ABM Doesn't have to be this way

Has 6Sense left you feeling frustrated, exhausted, and wondering if the problem might be you?

It's not just you. And you're not alone. Welcome to your ABM therapy session.

Think of this as a safe space for ABM marketers who've been left disappointed by fancy dashboards, bold claims and promised results that never came.

We've helped marketing teams escape the 6 stages of ABM platform regret - with transparent pricing, engagement you can actually measure, and support to get you up and running in days not months.

Ready to get started?

Book your private ABM therapy session today

Recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

6Sense was built for the market leader.

N.Rich is built for the companies trying to become one.

Every time we talk to a team evaluating N.Rich alongside 6sense or another "big-box" platform, the same themes come up. We call them the 6 stages of ABM platform regret.

The thing is enterprise platforms are built for companies that already own market share — not for the ones trying to take it.

See the 6 stages Compare platforms

N.Rich - recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

TRUSTED BY GROWTH LEADERS WHO INVEST IN OUTCOMES

The 6 Stages of
ABM Platform Regret

Every team's story is a little different. But the stages tend to follow the same pattern.

Hope

This is going to transform our ABM.

Marketers do the research, sit through the demos, and fight for the budget. The contract is signed. They're about to join the ranks of "sophisticated ABM teams."

This is the moment before reality kicks in.

Confusion

Why is this taking so long to set up?

Implementation was supposed to take six weeks. It's now month three. The team is in another "integration" sync and the RevOps lead has started sighing audibly in meetings.

But it's fine. Totally fine.

Denial

Give it another quarter. It'll click.

They're live - technically. The data looks... interesting? Sales isn't using the signals yet, but they just need training. Leadership is asking questions.

The answers are getting harder to give. Give it another quarter

Blame

Maybe we're just not using it right.

The CSM has gently suggested the team might need 'better data hygiene' or 'tighter ICP definitions.' The marketing lead has started wondering if they're the problem. They're not. But they don't know that yet.

Exhaustion

We can't keep defending this internally.

The CFO wants to know what the investment bought. Sales still doesn't trust the signals. The team has run out of ways to say 'we're seeing early traction.' The meetings are getting harder.

The energy is running low.

Acceptance

It's not the team. It's the approach.

The clarity hits. The tool isn't broken — it was just never built for a company like theirs. They don't need to filter demand. They need to create it. Now what?

We have this conversation with marketing teams every week — sometimes it feels like therapy.

Whether you recognise these stages or you're just comparing platforms for the first time — let's talk.

Book an ABM therapy session

Most enterprise ABM platforms are built around the same assumption.

They're designed for demand capture — identifying the accounts that are already in-market and racing to convert them.

And honestly, that model can work well if you already have the brand recognition of a market leader and accounts actively looking for what you sell.

But the reality for most challenger brands is that the fit is fundamentally different. You don't enterprise tech with all the bells and whistles to chase the 5% who may already be looking. You need to get on the day-1 shortlist before the buying cycle even starts.

That's why N.Rich flips the model

Account-based engagement only... 90% of your budget goes to actual campaigns - not platform fees and you only pay for engagement, not impressions.
Get on the shortlist before buyers even start looking.
No enterprise pricing. No hidden fees. No seat limits. No surprises

Common signs you might need
ABM therapy

SUNK COST SYNDROME

You signed the contract believing this would transform your ABM. But most of your budget disappeared into licenses and fees before you ran a single campaign. Now you're defending an investment that hasn't delivered.

IMPLEMENTATION PARALYSIS

You lost a quarter to "implementation." While competitors were in-market, you were drowning in integration meetings and waiting on RevOps. The momentum you had internally? Gone.

ABANDONMENT ISSUES

You're finally live - but the support that got you here has vanished. You're left with a tool your team doesn't trust, questions no one answers, and a growing sense that you're on your own.

Two platforms.
Two different approaches

Based on common feedback from G2 reviews and community discussions - not specific N.Rich claims.

With 6Sense

With N.Rich

With 6Sense

Built to capture the 5% of accounts already in-market

With N.Rich

Create demand across 100% of your ICP

With 6Sense

Module-based enterprise pricing — costs grow as your needs do

With N.Rich

Unlimited seats, no hidden module costs and the price you agree is what you pay

With 6Sense

Implementation typically reported as months, not weeks

With N.Rich

Customers typically have campaigns live within 30 days

With 6Sense

CPM model means you pay for impressions

With N.Rich

Only pay for engagement so you know your budget is going where it matters

With 6Sense

Black-box. 'predictive' approach to intent data

With N.Rich

We focus on real first-party intent - your team sees the full engagement stream picture

With 6Sense

Often requires RevOps support

With N.Rich

Marketers can get up and running with ease

With 6Sense

US-built data infrastructure — EU coverage gaps reported on G2

With N.Rich

European Native with global scale providing sovereign data confidence

Why is N.Rich different?

N.Rich moves beyond demand identification. It's the execution engine built to create demand across 100% of your ICP — with campaigns live in days, not months.

Full-Funnel Reach

First-Party Truth

Engagement Buying

Revenue Attribution

Target 100% of your ICP, not just the "In-Market" 5%.

N.Rich lets you build dynamic account lists using firmographic data and intent signals in minutes. Sync to Salesforce or HubSpot instantly and start warming future buyers before they reach the consideration stage.

- No RevOps dependency: build lists in minutes, not weeks

- Reach the 95%: while others chase the bottom of the funnel, you're building brand pipeline for next quarter

Learn more

Trade "Predictive Guesses" for First-Party Facts backed by 3rd party data.

Know which accounts are genuinely interested — not just which ones a model predicts might be.

N.Rich validates intent with first-party engagement data: actual site visits, ad interactions, and content consumption from named accounts in your ICP. Cross-reference research signals with real on-site behaviour to eliminate noise.

- See exactly which companies are visiting your pricing page, watching demos, and engaging with your ads

- Push data to CRM only when engagement is real — so sales acts on signal, not speculation

Learn more

Stop Burning Budget on "Empty Impressions."

6sense charges for eyeballs. We charge for action. 6sense forces you into a CPM model—meaning you pay every time an ad loads, even if the prospect scrolls right past it.

N.Rich uses a proprietary Cost-Per-Engagement (CPE) model. You never pay for a passive impression. You only pay when a target account actually clicks, reads an article, or watches a video.

Zero Waste: If they don't engage, you don't pay. Period.
Create Demand, Don't Just Buy Views: Shift your budget from "showing ads" to "educating buyers" and make sure your ad spend is only on accounts you want to engage.

Learn More

Metrics your leadership will actually trust.

Move beyond "Account Scores." Measure Revenue Velocity.

N.Rich moves beyond vanity metrics to track what actually matters: Sales Velocity.

Stop guessing if your ABM is working. We connect specific marketing touchpoints (ad views, site visits, content downloads) directly to pipeline creation and closed-won revenue.

- Prove the Impact: Don't just say an account is "Hot." Show exactly how your campaigns shortened the sales cycle and increased deal size.

- Defend Your Budget: Give your Finance team a clear line of sight between Ad Spend and Revenue - no "black box" attribution allowed.

Learn More

What G2 reviewers say:

The G2 Reviews data confirms why N.Rich is the top choice for modern revenue teams: We value your time, your strategy, and your team's experience.
Based on 92 verified G2 reviews — scores sourced directly from the G2 comparison page, February 2026.

Agility, Not Administration: With an 8.8 score for Ease of Setup, N.Rich is engineered to get you out of "implementation mode" and into the market. You start generating pipeline while other platforms are still scheduling integration calls.
Partners, Not "Tickets": We hold the highest rating for Quality of Support (9.7) because we treat every customer as a strategic partner. You get proactive ABM expertise to help you hit your numbers, not just a helpdesk link.
Adoption, Not Friction: The best software is the one your team actually uses. Our 9.1 Ease of Use score proves that when you give Sales and Marketing a tool they love, adoption soars—and revenue follows.

ABM Recovery: One marketer's journey from 6Sense to sanity

Loren, VP Marketing at QAD, has been a 6Sense customer multiple times - and cancelled multiple times. She's also consulted for companies stuck in the same cycle. In this honest conversation, she shares what finally broke, what she switched to, and what she wishes she'd known sooner.No scripts. No spin. Just a real marketer who's been where you are.

Save my seat

Copy of 2 Webinar Template 2 people (1920 x 1080 px) (1)

Loren Shumate

VP of Marketing

QAD Supply Chain

"We were struggling with noisy keyword alerts from 6Sense that Sales didn’t trust, while too much of our budget was tied up in software license as opposed to generating real brand engagement.

Switching to N.Rich’s Cost-Per-Engagement model allowed us to stop paying for noise and focus budget on actionable 1st-party signals. This unlocked critical budget efficiency, restored Sales' confidence and improved sales & marketing alignment because they now know a 'Hot' account represents real engagement, not just a bunch of keyword research."

The uncomfortable truths

Things 6sense Reps Won't Tell You (But Your CFO Will Eventually Ask)

"Intent data" is mostly just your own website traffic + some purchased behavioral data

Their secret: Those "surging accounts"? Many are just visitors who hit your pricing page. You're paying $150K/year for enriched Google Analytics.

The "co-op data" model means your competitors see what you see

You're sharing intent signals with the same vendors fighting you for deals. It's the marketing equivalent of showing your poker hand to the table.

The black box isn't a feature - it's a liability

When your CEO asks "how do you know this works?", "proprietary algorithms" is not an answer that flies anymore. Not in 2026.

You need a data science team just to use the platform

6sense customers spend thousands a year on consultants, ops hires, or agencies just to make the platform work. That's not included in your contract.

Your contract auto-renews

Check your MSA. Most 6sense contracts have auto-renewal clauses with 90-day termination windows. Miss it by a day? You're in for another year.

Questions worth asking before you decide.

Very little. N.Rich is built for self-service. Most customers are fully onboarded and running campaigns within 30 days. Our onboarding team handles the configuration, CRM connection, ICP segments, and support for first campaigns, so your team is focused on strategy from day one, not setup.

We focus on first-party engagement rather than predictive modelling. Instead of inferring which accounts might be in-market based on aggregated keyword patterns, N.Rich tracks which accounts are actually visiting your site, consuming your content, and engaging with your ads. Both approaches have value — but if you want to prioritise accounts based on real interactions with your brand rather than predicted behaviour, that's where N.Rich is built.

Signal trust is the most common adoption challenge we hear about — and it usually comes down to visibility. N.Rich surfaces engagement insights directly in your CRM: which accounts are heating up, what they've engaged with, and what to do next. No extra logins. No tab-switching. When signals are grounded in real behaviour and reps can verify them in actual conversations, trust builds quickly.

Most ABM ad platforms use CPM — you pay for every thousand impressions served, whether or not anyone from your ICP noticed. N.Rich uses Cost-Per-Engagement (CPE). You only pay when a target account actively engages: a click, an article read, a video watched. Average CPE on N.Rich: $1–3

On platform pricing: N.Rich uses a flat-rate model with unlimited seats. The price you agree is the price you pay, regardless of how many team members need access.

Yes — by expanding beyond in-market demand. N.Rich uses display, video, and social to build awareness and engagement across your entire ICP: the accounts actively researching now, and the 95% who aren't yet. The goal is to be on the shortlist before buyers start evaluating — not just to compete for the accounts already in-market. You create demand as well as capture it.

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

Recognized by users and
analysts worldwide

Recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

Seen enough? Let's talk about fit.

"These are the conversations that bring most teams to this page:"

✅ Proving ABM ROI to leadership is harder than it should be

✅ Your sales team isn't acting on the signals your platform sends

✅ You're evaluating options and want an honest comparison — not a sales pitch

✅ You're mid-contract and wondering if there's a better fit for your stage of growth

✅ You need to build market presence, not just capture existing demand

Book a 30-minute conversation with one of our expert "ABM Therapists' who's heard this story before. No sales pitch. No deck. Just an honest chat about whether a change makes sense for you.

Worst case? You get a second opinion and feel better about staying. Best case? You finally get the relief you've been looking for.

Has 6Sense left you feeling frustrated, exhausted, and wondering if the problem might be you?

N.Rich is built for the companies trying to become one.

The 6 Stages of
ABM Platform Regret

Most enterprise ABM platforms are built around the same assumption.

Common signs you might need
ABM therapy