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ICP Traffic Analytics

  • Identify channels that drive visitors from relevant ICP accounts
  • Understand how many ICP accounts show intent to buy but don't interact with your content yet
  • Get recommendations for reallocating ad budgets to better reach your ICP

100% of your marketing budget can be wasted on targeting non-ICP buyers.
Discover which channels drive actual ICP to your website — and cut those that don’t.

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Run A Proof-of-Concept Based On Your Data

Run a FREE assessment of your traffic and get improvement recommendations. The process includes 4 steps.

Timeline: 5 to 10 working days.

Step 1: ICP Account List

You'll send us the list of your ICP accounts (min. 1000 accounts recommended) or provide the firmographic criteria so that we could build the ICP list for you.

Step 2: Tag Installation

You'll need to install the N.Rich tag on your website for visitor identification and ICP analysis of every account identified.

Step 3: ROI Estimates

We'll also need data on your average conversion rate, ACV, and sales cycle length to properly calculate the ROI of moving to the ICP-focused approach.

Step 4: Joint Review

We'll review together your current percentage of ICP traffic across all channels, recommend the optimal channel/budget breakdown, and provide you with the ROI for the project.

ROI Calculation: Example

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Request a PoC