LinkedIn Ad Engagements in Account Analytics

Bring account-based engagements in LinkedIn to N.Rich, to have a single view of account-based advertising efforts.

Introduction

The N.Rich - LinkedIn Integration supports ingesting ad clicks from your Linkedin ad campaigns, enhancing N.Rich’s multi-channel ABM analytics by displaying LinkedIn ad clicks at an account level. This feature provides a unified view of account engagements across LinkedIn, programmatic ads, CRM, and website interactions, allowing marketers to align their LinkedIn and N.Rich campaigns more effectively.

LinkedIn Ad Clicks can be seen at an account level in the Total Engagement timeline in Account Analytics:

Key Benefits:

Single-View of Account Engagements – See LinkedIn ad clicks alongside programmatic ads, CRM touchpoints, and website visits.
Align ABM Targeting Across Platforms – Ensure LinkedIn and N.Rich campaigns focus on the same high-value accounts.
Optimize LinkedIn Ad Spend – Identify and eliminate non-ICP accounts to reduce wasted ad budget.
Better Sales & Marketing Coordination – Sales can prioritize accounts engaging across multiple channels, signaling readiness to buy.
Prove Marketing Influence – Demonstrate LinkedIn’s contribution to ABM success at an account level.

Getting Started

Prerequisites:

Active LinkedIn Integration – Users must connect their LinkedIn Ads account with the latest authorization scope.
Historical LinkedIn Campaigns – Existing campaign data is required for engagements to appear in N.Rich.
User Access Permissions – Only users with LinkedIn ad account access can authorize the integration.
Reauthentication Required – Customers who integrated before 06/03/2025 must reauthorize to access LinkedIn ad clicks.

Setup Instructions:

Connect Your LinkedIn Ads Account

• Navigate to Settings → LinkedIn Integration in N.Rich.
• Make sure the LinkedIn Integration is enabled
• Select the primary LinkedIn Ads account for campaign data ingestion.
• Once connected, LinkedIn ad clicks will automatically sync with Account Analytics.
• Data updates periodically, reflecting engagement trends.

Best Practices

Ensure ABM Targeting Consistency – Align LinkedIn and N.Rich account targeting to maximize efficiency. Add new accounts and segments from N.Rich to LinkedIn, as they progress through their buying journey and show more engagements.
Prioritize Multi-Channel Engagement – Focus on accounts engaging across LinkedIn, Sales touchpoints and N.Rich ABM ads.
Monitor LinkedIn Ad Performance – Use engagement trends to refine targeting and eliminate non-ICP accounts.

5. FAQs

How often is LinkedIn ad click data updated in N.Rich?

LinkedIn ad click data updates periodically, reflecting the latest engagement trends.

Can I filter account analytics to show only LinkedIn engagements?

Yes. In Account Analytics, you can filter by LinkedIn Ads Clicks to view LinkedIn-specific engagement.

I don't see engagements from some of the accounts I am targeting in Linkedin, what gives?

This can happen if accounts in N.Rich don't have a LinkedIn URL or if the accounts are not present in any of the segments in your instance.

Why do I need to reauthenticate if I integrated before 06/03/2025?

New LinkedIn API scopes are required to ingest LinkedIn ad clicks, so existing integrations must be reauthorized

Does N.Rich track LinkedIn impressions or only clicks?

Currently, only LinkedIn ad clicks are ingested, as clicks indicate stronger engagement signals for ABM.