ABM Recovery: One marketer’s journey from 6Sense to sanity

An honest fireside chat with Loren Shumate, VP of Marketing at QAD Supply Chain, sharing her real-world experience with 6Sense — from multiple implementations and cancellations to finding a healthier ABM approach.

Hosted by Gillian Stringer, Senior Client Partner at N.Rich, the conversation will explore common ABM frustrations, mismatched expectations, and what it actually takes to make ABM work in practice.