Are you trying to figure out which Account-Based Marketing (ABM) software will best suit your business?
Don’t worry—we've got you covered. In this post, we’ll showcase the top ABM tools on the market, helping you pick the right product for your business.
To make your decision easier, we have categorized these tools based on the unique benefits they offer:
We examined the platforms’ main features, pros and cons according to each platform’s G2 reviews, and pricing options (for tools with public pricing).
All-in-one Account Based Marketing platforms are comprehensive solutions designed to help businesses identify, target, and engage high-value accounts.
These tools integrate essential ABM features like list creation, account-based advertising, and deal analysis. They align sales and marketing efforts to deliver personalized campaigns for maximum impact.
Here are our top picks for All-in-one ABM platforms:
N.Rich is an end-to-end ABM tool designed for mid-market and enterprise companies, making it ideal for engaging with key accounts over extended sales cycles.
N.Rich bridges the gap between sales and marketing by providing access to unified marketing data. This empowers your sales team to focus only on best-fit accounts that demonstrate high buyer intent.
Customers describe N.Rich as a simple and agile platform with all the essentials to build a successful ABM strategy: account list builder, dynamic ICP scoring, third-party and first-party intent data (including website visitor identification), and a proprietary account-based advertising tool.
Additionally, N.Rich offers real-time opportunity attribution, giving you a clear view and timeline of engagement at the account level, including ad clicks, video views, and organic website visits.
Pros
Cons
Pricing
Free 30-day trial for intent data and ICP account list builder. Paid plans start at $9,750 per year.
6sense is an all-in-one account-based marketing solution that helps you engage with prospects across the marketing funnel.
This ABM tool tracks the intent data of millions of prospects to give you deep buyer behavior insights for your ad campaigns. 6sense provides intelligent predictive analytics so you can focus only on purchase-ready accounts and lets you use real-time lead data to close deals quickly and efficiently.
6sense’s digital advertising platform helps you run targeted campaigns on channels where your prospects are most active. You can simultaneously run targeted omnichannel campaigns and optimize cost per lead.
6sense also has AI features to help you launch personalized campaigns and sales workflows within a few hours.
Pros
Cons
Pricing
Custom pricing plans, you need to get in touch with sales to get a quote.
Demandbase is an account-based marketing tool that comes with several useful integrations such as Salesforce, HubSpot, LinkedIn, Adobe Target, and G2.
This ABM tool blends first-party data from your website, CRM, and chat with third-party data such as firmographics, technographics, and intent signals so you can connect with people would be interested in your products and services.
Furthermore, its B2B contact data helps you identify key decision-makers in every buying team.
Demandbase offers you a website personalization tool that identifies website visitors and enables you to tailor your page copy, images, and CTAs according to each prospect’s intent and preferences.
Pros
Cons
Pricing
Custom pricing plans - get in touch with sales for a custom quote.
With Terminus, you can empower your go-to-market team to integrate first and third-party data to make informed campaign decisions.
Terminus lets you analyze real-time customer data and create high-priority account lists. It enables you to run multi-channel campaigns to target prospects across the marketing funnel. Terminus also offers a website chat feature so prospects can interact directly with your sales team.
This ABM platform integrates with popular sales, marketing, and analytics tools, such as Marketo, HubSpot, Salesloft, Outreach, Google Analytics, and Adobe Analytics.
With this unique solution, you get to work with a team of experts to run and manage all aspects of your ABM campaigns, including data, creative communication, GTM strategy, and digital media management.
Pros
Cons
Pricing
Custom pricing plans - get in touch with sales for a custom quote.
Zoominfo is an ABM tool that helps you create highly targeted audience segments based on detailed professional profiles and company insights. The software enables personalized engagement across many online channels like email, website chat, and social media.
If you’re looking for a tool to help you engage and convert your website visitors, ZoomInfo could be the ideal choice for your business. Using this ABM tool, you can easily track user behavior and run customized campaigns.
Moreover, ZoomInfo helps you deploy personalized social and display ad campaigns to reach the right buyers at the right time.
The platform also offers a unique website chat feature that directs qualified prospects straight to your sales team.
Pros
Cons
Pricing
Custom pricing plans
Intent data platforms are ABM tools designed to understand potential customers' online behavior and identify their buying intent.
They monitor interesting details like website visits, content downloads, and search queries, not only from your website but also from their entire partner network, to gauge a user’s interest in specific products and services.
The primary advantage of intent data platforms is their ability to help you target only those accounts that are already in the market for a solution like yours. They allow you to use intent signals to personalize campaign messages and improve performance.
Here are our top picks for intent data platforms:
UserGems is an account-based marketing tool that lets you target customers and companies based on several intent signals, such as job changes, new hires, promotions, champion referrals, and website visits.
This tool lets you put your signal-based marketing campaigns on auto-pilot. It offers customized workflows and email cadences so you can define a specific team action or each intent signal.
UserGems comes with an AI-based account-prioritization tool called Gem AI. This tool captures your ICP and suggests the best prospects and companies to target. It also suggests the most appropriate email messages to send to these prospects.
Pros
Cons
Pricing
Custom pricing plans
Bombora is an ABM solution that provides reliable third-party intent data for your campaigns. It tracks over 5,000 premium B2B websites to deliver accurate buyer intent signals.
With Bombora, you can send targeted offers to in-market accounts and gain a steady flow of new customers. This intent data provider integrates with your existing marketing tech stack so you can painlessly manage all of your ABM processes.
Pros
Cons
Pricing
Custom pricing plans
Leadfeeder is primarily a lead generation software that helps you track buyers and companies visiting your website.
The tool helps you identify ready-to-buy website visitors and quickly convert them into customers with targeted offers. By analyzing the products and services your site visitors are browsing, Leadfeeder helps you tailor your campaigns accordingly.
The tool automatically filters out bots, ISPs, and other irrelevant, helping you work only on those leads that matter the most for your business.
This intent data tool integrates with tools like Pipedrive, Salesforce, and Hubspot, allowing you to run automated sales pitches and close deals faster.
Pros
Cons
Pricing
Paid plans start at $99 per month
Coming from the world’s largest professional network, LinkedIn Sales Navigator is an essential ABM tool for B2B businesses.
The tool offers over 50 advanced search filters to target key decision-makers.
LinkedIn Sales Navigator provides real-time insights into account activities, such as company growth, recent hires, and engagement levels.
These insights help you to tailor your outreach and engagement strategies to your ideal customers.
The tool integrates with your CRM systems, synchronizing all the relevant customer data. This allows you to keep track of key account activities and customize your outreach campaigns accordingly.
Pros
Cons
Pricing
Plans start at $79.99 per month per user
Account-based sales (ABS) platforms are designed to help you run customized outreach campaigns targeting high-value prospects that are crucial to your business.
Such tools support your account-based selling strategy by focusing on building deeper relationships with specific high-value prospects.
Are you looking to give wings to your account-based selling campaigns? If yes, check out our top picks.
Clay integrates with over 75 data enrichment tools to provide you with reliable customer data for running personalized sales outreach campaigns.
This ABM tool automates data collection and outreach so you can win customers with the minimum possible resources and investment. It lets you keep your CRM updated with well-formatted, ready-to-use customer data.
Clay automatically researches target leads and companies to keep filling your pipeline with new prospects. This ensures that your outreach never stops and that conversions keep flowing.
Pros
Cons
Pricing
Paid plans start at $134 per month
Outreach is a sales execution platform that helps build a structured and aligned sales process. This AI-powered tool allows your sales team to make data-driven decisions and achieve the desired outcomes.
Outreach lets you understand true buyer sentiment so you can send them the right message at the right time.
This ABM tool uses AI-powered summaries and meeting analytics to coach your sales team so they can confidently answer sales calls. It also assists with tasks like account research, planning, and personalization so your sales team can focus on what matters most—closing deals.
Pros
Cons
Pricing
Custom pricing plans
Salesloft is an account-based marketing software that uses Generative AI to create relevant experiences for prospective customers. This outreach tool can scale outbound communication and improve seller efficiency.
Salesloft takes the pain out of sales pipeline management by syncing critical buyer data into CRM systems and handling all the menial tasks related to a sales workflow.
With Salesloft’s innovative conversation intelligence features, your sales team can turn every conversation into a tool for selling more effectively. Moreover, by offering data-driven sales projections, this AI-powered tool instills unshakable confidence in your sales team.
Pros
Cons
Pricing
Custom pricing plans
Gifting platforms are ABM tools designed to automate the process of selecting, sending, and managing corporate gifts to build strong relationships with high-value accounts.
These tools allow you to send personalized, high-impact gifts to prospects, helping you engage and nurture key relationships meaningfully.
The key benefit of gifting platforms is their ability to provide a thoughtful, personalized touch that can create memorable experiences for your target accounts.
Here are our top picks for gifting platforms:
Sendoso is a gifting and direct mail solution that helps you improve win rates and close deals faster. Use this ABM tool to run full-funnel gifting campaigns and track results in real time.
The platform has AI capabilities to help you select and send the most thoughtful gifts to your potential customers.
With an average shipping time of 2 days, you can easily depend on this ABM tool to deliver your gifts promptly. Sendoso has 90+ native integrations to help you fully automate your gifting campaigns and get consistent results.
Pros
Cons
Pricing
Custom pricing plans
Reachdesk is another top contender when it comes to gifting solutions for account-based marketing. This tool offers hassle-free gift shipping to over 170 countries.
With Reachdesk, you get 24/7 support across all time zones and personalized gifting solutions for your ABM campaigns.
This tool also offers delivery of branded merchandise to key accounts. Thus, you can create gifting campaigns with customized messages and branding and see your account engagement soar.
Reachdesk also includes an Amazon gifting solution. This solution lets you choose from millions of Amazon products and send them to your customers in different locations.
Pros
Cons
Pricing
Giftsenda is an international gifting platform that sends gifts to prospects in over 200 countries. You can use this platform to run personalized gifting campaigns and convert high-value prospects into loyal customers.
This ABM tool's average gift delivery time is 1-3 business days. Giftsenda lets your recipients choose the gifts and share their delivery details. This way, you only have to pay for the gifts your prospects have claimed.
Giftsenda is a user-friendly gifting platform that easily integrates with your CRM system. With this tool, you can automate your campaigns and track results at the click of a button.
Pros
Cons
Pricing
Pay as you go
ABM tools offer a wide range of features to personalize and automate your marketing campaigns. By using the right set of tools, you can not only identify your most likely customers but also engage them with customized messages and gifts.
These tools help you with world-class reporting and analytics for easy campaign iteration.
And if you’re looking for a full-function ABM solution, try N.Rich. Trusted by the best medium and large-sized B2B businesses, N.Rich offers guaranteed results from account-based marketing campaigns.
Remember, with the right ABM software, you can do marketing that sells, and that’s what matters.