Expand to new markets and verticals with less risk using intent data and laser-precise ABM advertising.
Build account lists that match your ICP
Run intent-based ad campaigns
Integrates with your CRM, LinkedIn Ads and Slack
Identify and focus on the right accounts from the very top of the funnel
Create TAM (Target Addressable Market) lists in minutes based on technographic and firmographic data
Score and prioritize accounts for any marketing activities based on 1st- and 3rd-party intent
Proactively generate buyer intent with account-based advertising
Push all the valuable data to your CRM for quick and efficient marketing & sales alignment
Track every target account engagement that drove to conversion
- Use N.Rich's Dynamic ICP to score your existing opportunities and identify the ideal company profile based on your own CRM data
- Build account lists from scratch using firmographic and technographic parameters
- Assess buyer intent for every target account towards competitors and industry-specific topics
- Combine first-party and third-party intent. Run competitor-based campaigns, convert recently lost opportunities, or boost awareness for cold and in-market accounts.
- Customize content. Serve industry-specific, geo-specific or job title-specific content customized to different stages of the buyer journey
- Hand over to sales at the right time. Define the engagement threshold for hot accounts and hand them over to sales through Slack & CRM integrations.
in closed sales influenced by ABM campaigns
account-to-opportunity conversion
opportunity win rates for ICP accounts identified with N.Rich
N.Rich was a real door opener to a whole new discussion between sales and marketing in our company. We started showing that we help sales create more pipeline. Because when you talk with sales it needs to be about EUR or dollars or Swedish kronor, not clicks or blog posts.
Samuli Ahola
Director of Digital Sales and Marketing, Virta Ltd.
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