Intent

Intent is a signal about an account's interest in a specific topic or company. N.Rich analyses hundreds of millions of interactions happening across the web. A machine learning algorithm crunches data points like user behaviour, anonymous user attributes and content consumed to establish account interest in contextual topics. We complement this data with third-party providers which extend our coverage even further and enable access to a vast network of B2B websites and media companies. By linking anonymous user data to company identifiers, N.Rich's company identification technology provides intent data at a company or account level. Furthermore, we leverage data gathered by N.Rich your website and the campaigns you run through the N.Rich platform to create a full 360 projection of intent for the prospects and clients that matter the most to you.

Intent in N.Rich consists of two major components: 

1st party intent data collecting data from the N.Rich tag installed in your website, as well as the campaigns and ads you are running through N.Rich. Additionally leverage signals from your connected LinkedIn page and CRM to paint a clear picture of a greater intent to buy vs. prospects who are not interacting with your content.

3rd party intent data where the N.Rich proprietary intent data network featuring over 22 million websites across Europe, the Americas and Asia is combined with our vast network of 3rd party data partners to form an intelligence network. This network is capable of identifying whether the accounts in your segments are researching the topics relevant to you and your industry or your even your competitors. 

These two groups of data sources formulate an intent score. Our users can see which account has what intent score through the concept of intent reports. How the score is calculated depends on the type of report the score is displayed in, but the general rules are: 

• Intent score ranges between 0 and 100, with a higher number indicating higher intent. 
• 1st party score depends on the quality and length of engagement - longer article reads, longer video engagements and longer website visits all increase the score more than shorter ones.
• 3rd party score depends on historic changes in topic consumption - if a signal on a topic is stronger this week than it was last week, the score will increase and vice versa.

Continue to Intent reports.