The diagnostics starts with defining your ICP (Ideal Customer Profile). We'll be using your own CRM data + N.Rich's proprietary algorithm. Instead of relying on gut feel or wishful thinking, you'll see how your ideal customer really looks, based on the historical sales velocity data: percentage of won vs lost deals, average deal size, and sales cycle length. After the ICP is defined, we'll proceed with finding target accounts that match your ICP and aren't in your pipeline yet.
Having an account list isn't going to move the needle unless you understand which accounts are worth going after in the first place. In order to start generating pipeline fast, we'll then proceed with assessing first-party and third-party buyer intent for every account on your list. You'll see which of the companies that fit your ICP are already visiting your website (first-party intent) or searching for your competitors or relevant industry terms on other B2B websites (third-party intent).
As the final step, you'll get personalized ABM advertising budget suggestions (1:1, 1:Few, 1:Many) based on your number of target accounts + current level of buyer intent. We'll also prepare a forecast for engagement generated, CPE (cost per engagement), and CPC.
Identify and focus on the right accounts from the very top of the funnel
Create TAM (Target Addressable Market) lists in minutes based on technographic and firmographic data
Score and prioritize accounts for
any marketing activities based on
1st- and 3rd-party intent
Proactively generate buyer intent
with account-based advertising
Push all the valuable data to your CRM for quick
and efficient marketing & sales alignment
Track every target account engagement that drove to conversion