N.Rich Mixbound GTM Playbook
At N.Rich, we generated 10M with cold outbound - but we’re ditching it in favor of another motion. More effective, more collaborative, and more respectful to the buyer.
The new approach gets us:
- 5x less accounts to outreach to deliver the same results
- 50% better conversion rate throughout the funnel
- 20% higher ACV
- 100% alignment between sales and marketing
Now we're ready to share our playbook - sign up to get access! ⬇️
How Mixbound changed our GTM
At N.Rich, we weren't immune to the common problems of high-growth, sales-led tech startups. Mixbound changed the way we approach our entire GTM strategy - and also gave us better commercial results than ever before.
Before Mixbound
With Mixbound
Before Mixbound
Siloed inbound vs outbound mindset
With Mixbound
One pipeline goal for sales and marketing
Before Mixbound
Marketing team measured on leads
With Mixbound
Marketing impact made obvious on multiple levels
Before Mixbound
Average deal size: $38000
With Mixbound
Average deal size: $46000 (and growing)
Before Mixbound
18% conversion from sales touch to SQL
With Mixbound
27.5% conversion from sales touch to SQL
Before Mixbound
SDR and marketing competing for bonuses
With Mixbound
Teams rewarded (with actual $) for collaboration
Before Mixbound
Work in silos, no motivation to share insights
With Mixbound
Teams sharing insights proactively with each other
What's inside the playbook
Step 0: The setup
Step 1: Identifying the real problem(s)
Step 2: Collecting the data
Step 3: Establishing the Mixbound system
Step 4 (the secret sauce): Changing the comp model
Step 5: Reshaping the marketing strategy
Results and the one downside of Mixbound