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6sense alternative

N.Rich is the 6sense alternative for teams that must prove ABM works

6sense predicts which accounts are in market. N.Rich gets those accounts to engage and shows what your budget produced. You pay only when a target account engages, and our prices are published.

Last updated . Based on what each vendor publishes.

See which one fits Talk to the team
4.7 115 reviews Source: G2.com, Inc.
N.Rich vs 6sense
Growth teams that use N.Rich
Mouseflow
EHS Insight
Trapets
QAD
GE HealthCare
TRUMPF
Veeva Systems
LexisNexis
Staffbase
Docebo
Wärtsilä
JetBrains
Lime Technologies
GlobalSign
Winningtemp

Is N.Rich a good 6sense alternative?

Yes, if your problem starts after the intent signal. N.Rich charges for ads only when a target account engages. It shows the activity behind each account score. Sales teams use the results inside HubSpot or Salesforce. Plans start at $35,520 a year with unlimited users.

6sense fits better if your process depends on its predictive buying stages or its contact data.

N.Rich is best for

  • teams that must show the board what the ABM budget produced
  • teams that want sales to use account insight inside HubSpot or Salesforce
  • teams that run display ads and want to pay only when target accounts engage

6sense may fit better for

  • teams whose process runs on 6sense predictive buying stages
  • teams that buy contact data and sales intelligence from the same vendor
  • data teams that feed 6sense signals into their own tools and agents

Which one fits your situation

Your situationWhat fitsWhy
Your board asks where the pipeline number comes from N.Rich N.Rich shows the ad and website activity behind each account score. N.Rich AI builds the report on your own CRM data.
Your sales team will not open another tool N.Rich Build the app your reps need in N.Rich AI and publish it into HubSpot or Salesforce. 6sense also puts its Sales Intelligence views inside the CRM.
You need the full cost before a sales call N.Rich N.Rich publishes its plan prices, with unlimited users. 6sense quotes each deal.
You pay for impressions and cannot show what they did N.Rich N.Rich charges only when a target account clicks, watches or reads. 6sense uses CPM bidding, so you pay for each impression.
You want to reach accounts before they start to buy Both Both run account advertising. N.Rich campaigns build familiarity across your whole target list, and you pay only for engagement.
Your process runs on predictive buying stages 6sense Predictive models are the core strength of 6sense. Keep them if your team plans its work around those stages.
You need contact data and sales intelligence from one vendor 6sense 6sense sells contact data with its Sales Intelligence product. N.Rich works at account level.

N.Rich turns account signals into pipeline you can trace

Reach your target accounts, pay only when they engage, put the context in your CRM and trace every number.

Your ads reach target accounts before they start to buy

Select the accounts you want to reach and run campaigns on N.Rich's own advertising platform. Use articles, video and display to build familiarity before an account is ready to buy.

Review engagement by account and use it to refine your campaigns.

N.Rich AI connected to HubSpot, Salesforce, website visits, LinkedIn ads, display ads and intent signals

You pay only when a target account engages

N.Rich counts three types of engagement:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

Your media budget pays for these interactions from target accounts. If no target account engages, N.Rich does not use your budget.

Engagement is not a guaranteed lead or sale.

Engagement intensity by week for ICP accounts in N.Rich

Sales sees the context inside the CRM

N.Rich combines third-party intent with engagement on your website and ads. Each account score shows the activity behind it.

Publish N.Rich AI apps into HubSpot or Salesforce, so reps see this context without leaving the CRM. Account-level signals do not identify every individual involved.

Account detail in N.Rich with first-party and third-party intent and a 12-week intent trend

You can trace every pipeline number to its source

Use N.Rich AI to build reports on your campaign, sales and opportunity data. Show which accounts engaged, which progressed and where follow-up is missing.

You can check the sources and calculations behind each number.

Pipeline influenced by marketing, by quarter, in N.Rich

Customers who run their ads in N.Rich got these results

These results come from published N.Rich customer stories. They are not claims about replacing another platform. Results vary by ICP, budget and category.

10x

Virta

Conversion to opportunity for ICP accounts

Up to 270%

EHS Insight

Higher win rate for engaged accounts

dorothea_gam_mouseflow

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

teshera_hull_ge_healthcare

Teshera Hull

Marketing Director

GE HealthCare

"N.Rich efficiently utilized my budget so that I get high-impact results with a minimum budget. Real-time insights and reporting provides the data I need; when I need it so that I can make data-driven decisions."

How does N.Rich compare with 6sense?

N.Rich6sense
Engagement billing You pay per engagement: a display click, a 20-second video view or a 50% article scroll from a target accountCPM bidding. You pay per thousand impressions.
Account activation Own B2B advertising platform with article, video, cross-channel and display formatsNative B2B DSP and audience sync to connected channels
CRM workflow Publish apps built in N.Rich AI into HubSpot or Salesforce, so reps use them in the CRM. Account engagement syncs both ways.Sales Intelligence installs inside Salesforce, HubSpot and Dynamics. Intelligent Workflows depend on the purchased package.
Custom apps Build apps in plain English on your CRM and campaign data, then publish them into the CRMRevvyAI, APIs, MCP access and support for custom-built agents
Journey reporting Opportunity analytics, plus reports you build in N.Rich AI and can trace to the source dataAccount-level pipeline reporting
Intent Third-party intent combined with engagement on your website and ads. Each score shows the activity behind it.Third-party intent and predictive buying stages. Access depends on the purchased package.
Integrations Native HubSpot, Salesforce and LinkedIn Ads integrationsCRM, marketing automation and ad channel integrations. Check package access.
Platform pricing Published annual pricing: GTM Scale $35,520 and GTM Command $57,240, both with unlimited users. Media is separate, paid per engagement, and unspent spend rolls over.No published prices. Each deal is quoted across marketing, sales intelligence and data products.

N.Rich and 6sense are separate companies. 6sense is a trademark of its owner. This comparison uses information each company publishes. Features and prices change, so check them with each vendor.

Package access and connected data affect the available capabilities. Checked 9 November 2026.

When you should stay on 6sense

Keep 6sense if it does these jobs for you and switching would not solve a specific problem.

  • Your process runs on predictive buying stages.

    Predictive models are the core strength of 6sense. Keep them if sales and marketing plan their work around those stages.

  • You buy contact data and sales intelligence from 6sense.

    N.Rich works at account level. Keep 6sense or another provider for contact data.

  • Your existing operating model works

    If sales and marketing already get the actions and reports they need, identify what switching would improve.

  • You need more time to validate the change

    Test account coverage, campaigns and reporting before a full rollout. You can run N.Rich advertising alongside 6sense during that time.

Questions worth asking before you decide.

You have three options. Renegotiate and drop the 6sense modules you do not use. Split intent data and advertising across lower-cost tools, and accept more manual work to connect them. Or choose an ABM platform with published prices and ads you pay for only when a target account engages. N.Rich publishes its plan prices, with unlimited users, and charges for ads per engagement.

Compare the licence, implementation and media together. N.Rich publishes its prices: GTM Scale is $35,520 a year and GTM Command is $57,240, both with unlimited users. 6sense does not publish prices and quotes each deal.

On media, N.Rich charges when a target account engages, and unspent spend rolls over. 6sense uses CPM bidding, so you pay for impressions.

An impression does not show that anyone noticed your ad. N.Rich charges when a target account clicks a display ad, watches 20 seconds of a video or scrolls half an article. If no target account engages, N.Rich does not use your budget.

The 6sense programmatic advertising guide says CPM optimises for reach and that B2B advertisers need pricing per engaged account. 6sense advertising uses CPM bidding.

Yes. You can keep 6sense for predictive scoring and run your account advertising in N.Rich. The 6sense advertising terms state no contractual media commitment unless you prepay. Check your own contract.

N.Rich is an annual licence with a 12-month ad spend commitment. Start with the problem you need to solve, then decide what to replace at renewal.

Yes. N.Rich shows the activity behind each account score and syncs engagement to your CRM. You can publish N.Rich AI apps into HubSpot or Salesforce, so reps act on the signal where they work.

Agree the signals, owners and follow-up actions with sales first. Account intent does not identify every person involved.

Yes. N.Rich AI builds journey reports on your CRM and campaign data, from first engagement through opportunities and revenue. You can check the sources and calculations behind each number.

The reports depend on the data you connect and how far back it goes.

Evaluate reach against your own account list in each region. Account coverage and individual identification are different measures. Confirm the targeting and reporting available for your use case.

Not by itself. Assign an owner, agree actionable signals and fit follow-up into the tools sales already uses. Test that workflow before committing to a wider rollout.

Yes. N.Rich integrates with HubSpot and Salesforce both ways. It syncs target accounts, brings in opportunity data and returns account engagement signals to your CRM.

You can also publish apps you build in N.Rich AI into the CRM, so sales teams use them where they already work. Every plan from GTM Scale includes app publishing. Check the fields and sync settings your team needs during setup.

You pay when a target account engages. An engagement is one of these:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

You do not pay per impression. Media is a separate line item from the platform licence, and you commit to it for 12 months.

Our plans and prices are on our pricing page. Every plan is an annual licence. Media is budgeted separately, with a 12-month ad spend commitment.

This comparison uses published product information, checked on 9 November 2026. See 6sense advertising, advertising billing, pricing and programmatic advertising guide, plus N.Rich AI, integrations and pricing.

6sense is a trademark of its respective owner, used here for identification only. N.Rich is not affiliated with 6sense.

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