams to plan,
launch, and analyze account-based campaigns

Build Your ICP Account List

Create account lists that precisely match your ideal customer profile — using a combination of firmographic and technographic data with intent signals. Once built, lists can be automatically synced to your CRM and ad platforms, ensuring your marketing and sales efforts are always targeting the right accounts.

No more countless Excel files — with N.Rich, you can always reach the accounts that matter and keep your campaigns perfectly aligned with your ICP.

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Benchmark Intent with Ist-Party and
3rd-Party Intent Data

Most B2B buyers do their research long before filling out a form. N.Rich helps you spot those signals early by showing which companies (and in the U.S., even which individuals) are visiting your site, what content they engage with, and what topics they're exploring across the web.

Track which channels bring real ICP traffic, push alerts straight to your sales team, and even sync hot accounts into Linkedln audiences — so marketing and sales both know where to focus.

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Pay Only for Real Engagement
(Not Impressions)

When you're moving upmarket, traditional advertising channels don't work anymore - you need a purpose-built account-based ad platform.

N. Rich is the only B2B DSP built to generate and capture meaningful engagement signals from your ICP accounts. Stop paying for impressions — you're charged only when your target accounts engage with your videos, articles, or display banners.

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Demonstrate Impact on Pipeline and Revenue

If you feel uneasy every time the CFO asks, "What's the ROI of this?", N.Rich has you covered. The GTM Leader Dashboard and Sales Velocity Dashboard help you connect marketing touchpoints to bottom- line results: pipeline conversion, average deal size, sales cycle length, and ultimately - revenue.

Make every marketing interaction count and always have the data to justify your request for more budget.

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Your AI ABM copilot, available 24/7

N.Rich’s AI agents help you execute even the most complex ABM tasks that used to take hours of in-house and agency work.

  • prototype AI Workflows: ensure each account on your TAM is exposed to the right content at the right time.
  • messaging AI Content Generator: craft compelling ads at scale tailored to specific account segments, their stage in the buyer journey, and their role in the buying committee.
  • bulb-brain AI Campaign Planner: automate the daunting task of creating the structure for your upcoming campaign.

Hear from our customers

Over 250 GTM teams use N.Rich to build
aligned, high-impact ABM programs

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10x Conversion to Opportunity for ICP Accounts

Virta used N.Rich to build an ICP model increasing account-to-opportunity conversion by 10X and opportunity win rates by 6X...

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270% Improved Win Rate

EHS Insight improved win rates for key accounts by 270% by introducing the mixbound model...

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40% Higher Conversion To SQL

Powell Software grew account-to-SQL conversion by 40% after N.Rich campaigns...

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Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

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Samuli Ahola

Director of digital sales and marketing

VIRTA

"Results are really good. We generated €13 million in created pipeline and roughly €1.3 million in closed sales influenced by ABM campaigns run through N.Rich. Account-based advertising definitely has an impact especially when you have this joint effort between sales and marketing. That is when you know exactly which companies you're going after."

recognized by users and
analysts worldwide

Recognized in the 2024 Gartner® Magic Quadrant™ for ABM Platforms

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Test drive N.Rich with your own data

Find out how many of your target accounts are already researching you or your competitors — and turn those insights into an action plan for converting them into pipeline.

Schedule a walk around to discover more.