The role of a new marketing leader is increasingly demanding: you're expected to find quick wins and demonstrate ability to think strategically at the same time; you need to deal with burning problems but avoid being seen as an order taker; and you need to finally establish the dialogue between marketing and sales!
Christopher Collier started his journey at EHS Insight as a VP Marketing exactly a year ago, and he's ready to share his takeaways:
- What worked and what didn't in his first year
- How EHS Insight could take the ABM program off the ground to align marketing and sales
- How to set realistic expectations with the senior leadership to secure your position as a marketing leader for years ahead.
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Any questions? Reach out to darya@n.rich