Integrations & Settings
      Back to home
      1. N.Rich Knowledge Base
      2. Integrations & Settings

      LinkedIn Integration

      Use the LinkedIn integration to align your advertising efforts and get a single-view of key account engagements.

      Overview

      The N.Rich LinkedIn integration allows you:

      1. Create LinkedIn Matched Audiences based on your existing segments. These matched audiences will mirror your account list in the segments you chose to sync so that you can target the segment on LinkedIn and overlay additional targeting parameters as needed.

      2. See LinkedIn ad engagements at an account-level, in account analytics.

      Enabling the LinkedIn Integration

      Step 1: LinkedIn Integration Authentication
      Navigate to Settings → LinkedIn Integration to authenticate the integration.

      e952247d-03ae-4528-a815-8668b5ee1e67

      Authenticate the Integration with your LinkedIn Profile

      Step 2: Sign in to the LinkedIn Account you want to authenticate with

       

      ℹ️ Please use a LinkedIn profile with permissions to your organization’s LinkedIn Ads Account or LinkedIn Business Account so that the profile can authenticate the Integration and segment will be pushed to the appropriate account.

      947e9082-b001-4746-98f7-a572e1228afa

      Step 3: Grant Application Permissions
      Once logged in, you will be presented with our LinkedIn App’s authorization prompt detailing the permissions required for the Integration. Click on Allow to authorize the app.

      Step 4: Check Authentication Status
      Once you have the LinkedIn Integration enabled, the integration status should turn to Active in the settings.

      image (29)

       

      Integration Capabilities

      LinkedIn Matched Audiences based on N.Rich segments
      Align your LinkedIn and N.Rich campaigns to ensure consistent targeting and eliminate inefficiencies. You can create LinkedIn Matched Audiences based on N.Rich segments.Learn how to create and use LinkedIn Matched Audiences.

       
      LinkedIn Ad Clicks in Account Analytics
      Break down data silos by bringing LinkedIn ad engagements into your ABM strategy for a complete, multi-channel view. Read more about this capability here.