Audiences & Segmentation
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      N.Rich Segments & LinkedIn Matched Audiences

      Align your N.Rich and LinkedIn Ads targeting by creating LinkedIn Matched Audience based on N.Rich segments

      Introduction

      LinkedIn is a great complementary advertising channel to N.Rich ABM. LinkedIn uses its own social network inventory for showing ads whereas N.Rich uses programmatic display and Google display network, so practically even considering the LinkedIn audience expansion there is very little overlap.

      The basic use cases for utilizing N.Rich account segments on Linkedin are Intent audiences and generally easier management of target account audiences. Instead of creating and managing account audiences in two places, you can do it only on N.Rich when the sync is enabled.

      Use cases

      Here are some example use cases for using Linkedin as a complementary channel to N.Rich ABM:

      1. Running persona-based campaigns to high-intent segments (net new, engaged or hot)

      2. Generating persona-based form fills from (leads) any segments within N.Rich

      3. Using N.Rich ABM as a cost-efficient “warm up” channel to the selected accounts and only targeting those that are showing clear intent on N.Rich

      Creating LinkedIn Matched Audiences

      You can create LinkedIn Matched Audiences for any segment in your segment list.

      To create LinkedIn Matched Audiences based on Intent Reports, enable the LinkedIn Sync at the segment level. A segment is automatically created for each Intent Report created with a matching name and can be found in the Segment’s table.


      Activating the LinkedIn Matched Audience Sync

      Navigate to your segment list and locate the LinkedIn Integration toggle. You can hover over the button to get more details about the Sync status for a given segment. If your LinkedIn Integration has been setup correctly, you will be able to enable the sync by clicking on the LinkedIn logo. You will be presented with a prompt to enable the sync.

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      Once the sync is activated, a LinkedIn Matched Audience will be created in your organization’s LinkedIn Ads Account. 

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      A LinkedIn Matched Audience in the ‘building’ phase
       

      The audience-building process usually takes up to 48 hours. You can always check the status by hovering on the integration/LinkedIn icon.

      How to use N.Rich audiences on LinkedIn

      Here’s a short video tutorial on how to use N.Rich audiences on Linkedin:

      N.Rich segments become available on Linkedin as Matched Audiences. These can be accessed in two ways:

      1) Under the Plan > Audiences menu

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      2) Campaign Creation Process - Audience Selection

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      You can leverage the LinkedIn Matched Audiences created by N.Rich during campaign creation by heading to the Target Audience Selection and opting for either to Narrowing down or exclude your audience. You can then select Audiences → Third party → Third party company and you will see all the audiences created by third-parties in your account including N.Rich.

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      N.Rich Segments as Matched Audiences in LinkedIn Audience Selection

      FAQ

      Question: I made changes to my segment in N.Rich, how long does it take for the changes to propagate to the LinkedIn Matched Audience?

      Answer: It may take up to 48 hours for any change in the segment to propagate to the LinkedIn Matched Audience. Changes include the addition or removal of accounts to the segment.

      Resources:

      One-pager about N.Rich + LinkedIn integration