99+ Account-Based Marketing Tools To Hit 2023 Growth Goals

According to Research And Markets report, the account-based marketing market is expected to exceed $1.6 billion by 2027. 

With so much growth potential, it's no surprise that more companies are switching to an account-based approach.

But ABM is not without its challenges. 

One of them is that account-based marketing tools can be expensive. That's why it's important to have an overview of all the possible options before you commit. 

In this article, we'll give you a complete overview of 99+ account-based marketing tools, with complete analysis, pricing, free trial options, and top features for every platform.

We'll focus on tools from different categories:

• Account-Based Advertising Tools
• Intent Data Providers
• Account-Based Analytics Tools
• Direct Marketing Tools
• Lead Generation tools

and more.

This is the most complete guide on ABM tools out there - save it for whenever you need to choose a new tool for your ABM tech stack!

Account-Based Advertising Tools

The first category of account-based marketing tools we'll look at are account-based advertising tools. These tools, unlike social media advertising platforms (Facebook or Instagram) or display ad platforms like Google, allow you to show your content strictly to the companies you selected, without having to play around with targeting settings and hope you'll catch the right companies.

Many ABM advertising tools also help build target account lists based on firmographic and technographic parameters, which can save you a lot of time and effort in the account selection process.

Here are our top picks for account-based advertising tools:

1. N.Rich ABM Advertising Platform

N.Rich is an ABM advertising tool that ensures lower CPC and CPE by focusing on engagement. Unlike other platforms that optimize based on impressions (CPM model), N.Rich advertising engine optimizes based on the engagement signals: banner clicks and website visits, video views over 20 seconds, and native article scrolls. N.Rich's DSP is purpose-built for B2B, with its long sales cycles and several people included in the decision-making process.

Pricing:

LITE plan: $1 280/year, optimized for $3 000 to $5 000/month ad spend

GROWTH plan: $3 550/year, optimized for $5 000 to $10 000/month ad spend

SCALE plan: $11 900/year, optimized for over $10 000/month ad spend

Top-rated features:

• Advertising Performance: Generate engagement from your target accounts at up to 10x lower price compared to other tools.
• Audience Builder: Create audiences for advertising campaigns based on ICP (ideal customer profile) criteria, buyer intent, or firmographic and technographic data.
• Ease Of Use: Create multiple cross-channel ads in minutes without the need to involve your design team.

2. Rollworks

Rollworks is an account-based marketing platform that helps B2B companies identify and target key accounts, personalize web experiences, align sales and marketing teams, track account engagement, and measure account-based marketing success. 

Pricing: 

• Plans start at $975/month 

Top-rated features:

• Account-Level Insights: Gain account-level visibility into which channels, tactics, and content are driving account engagement.
• Prioritized Accounts: Prioritize accounts based on engagement signals, account health, and account potential.
• Customization: Customize account-based experiences at scale, including account-specific messages, website content, and ads.

3. Metadata

Metadata is the AI-powered marketing campaign execution platform that enables account-based marketers to orchestrate account-specific multi-touch campaigns at scale, measure account engagement and conversions, and attribute ROI to account-based marketing efforts. 

Pricing:

• Growth plan (Annual ad spend up to $300,000) - $53,400/year
• Scale plan (Annual ad spend up to $480,000) - $73,800 / year
• Premium plan (Annual ad spend up to $900,000) - $112,800 / year
• Enterprise plan - Custom

Top-rated features:

• Digital Advertising: Power account-based digital advertising at scale with the industry's first account-based marketing campaign execution platform.
• Personalized Messaging: Deliver account-specific messages across all channels, including web, email, social, and display.
• CRM Integration: Metadata integrates with all major CRMs, marketing automation platforms, and other tools in the marketing tech stack.

4. Terminus

Terminus is an account-based marketing platform that empowers B2B marketers to target and engage the best-fit accounts with multi-channel campaigns. Full account visibility, account-based measurement, and deep sales and marketing alignment help companies close more business, faster.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Account Identification and Segmentation:  Find, define and segment accounts that matter most to your business.
• Measurement: Terminus account-based measurement suite provides closed-loop reporting and attribution of account engagement across the entire funnel. 
• Intuitive Data: See all of your account-based marketing data in one place for easy analysis and understanding.

5. Demandbase

Demandbase is an account-based marketing solution that helps B2B marketers identify, target, and convert the most valuable account prospects by powering personalized advertising, web experiences, account intelligence, and sales engagement. 

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Account-level Insights: See account-level data and understand which channels, tactics and content are driving account engagement.
• Market Insights: Identify key trending topics and the accounts that are interested in those topics.
• Account Identification: Identify and prioritize accounts based on account health and account potential.

6. Triblio

Triblio Account-Based Marketing (ABM) platform helps orchestrate ABM campaigns at every stage of the buyer’s journey. This platform combines account-based advertising, web personalization features, and sales activation tools to help marketers achieve their growth goals.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Lead-to-Account Matching: Triblio automatically matches leads to accounts, so account-based marketers can engage the right leads at the right time.
• Multi-Channel Orchestration: Triblio account-based marketing platform helps account-based marketers orchestrate account-specific multi-channel campaigns.
• Reporting and Analytics: Gain insights into account engagement and conversions, and attribute ROI to account-based marketing efforts.

7. LinkedIn Ads

LinkedIn Ads are not your typical account-based marketing tool, however, they can be extremely effective for company level targeting combined with an ability to target specific job titles. LinkedIn Ads allow you to  deliver account-specific content that will resonate with your target audience, leading to higher conversion rates.

LinkedIn Ads also integrate with other account-based advertising tools like N.Rich, which allows marketers to build retargeting scenarios and reduce CAC. See how a French software company is using a combination of LinkedIn and N.Rich to lower costs and boost advertising results.

Pricing: 

• The platform is free to use. LinkedIn Ads cost depends on target audience, bid, and ad relevance score. It's traditionally considered an expensive channel compared to other advertising platforms (the median CPC for Facebook Ads is at $0.97 while for LinkedIn Ads it's at $5.26)

Top-rated features:

• Audience targeting: Unique ways to target individuals that other platforms don’t offer, like job titles, functions, and specific companies they work for.
• Variety of campaigns: Plenty of campaign types to choose from.
• Analytics capabilities: Live updates and account-based marketing performance insights help marketers optimize their ABM campaigns on the fly.

8. Madison Logic

Established in 2005, Madison Logic is a B2B data and account intelligence company that helps you find, prioritize and engage with buying committees looking for solutions like yours. This company takes an account-based approach and puts your ABM display ads in front of the right accounts across 130+ countries.

Pricing: 

• $2,500 monthly platform fee

Top-rated features:

• Variety of formats: traditional display advertising, native advertising, and/or video advertising.
• Syncs with your LinkedIn campaigns with content syndication and display advertising.
• Unified multi-channel strategy across all LinkedIn ad formats, including Sponsored Content, Direct Message ads, and Video ads within the newsfeed or LinkedIn Messaging. 
• Opportunity attribution: allows gaining clarity to understand what’s driving sales opportunities

9. Influ2

Influ2 runs offices in NY and CA, with 100+ employees on board. It creates solutions that help B2B businesses target their advertising to decision-makers and provide them with insights to drive timely and context-relevant marketing and sales experiences. 

It allows you to uncover the names, companies, and behavioral scoring of all the people who engaged with the marketing campaign. The person-based approach enhances marketing communication through the buyer’s entire journey, even through your Facebook Ads.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Ideal Customer Profile (ICP) matching using the Audience Discovery tool. Upload your creative assets and Influ2 will fly your campaign through its network of display and social media channels like Facebook, Yahoo, Instagram, LinkedIn, and Amazon.
• Behavioral Scoring: View your overall campaign metrics in an easy-to-use dashboard and track all engagements across your key accounts, buying groups, and decision-makers. See your overall impressions, clicks, and reach broken up by all targets in the campaign.
• Integration with Salesforce, Hubspot, Pipedrive, Oracle, Marketo, Zoho and more

10. Albacross

Albacross, located in Nordic Countries, Scandinavia, offers a platform that can help marketers increase lead generation and advertising efficiency. Its account-based advertising has a self-service platform that launches and distributes your ads across thousands of publisher websites with support from dedicated AdOps included.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Sales Intelligence: provides insights into which pages your visitors are most interested in, to ensure the sales team engages them more effectively.
• Visitor Identification: Albacross tells users who is visiting their website and which company they work for, whether a potential customer or a competitor.
• Integration with Salesforce, Hubspot, LinkedIn, Slack and Microsoft Teams 
  

11. Recotap

Founded on January 1, 2018, in Bengaluru, Karnataka, India, Recotap aims to help B2B marketers to execute targeted account-based marketing campaigns at scale. It serves personalized ads to the right individuals from the target accounts based on various marketing attributes, including engagement, intent, and CRM data. With Recotap's Engage module, you can personalize landing pages to improve concentration and programmatically identify, engage, and convert target accounts. 

Pricing: 

• Starts at $999 per month

Top-rated features:

• Account-based Advertising: Using data-driven targeting techniques, place your display advertising assets in front of the identified account contacts. 
• Automate ad delivery and measure results: Master your ad creatives, campaigns, centrally, and trigger ads across business websites and social media networks. It supports ads in all dimensions and formats - video, banner - static and rich media, native. Track buyer interactions for actionable account intelligence.
• Brand Safety: Ensures ads appear only in business publications, assuring brand safety for advertisers to reduce the risk of ad misplacement and protection of the brand’s reputation.

XX. Jabmo [product discontinued]

Jabmo, a 10-year-old company, specializes in ABM for manufacturers and life science companies. They have an international vendor with local support throughout EMEA and USA. Manufacturers rely on Jabmo to drive revenue by serving personalized and relevant ads to target accounts throughout the buying cycle.

Jabmo’s solution allows marketers to reach target accounts without restrictions on location or language while remaining compliant with international privacy regulations.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Account Sensing feature allows you to identify all accounts that are visiting your website and, coupled with Jabmo's proprietary intent score, helps flag accounts ready for sales intervention.
• Account data platform and account sensing technology powers personal and relevant account-based IP advertising, social, email, retargeting, website personalization, analytics, and sales enablement.
  
• Integrated omnichannel overview shows engagement across all advertising channels in one place, and at an account level. It provides an unfiltered view of how key accounts are engaging with marketing content across websites, display ads, email, ON24 webinars, LinkedIn, Google, Facebook, and Instagram worldwide.

12. Paragone

Acquired by Perion, the brand Paragone was inspired by a renaissance debate on the relative merits of the visual arts, focusing mainly on capturing the essence of ideas by weighing different perspectives and scientific methodologies to inform the creative process.

Paragone is a multi-channel performance marketing platform focusing on the ever-growing paid social media space. It allows you to create multiple dashboards with multiple widgets, enabling you to have a cross-channel view of your marketing activity, drill down to the creative you're using, and track their performance.

Pricing: 

• Starts at $399 per user per month

Top-rated features:

• Actionable Performance Monitor (APM) allows you to observe, in real-time, all paid social advertising activities across networks. Allowing performance marketers to easily identify opportunities for improvement, use AI to predict campaign success, and take action to maximize performance.
• Easily follow up on the execution of your cross-channel paid social media plan. Use a calendar view to organize launch phases, product launches, business units, and more. Track KPIs and stats in real-time to identify bottlenecks and opportunities.
• Create custom KPIs to unify data across networks and ad accounts. Work with customized dashboards and data visualizations to gain a deeper analysis of campaign results.
• Predictive system calculates the probability of achieving your campaign goals, so you can take appropriate corrective measures and increase performance. Campaigns, audiences, and creatives are ranked based on performance, and validated statistically, so you can decide with confidence when to increase or decrease investment in specific elements.
  

13. Kwanzoo

Kwanzoo is a cloud-based platform that enables B2B and considered purchase B2C marketers to quickly deploy full funnel re-targeting and account-based (ABM) advertising programs using rich media. Boosts top-of-funnel leads, improves nurture programs through display, and accelerates the pipeline. Kwanzoo is an Oracle Marketing Cloud, Marketo, and IBM/Silverpop partner, a Google-certified rich media ad platform, and supports  real-time bidding (RTB) platforms, ad networks & exchanges. Its data partners include Liveramp, Oracle | Bluekai, Oracle | Datalogix, Netprospex, Zoominfo, and Neustar.

Pricing: 

• Starts at $24,000 per year

Top-rated features:

• Open Go-to-Market (GTM) platform that operationalizes the entire GTM process across all customer-facing roles.
• Integrates with multiple DSPs (The Trade Desk, MediaMath, Choozle, and more) to ensure maximum coverage and engagement.
• Audience Builder: 3rd-party cookie audiences matching target personas are combined with cookie-to-email matching to gain access to hard-to-reach audiences.
• Reporting: deeper insight into engaged buyers, including seniority, job function, product or solution of interest, and geolocation. 

14. D&B Rev.Up ABX For Ads 

D&B Rev.Up ABX For Ads is a tool offered by Dun & Bradstreet (D&B). It is a sales and marketing intelligence platform enabling companies to decide confidently. It helps marketers to target the audiences most likely to convert and engage with relevant experiences across display, paid social, search, and CTV.​

D&B’s database contains more than 220 million business records, transforming the daily data collected into decision-ready insight. Although known for employee talent, financial soundness, long-term investment, quality of management, and use of corporate assets, it now offers to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• New open RevTech platform for B2B marketers - helps you grow revenue with unified data, targeted audiences, and personalized activations across channels. Powered by CDP - and with connectors to whatever Martech or Salestech you already use.
• Full view of your accounts when you combine 1st and 3rd party data with Dun & Bradstreet Data Cloud - CDP.
• Personalized, relevant experiences across display, paid social, email, web search, and more.
• Partners include: LinkedIn, Facebook, Instagram, Twitter, AT&T, Yahoo!, Hulu, Dish, Comcast, Fox, Roku and more.

15. MRP Prelytix 

First Derivatives acquired MRP Prelytix in 2015. MRP is an enterprise-class account-based sales & marketing platform with marketing intelligence, software, and services. MRP optimizes marketing execution, targets relevant accounts, and develops marketing and sales programs. 

MRP Prelytix offers an advanced ABM Platform with predictive analytics. It helps clients identify and acquire their next best customer, improve customer retention, and increase cross-selling opportunities through insight-driven account-based marketing. It delivers personalized, relevant content at precisely the right time. 

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• ABM controls and real-time triggered connections that read the needs of a target account and deliver the next best action.
• Pre-Built Integrations with Salesforce, Hubspot, Pardot, Marketo, Eloqua, and more.
• Delivers a critically important and complete picture of engagement, sourcing data from your surrounding sales and marketing systems, and results in reporting of these target account activities, enabling you to drill down from global results to individual programs, to a specific target account.

16. Radiate B2B

Founded in 2017, Radiate B2B is a UK-based account-based advertising platform designed for companies selling to the enterprise. It helps small and medium-sized technology, manufacturing, and professional services businesses accelerate their revenue by looking at the activity of companies within their ICP. 

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Target companies with advertising across the web and LinkedIn. You can proactively reach companies who are sitting in your ideal customer profile whether they have come to your website or not. Allows driving brand awareness and increase in engagement from your ideal customer profile.
• Increase meeting generation using intent data based on partnerships with over 5000+ publishers, vendors and analysts alongside browsing behavior from anonymous activity on your own website.
• Monitor your CRM to surface companies who have long since gone stale but should urgently be reactivated.

17. SalesboxAI

SalesboxAI is an AI-Powered Sales and Marketing platform that helps businesses to scale faster with ABM solutions. Salesbox’s Content Network accumulates insights across technology topics and weekly velocity scores so you can precisely target active, in-market accounts and get more from your content by engaging the entire buying committee.

Pricing: 

• Starts at $15,000 per year

Top-rated features:

• Uses AI-driven Avatars designed to target and engage with the entire buying committee.
• Allows you to build target account lists and retarget them with LinkedIn and Facebook Ads turning intent signals into account-centric content experiences within in-market target accounts.
• Visitors are targeted with different content based on the account name, industry, target account list, or purchase stage.

18. AdDaptive Intelligence

AdDaptive Intelligence platform combines data and advertising automation to help B2B marketers define, reach and engage their ideal customers. By analyzing billions of data points in real-time, AdDaptive Intelligence can accurately connect validated offline business data to the online world and provide marketers with solutions for B2B targeting and Account-Based Marketing in their digital advertising efforts.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Technology bridges offline and online data, optimizes ad campaigns and provides transparent B2B analytics to help clients reach the accounts and decision-makers that matter most.
• Analyzes over 50 billion data points every day including ad serving data, geolocation data, mobile signals, and more to make the best decisions for your campaigns.
• Integrates with your CRM

19. Foundry

Foundry, the media-martech division of IDG Inc., helps technology marketers and agencies drive awareness and achieve their objectives by engineering the right combination of media solutions – advertising, demand generation, content, research, and events. Its model is based on data that are generated, with full consent, from editorial brands and use it to power its solutions to make approaches more efficient. 

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Access to exclusive audiences that are part of over 300 million global records. The data originates from digital and non-digital sources—including intent data from Foundry’s owned and operated network of editorial sites, social platforms, and sites across the public web, as well as from Foundry’s 16,000+ annual event attendees—to ensure precision targeting.
• Ads are displayed alongside relevant content owned & operated editorial sites, and/or on vetted external properties that your buyers visit most-- Computerworld, CIO, CSO, InfoWorld and more. Ads are served to members of a global audience that meet your targeting parameters (including intent topics), with audience expansion available based on traffic to your brand’s sites and/or lookalike audiences.
• Targeting dimensions — including intent, persona, and firmographic points to ensure your reach has relevance.

20. Advertaze - Personalized Account-Based Ads

Advertaze is a marketing technology company that gives B2B brands the ability to automate the creation, targeting, and reporting of account-based advertising across 1,000's of vetted and highly reputable sites. It allows you to create a custom ad for a single account. You can mention the account, by name, on the ad image itself and in the description fields.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Micro-audience targeting to get your personalized account-based ads in front of the right people at the right accounts. Ensures that these unknown individuals are included in your account-based audience targeting.
• Allows launching hundreds of account-based ads in the same amount of time it takes you to build a single campaign.
• Account-Based Landing Pages builder is included that will automatically deliver your visitors to a custom page created just for them.

21. Bilin Platform

Founded in 2013 by a team of Harvard Business School MBAs and computer science PhDs, Bilin aimed to innovate companies in the Martech space. They developed and patented its proprietary content and decision engines that utilize big data and deep learning technologies. Bilin’s programmatic, multi-channel platform is helping  B2B clients to pre-target their customers in North & South America,
Europe, Middle East and Asia.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Leverages your customized list of keywords with its proprietary AI and NLP targeting engine to identify and stack rank prospects by their propensity to engage/purchase your services and solutions.
• Proprietary bidding engine specifically built for B2B marketers.
• Allows reaching hundreds of thousands of ICP’s (Ideal Customer Profile) and decision makers. Message customization features included.

22. DemandPRO by DemandWorks Media

DemandPRO is a platform developed by DemandWorks Media that provides you with a live content syndication program that drives sales leads. It ensures that you penetrate potential vital accounts with their ABM campaign by providing them with your Target Account List and any Custom Content, and they will deliver qualified leads that meet your specific criteria.

DemandPRO combines analytics with content consumption monitoring and compiles prospect profiles that help guide content, offers, and interactions across every channel, providing individuals with a personalized buying experience.

Intent Data Providers & Visitor Identification Tools

Identifying the right accounts to focus on is only half of the battle. 

To succeed you need to understand when and how to engage those accounts as well. And in order to do that, you need to benchmark their buying intent. 

The tools in this category can help with that.

Intent data providers and visitor identification tools can help identify which companies are in the market for your solution, where they are in the buyer’s journey, and what content they are consuming. This will give you the insights you need to decide when and how to engage them. 

28. N.Rich 360 GTM Platform

N.Rich platform allows marketers to find and score companies that are in market for their solution based on a combination of 1st-party and 3rd-party data. To put it simply, with N.Rich you'll be able to:

• Build a list of companies showing interest towards your niche (relevant keywords and topics or competitor brands)
• Understand if any of those companies are already engaging with your website or ads
• Score and prioritize accounts for sales outreach and marketing campaigns

N.Rich's Predictive Intent visualization is useful if you want to understand how many accounts you have at every buyer journey stage and how likely they are to convert to opportunities.

Pricing:

• LITE plan: $9 750/year + $1 250 one-time onboarding fee
• GROWTH plan: $23 750/year

• SCALE plan: $45 500/year

Top-rated features:

• Customization: Intent reports can be customized by 1st-party and 3rd-party engagement ratios.
• CRM Integration: Intent score can be visualized in HubSpot and Salesforce and used by sales to prioritize accounts for outreach.
• Predictive Intent: Quick pipeline visualization with conversion rate at every buyer journey stage.

29. IntentHub

IntentHub collects and processes early buyer intent signals from over 1 mln B2B websites, giving you actionable insights into in-market accounts. This is the only self-serve third-party intent data provider that offers instant access to data, without demo requests or qualification calls.

With IntentHub, you'll be able to:

• Sign up and get a list of accounts researching products or competitors from your niche in less than 5 minutes
• Filter by intent locations, company industry, headcount or HQ location to narrow down your search to your true ICP
• Share the list of accounts with marketing and sales teams to launch an account-based marketing or outreach campaign.

Pricing: 

• 7-day free trial. Gives access to 10 intent topics and top-100 company results you'll be able to export.
• Free forever (Starts automatically after the Free Trial ends). Gives access to 3 intent topics and top-5 company results you'll be able to export.
• Individual ($999/ year). Gives access to 5 intent topics and top-100 company results you'll be able to export.
• Business ($4999/ year). Gives access to 20 intent topics and top-1000 company results you'll be able to export.
  

30. G2 Buyer Intent

G2’s Buyer Intent tool provides the insight that helps the marketing and sales teams identify when companies are actively researching a product or solution like yours. This data is updated daily so you always have the most up-to-date information possible.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Intent Signals: See which companies are researching your products or solutions.
• Content Tracking: Track the content that companies are consuming.
• Buyer Journey Insights: See where companies are in their buyer’s journey so you know when is the best time to engage them.

31. Bombora

Bombora helps marketing and sales teams with 3rd-party intent data - in other words, the tools helps identify which businesses are currently researching specific topics and how intensely they're doing so. The tool scores these signals to help prioritize accounts, customize conversations with them, and optimize marketing efforts.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Alerts: Receive real-time alerts when companies in your account list are researching topics you've selected.
• Account Scoring: Get an account score that prioritizes the accounts that are showing the most research activity.
• Topic Customization: Add or remove topics from your account list to get the most relevant data possible.

32. 6sense

The 6sense platform helps companies create, manage and convert pipeline into revenue more efficiently. The system captures anonymous buying signals, helps target accounts with relevant content and messaging, provides recommendations on what messages and channels should be used for the best results. 

Pricing: 

• Not publicly available, request a Demo for pricing information. 

Top-rated features:

• Lead-to-Account Matching: Leads are automatically matched to accounts, so they can be engaged at the right time.
• Buyer Journey Insights: See exactly where your accounts are in their buyer’s journey and customize your strategy accordingly.
• Integrations: Tie 6sense into your current marketing and sales stack for a seamless marketing experience.

33. Zoominfo

ZoomInfo is a go-to-market platform for B2B that provides insight data about companies, contacts & prospects to help you make better business decisions. 

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Search: Find the companies that are the best match for your products or services.
• Access Management: Ensure the right people have the right level of access to your account.
• Contact-level data: Get detailed information about companies and contacts so you can make the best decisions about how to engage them.

34. LeadSift

LeadSift helps marketing and sales teams find and engage the right accounts by scanning public web data. It analyzes millions of data points to surface trends, extract insights, and automatically scores accounts so you can focus your time and efforts on the most promising ones.

Pricing: 

• Not publicly available, request a Demo for pricing information. 

Top-rated features:

• Intensity Score: An account's intensity score reflects how much research they are currently doing about your products or solutions.
• Account Insights: Get detailed information about an account, including what kind of content they are consuming and what their current needs are.
• Account Segmentation: Segment your account list by criteria like industry, size, or location to get the most relevant data possible.

35. Propensity Account Intent Data

Propensity Account Intent Data automatically identifies your in-market accounts across your entire TAM and directly integrates those accounts and their relevant intent data into your CRM. Its intent data is ethically sourced and GDPR compliant so you may target global audiences everywhere and lead with privacy-first compliance.

Pricing: 

• Starts at $2000 per campaign bundle per month.

Top-rated features:

• 20 million signals added per week and access to 18 million in-market account profiles.
• GDPR compliant
• Integrates with Salesforce, Hubspot, Bombora, Slack, Zoominfo and more

36. Bilin Platform

Bilin Technology helps B2B marketers identify and prospect high-quality leads. It identifies target accounts with contact-level data, so you can stack rank, focus, and optimize the outcomes of your BDR, AE, and ABM sales activities. 

Bilin leverages your customized list of keywords with its proprietary AI and NLP targeting engine to identify and stack rank prospects by their propensity to engage/purchase your services and solutions. 

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Based on keywords that you determine (competitor names, content, events, etc), analyzes the content consumption of active buyers across the Internet, identifying research patterns and correlating billions of events to determine companies purchasing intent.
• 1st-party + 3rd-party data: provides contact-level info on who is consuming competitive content, industry content, and your content, so that you can engage with these buyers before everyone else does.

37. Foundry Intent

Foundry Intent is the company's first major release since it acquired data and martech companies LeadSift, KickFire, Triblio, and Selling Simplified. Built upon Foundry's existing ABM data infrastructure,  the contact-level intent capability combines KickFire and LeadSift data capture technologies and machine learning. It aims to enhance and expand the company's knowledge graph across all technology verticals to offer a more comprehensive view of intent to tech marketers looking to understand and respond to buyers' individual needs efficiently and at scale.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

•  1st-party + 3rd-party data: combines online activity with in-person events, providing an overarching view of your prospect’s buying intent.
• 1000+ Tech terms tracked for intent. Connected to various editorial brands which provide a proprietary source of first-party data.
• Opted-in audience to provide a more meaningful view of in-market buyer behavior, at the contact level.

38. Lusha

Lusha was founded in 2016 to create a crowdsourced data community for B2B salespeople or a "Waze for salespeople." It offers B2B salespeople data through its self-service products. Through Lusha's prospecting platform, web extension, and API, sales professionals can identify, engage, and close prospects. 

Pricing: 

• Starts at $29 per month per user for 40 credits.

Top-rated features:

• Seven-step data verification system- Fully compliant data on the most relevant decision makers. ISO 27001 certified, CCPA compliant, and GDPR compliant. 
• Strong filters to get your list of 1,000 prospects in one go. Easily build your lists with accurate and actionable data on each single prospect. In one click, export lists to your CRM and put your workflows on autopilot.
• Integrates with Salesforce, HubSpot, Outreach, Salesloft, Zoho, Gmail and more

39. Expandi Cyance

Cyance is a brand of Expandi Group. Expandi Cyance helps B2B companies and large, global enterprises generate more efficient growth, particularly for those targeting European markets.

It integrates global B2B intent data into its ABM platform to transform how brands identify and engage prospects and key accounts. Its customization features and ability to pinpoint intent give data-driven insights that can identify buying signals that can result in conversion and ROI of demand generation and account-based initiatives.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Tracks over 24 billion global data events each month to find businesses looking for your services. Collects intent with omnichannel approach with billions of buying intent signals across the globe from 55K publishers, with over 30k in Europe, social channels, and campaigns intent.
• Supports multiple languages including French, German, Spanish, Italian, and Dutch, with additional languages planned – enabling you to accurately find and target European high-intent buyers.
• Trending Topics feature: gain insight into industry trends and prospect interests – their pain points and priorities, and how long they have been researching these topics – to meaningfully inform your business and content strategy. 
  

40. Qualified Signals

Qualified Signals is an account-based sales intelligence for revenue teams that use Salesforce. Through Salesforce integration in your website,  it identifies the most valuable buyers, uncovers signals of buyer intent, and instantly start sales conversations.

Pricing: 

• Starts at $3000.

Top-rated features:

• Built on Salesforce, connects the website with Salesforce data to identify account-based buyer intent and facilitate real-time sales conversations.
• AI that predicts purchase intent for your most prized accounts. The Signals AI Predictive Model combines first-party website engagement, third-party research intent data, and Salesforce data to identify where each account is in its buyer journey.
• Integrates with Bombora to capture third-party buying signals across more than 5,000 sites.

41. TechTarget Priority Engine

TechTarget was founded in 1999 and is headquartered in Newton, Massachusetts. One of its tools, TechTarget Priority Engine, is a SaaS-based platform that delivers direct, real-time access to active accounts and prospects ranked by their purchase intent and engagement level to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. 

The platform provides exclusive third-party intent insights on the topical interests of accounts, recency, and relevancy of activity, vendor considerations, and installed technology.

Pricing: 

• Starts at $1500 per month.

Top-rated features:

• Prospect-Level Intent: see the exact topics your hottest prospects are personally researching, the technologies they’re considering, and the vendors they’re evaluating to fuel more personalized and productive outreach.
• Massive audience of registered tech buyers: fill nurture streams and sales cadences with thousands of responsive, GDPR-compliant prospects.
• Researching the largest network in B2B tech: over 650,000 indexed pages in Google.
• Integrates with Marketo, Eloqua, Salesforce, HubSpot, and more.

42. D&B Connect

D&B Connect, is another tool developed by Dun and Bradstreet Company. It is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using a vast number of records to empower your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Helps eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using the database of 100M+ records.
• Match your first-party data to a globally recognized D-U-N-S® Number and enrich with insights from the Dun & Bradstreet Data Cloud.
• Maintain data integrity with automated data maintenance and monitoring - Native integration to Salesforce CRM and low-code or no-code integration to over 450+ other systems.

43. Slintel

Acquired by 6Sense in 2021, Slintel captures technographic-powered buying intent and helps companies uncover active buyers in their target market. It evaluates over 100 billion data points and analyzes buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Its customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision-makers worldwide.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• 3rd-party intent data that you can use to prioritize accounts in your pipeline integrated with 1st-party intent data that you collected from your properties like your website.
• Integrates with CRMs (Salesforce, HubSpot, Pipedrive, and more) to enrich records with technographic, psychographics, company, and people profiles. In addition to that, you can also set the system up to automatically enrich existing as well as new incoming leads.
• Buyer intent score is not based on reverse IP lookups or from a co-op depending on cookie data (soon to be phased out by Google).

44. DemandScience

DemandScience is a global B2B data company that enables B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals. It has over 7,000 intent topics monitored to enrich its data based on timely engagement and buyer signals.

Pricing: 

• Grow plan: $24/month (paid annually)
• Brand plan: $40/month (paid annually)

Top-rated features:

• Multi-source intent that combines engagement activity across many channels. 30 million SMB and enterprise buyers.
• Company and contact-level insight and prospecting data to easily reach your campaign audience, build pipeline, and increase revenue.
• Integrates with Salesforce.

45. Madison Logic Insights

Another tool of Madison Logic is ML Insights which allows marketers to effortlessly identify in-market accounts, prioritize the right individuals to engage within the organization, and the content most likely to accelerate the sales cycle for that audience.

With the recent partnership with BC Partners, Madison Logic has taken market share through rapid organic growth, driven by a targeted go-to-market strategy, investments in technology, and an incredible global team.

Pricing: 

• $2,500 monthly platform fee

Top-rated features:

• Proprietary historical engagement data is available to help you better understand how frequently your accounts are being targeted across multiple digital channels as well as which key personas are being singled out within the buying committee.
• Observes how these same companies and personas respond and engage across channels to identify the best time to activate campaigns along with the right content and messaging to leverage for the highest impact.
• 15 million account across 130 countries with 245 million monthly interactions

46. Aberdeen Marketspace

Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with experience in independent, credible market research, help illuminate market realities and inform business strategies. Its fact-based and outcome-centric research approach provides insights into technology, customer management, and business operations to inspire critical thinking and ignite data-driven business actions.

One of its offerings, Aberdeen Marketspace, is a tool that provides intelligence into companies who are currently in-market to buy with insight into demand by segment, awareness, and consideration by the vendor.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Delivers a more complete picture of your Buyer’s Intent – including who they are, what problem they are trying to solve, the approaches they are pursuing, the other solutions they may be considering, and the timing of their ultimate decision.
• Gathers information from over 55 million device IDs from over 17 million companies, tracks research across 12.8 billion webpages and 480,000 keywords, and compares buyer behavior over a 52-week baseline to determine a purchase intent signal.
• Embeds into Salesforce to give your sales team access to research activity across the web leading to increased email open rates, meeting acceptances, and opportunity win rates.

47. ZoomInfo SalesOS

Initially established in 2007 as DiscoverOrg, ZoomInfo provides the software, information, and insights that give marketers a 360-degree view of their customers and prospects. ZoomInfo's proprietary AI and intent overlays help its customers create tailored go-to-market strategies based on their ideal customers' profiles and real-time activity.

ZoomInfo SalesOS, one of its platform solutions, offers intent data to identify and engage buyers right when they begin researching solutions you offer or similar. 

Pricing: 

• Starts at $250 per user per month.

Top-rated features:

• Frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts.
• Layers additional tools on top of that intelligence - such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead) - to help you engage with prospects and customers.
• Integrates tools with the other key systems you use (CRM, MAS) to get your go-to-market teams more prepared and well-equipped to close more deals and hit their number.

48. Variance

Variance is designed around familiar concepts (Accounts and Contacts) and new ones (Milestones, Views, Streams). All of these come together for the single best view of the existing customer lifecycle.

Milestones are how they define data-driven sales stages. Rather than relying just on sales stages that are updated by humans, using Variance, you can track your Accounts and Users based on their natural behavior and understand where they are in their journey of becoming a customer.

Pricing: 

• Starts at $200 per month for 3 users.

Top-rated features:

• Built for everyone, not just for people who can write SQL.
• Make all the data from your existing BI tools operational at the moment, allowing you to take action when your prospects and customers do.
• Tracks your Accounts and Users based on their real behavior to understand where they are in their journey of becoming huge customers.
• Creates Contact-level milestones that are all about identifying user roles is a really smart solution to mapping the organization before you’ve had a chance to talk.

49. Rev

Rev powers sales and marketing teams to discover the fresh prospects that are most likely to become their next best customers. They find relevant opportunities, improve lead quality throughout the pipeline, and drive consistent revenue growth. Its AI-based technology offers firmographic, technographic, and exegraphic data. It includes info on your company’s most valuable and satisfied customers to create a unique model of your ideal customer. 

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Uses AI to uncover 500+ exegraphics - deep insights about how a company executes on its mission, things like a company’s sales tactics, strategy and hiring practices - so you can better understand and target others just like them.
• Uses aiCP that “learns” and improves over time and takes into account a variety of information: exegraphics, firmographic, intent and so much more.
• Integrates with Zoominfo, Salesforce and more.

50. Byonic.ai

Byonic.ai is full suite of end-to-end capabilities that include account intelligence, lead insights, marketing automation and creative content, powered by AI/ML and wrapped in one simple and intuitive platform to run smart campaigns. Its extensive database and AI capabilities help marketers to identify in-market prospects and understand their intent and buying habits.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• Stack rank organizations and unlock key insights on your prospective buyers based on first-party intent data and external data through social media (LinkedIn, Twitter, etc.) Partner data sources (Bombora, etc.)Data sellers and resellers public and open data sources (company websites)News and Blog.
• Identify in-market prospects at the individual level, behavioral activity based on over 6,500 keywords.
• API integrations with CRMs like Salesforce
• Target organizations based on important technologies by exploring install base data within the Byonic.AI engine.

51. SWZD Intent Solutions

Spiceworks Ziff Davis (SWZD) is a joint force of Spiceworks and Ziff Davis B2B that helps tech vendors with insights and solutions that enable them to navigate a complex buying journey. 

One of its tools, SWZD Intent Solutions, leverages a combination of first-party and third-party intent with firmographic and technographic data that gives you visibility into the entire buying journey and the ability to forge authentic and meaningful connections with prospects for visibility and valuable context into evolving buyer needs, growth while reducing the complexity of customer engagement, acquisition, and retention. 

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:

• 1st-party intent data drawing from a pool of more than 500,000 businesses across 50 intent segments.
• Intent tracked across 17 million businesses, 188 countries and billions of signals - indexes buyer behavior across 12B unique web properties.
• Behind-the-firewall technology detects buyer’s readiness to invest in a technology from one of 60+ technology segments.
• Customizable taxonomy – consultative taxonomy discussion to select topics.
• Lookalike expansion & built-in campaign activation that integrates with marketing automation platforms.

52. Intentsify

Intentsify is an intelligence and activation tool that layers, cross-verifies, and synthesizes multiple data sets to provide a view of buyers' and accounts' online research activities. With intelligence into which accounts are showing the strongest buying signals, where they are in their buyer's journey and the issues they care most about, your marketing, sales, and customer success teams can easily prioritize target accounts and select the right mix of messages, content, and engagement tactics for each. 

Pricing: 

• Starting from $500 per month.

Top-rated features:

• Corroborates signals, synthesizing those shared by multiple data sets into the broadest, view of your buyers' evolving interests and mindsets.
• 50B+ intent signals processed every month, 4.2M identified in-market target accounts in database, 5K+ B2B content sites analyzed.
• Maximizes the impact of numerous additional use cases across the entire customer lifecycle, from top-of-funnel target account list creation to post-sale customer expansion efforts.

53. D&B Rev.Up™ ABX for Web

Pricing: 

• Starting from $500 per month.

Top-rated features:

• Uses help from the D&B Data Cloud to match your web visitors to their online identifiers (e.g. company, geographic location, industry), pre-fill forms to reduce customer experience friction, and deliver personalized web experiences to better target your top accounts.
• Web-focused component of the D&B Rev.Up™ ABX platform, takes the guesswork out of who is coming to your website so that you can create smoother and more personalized web experiences for your visitors.
• Integrates data into the web analytics tools you're already using so that you're receiving de-anonymized, real-time web visitor data right alongside the other web analytics you're tracking.

54. Radiate B2B Intent Data Platform

Radiate B2B Intent Data Platform prioritises who you talk to based on your ideal customer profiles and signals publishers, vendors and analysts combined with anonymous behaviour on your website.It identifies companies showing intent down to the city/region so you can focus your efforts in the correct region.

You can connect intent data to your marketing automation or CRM platforms to automatically trigger sales email sequences, advertising campaigns and more.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Processes signals from more than 5000+ publishers, vendors and analysts combined with anonymous behaviors from your website.
• Identifies companies showing intent down to the city/region so you can focus your efforts in the correct region.
• Connects intent data to your marketing automation or CRM platforms to automatically trigger sales email sequences, advertising campaigns and more.

55. INFUSE Triple Play Intent

INFUSEmedia is a global enterprise with offices across Europe, North America, and APAC. One of its platform features is INFUSE Triple Play Intent which scales your demand generation efforts with qualified leads that exhibit in-market buying behaviors.

This program is ideal for B2B teams using their content to generate opted-in leads that meet specific ICP criteria. An enhanced nurture solution is added to continue engagement and readiness.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Fully integrated, and data-fueled demand generation engine designed to help B2B organizations drive qualified interest.
• Omnichannel approach helps identify, qualify, and produce actionable engagement.
• Data-driven demand generation tactics, and a global database of 138+ million B2B decision-makers in 30+ verticals to reach target audiences with precision and scale

56. Clearbit

Clearbit technology lets you know who visits your site and show intent but doesn’t convert. Identify these hot prospects based on increases in week-over-week activity to high-intent pages. It then shares with your sales team to accelerate sales cycles by knowing when their key accounts are surging on your site (and looking at high-intent pages like /pricing). 

Pricing: 

• Starting at $20,000 annually.

Top-rated features:

• Appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner.
• Proprietary mapping of a wide range of company domains to IP address—even for visitors that are working from home.
• Identifies and validates matches, based on Clearbit's processing and application of machine learning to hundreds of millions of new data points each month, along with multiple signals from traffic patterns, geolocation, manual QA and more.
• Integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, and Tray.

57. Lead Onion

In 2020, Lead Onion was launched to offer end-to-end data-driven sales enablement platform that helps B2B organizations scale their sales fast. It identifies leads, increases conversion rates, minimizes the cost of acquiring customers, and sends daily leads to your sales team with a higher propensity to purchase.

Pricing: 

• Starts at $617 per month for 3 users, 1000 data credits.

Top-rated features:

• Compliant B2B buyer-intent data that’s updated in real time. Combines B2B intelligence with company contact data in one platform to highlight your hottest leads based on what’s happening within your addressable market.
• Sends leads to sales using Lead Onion’s CRM or tech integrations (LinkedIn, G2, Zapier, Salesforce, and more).
• 10 intent tools, 17 sources of buyer intent data, 400 million contacts and 50 billion intent signals.

58. HG Insights Platform

HG Insights uses data science to provide B2B companies with a way to analyze markets and target prospects to achieve results in their marketing and sales programs. It creates profitable and equitable sales territories, scores and prioritizes accounts with the highest propensity to buy your specific solution, analyzes competitors to identify displacement opportunities, and avoids wasting resources on accounts without adequate budgets or incompatible technology stacks.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Identifies the companies with the highest propensity to buy and match your ICP in every market you operate in. Coverage across companies, industries, and countries/geographies across all revenue ranges and employee bands.
• 9 million+ companies and 4,000+ topics in over 200 countries with location resolution in over 250 metro areas within the United States.
• Combines intent signals with firmographics and technology intelligence such as installation, spend, and contract data.

59. Vainu

Vainu is a sales intelligence, prospecting, and account insights platform. It helps marketers find actionable account insights, identify timely prospecting signals and determine the most valuable sales
prospects to your business from a database of +108 million companies enriched with open data that uses triggers to determine which accounts you should prioritize and connect with immediately.

Pricing: 

• Pricing starts at $4,500 year.

Top-rated features:

• Vainu enables the use of hundreds of filters to find ideal prospects. Sends notifications on buying signals to get in touch at the right time.
• Comprises over 65M+ company profiles enriched with firmographics, technographic, trigger events, and proprietary data points such as exact industry classifications.
• Plug-and-play CRM Connectors with HubSpot, Salesforce, Pipedrive, and Dynamics 365 CRMs.
• Provides human-verified decision-maker data (business emails and phone numbers) for Finnish and Swedish companies.

60. Ocean.io Data

Ocean.io is an account-based data platform that harnesses AI to help sales and marketing teams better focus their time, money, and efforts on the accounts that are most likely to buy. The platform carves through the information available to focus on accounts that are a perfect fit for a business’s ICP to revolutionize the process for sales and marketing teams.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Data collected from 300M+ web pages, company registries, and public databases.
• Uses Machine Learning and Natural Language Processing to identify what companies do based on how they describe themselves on their websites, enabling Ocean.io to get much more specific in classifying them than anyone else on the market.
• Indexes hundreds of millions of websites, normalizes the data found, and uses it to place each company into a mathematical model of the global market.

Account-Based Analytics Tools

Google Analytics and social media analytics tools can give you some information about your audience behavior, but they don’t provide the account-level insights you need to make informed decisions about your account-based marketing strategy. Luckily, there are a number of account-based analytics tools that can help fill this gap.

61. HubSpot Marketing Hub

HubSpot's account-based marketing software is built into the HubSpot Marketing Hub, and it allows you to set up your ABM strategy from start to finish. Define your target accounts, target specific companies with personalized messages, track the progress and measure the ROI of your marketing efforts, all in one place.

Pricing:

• Professional Plan: Starts at $800 / month
• Enterprise Plan: Starts at $3600 / month

Top-rated features:

• Customizable Dashboards: Create custom dashboards to track anything and everything that's important to you.
• Personalization: Send targeted, personalized content to specific stakeholders within your target account.
• Account-Based Collaboration: Everyone on your team can come and work together on your account-based marketing efforts.

62. HockeyStack

HockeyStack combines all your marketing, revenue, and product data into one platform to help you understand the drivers behind high-quality leads and product engagement. With this knowledge in hand, you can fine-tune your account-based marketing strategy for maximum impact.

Pricing:

• Starts from $599 / month for 10k tracked users per month and 10 seats 

For more users and seats, contact for a quote

Top-rated features:

• Attribution: See which channels and touchpoints are most effective in driving leads and customers to your product.
• Unified Tracking: Bring all your marketing, sales and product data into one platform for a complete picture
• Surveys: Gather feedback from your customers and account stakeholders to really understand their needs.

63. LeanData

LeanData platform provides a simple and efficient way for businesses of all sizes to coordinate their plays, people, and processes needed in order to transform buyer signals into buying decisions. With LeanData, revenue teams operate with precision providing compelling user experiences that fuels growth for your business!

Pricing:

• Standard - $39 per user license / monthly
• Advanced - $49 per user license / monthly
• Premium - $59 USD per user license / monthly
• Enterprise - Custom

Top-rated features:

• Cross-Org Visibility: Get a complete view of all the account activity going on across your entire organization.
• Lead to Account Matching: Automatically match leads to the right account so you can focus your efforts where they'll have the most impact.
• Lead to Account Routing: Automatically route leads and opportunities to the right people on your team so you can close more deals, faster.

64. Lane Four Highroad

Lane Four Highroad is an operational engine that empowers users to automate their decisions and action by surfacing the data and context they need.  As a result, companies using Lane Four Highroad can focus on revenue-generating activities at scale while everything else is running like a well-oiled machine.

Pricing:

• Not publicly available, contact for a quote

Top-rated features:

• Revenue operations: Automate and standardize your processes so you can focus on the things that matter most.
• Data-driven decision making: Get the data and context you need to make informed decisions that drive growth.
• Scalability: Easily scale your operations as you grow, without sacrificing quality or customer service.

65. Leadfeeder

Leadfeeder is a lead identification tool that shows you which companies visit your website, how they found you, their behavior on your site, and their level of intent. It gives you company-level data about businesses demonstrating interest in your product.

Pricing:

• Lite Plan: Free
• Premium Plan: $79 / month

Top-rated features:  

• Lead Identification: Turn anonymous website visitors into leads by identifying the companies that visit your site.
• Monitoring: Import your existing target account list and get notified when they visit your site.
• Enhanced Ad Campaigns: Create custom ad campaigns specifically targeting high-intent accounts

66. Anteriad Analytics + Intelligence

Anteriad is a full-funnel B2B marketing solutions provider. It offers analytics, actionable insights, and a B2B marketing database that powers your solution with depth and scale. One of its features is Anteriad Analytics and Intelligence, a full suite of strategy consulting, predictive marketing analytics, and marketing measurement to support all aspects of data-driven demand generation and customer engagement. 

Pricing:

• Not publicly available, contact for a quote. 

Top-rated features:  

• Enables multi-touch attribution modeling to track how specific marketing tactics influence your customer journey.
• Provides detailed contacts with titles, functions, purchase activity, and social validation.
• 76M businesses (US/ international), 70B monthly signals (US), 300M digital contacts (US).

67. Enhancio Analytics

Enhancio also allows you to Measure Performance. It automates standardizing, normalizing, cleansing, and qualifying of leads so you can deliver more accurate leads directly into your CRM faster. Manage outbound marketing as well as vendors better throughout the entire Demand Marketing workflow, and watch your sales pipeline rapidly expand. This tool gives you complete visibility into what's happening to keep campaigns on track and well-targeted and eliminates the struggle with measuring specific campaign elements and relying too much on cookies. 

Pricing:

• Not publicly available, contact for a quote. 

Top-rated features:  

• Stack Rank Publishers- compare publishers and rank them by the quality of leads, fulfillment rate, and performance.
• Analyze the Gap- know where you stand with respect to campaign performance at any time.
• Schedule reports and have them arrive in your inbox on scheduled days. 
• Integrates with Marketo, Eloqua, HubSpot, Salesforce, and Pardot.

68. Paperflite

Paperflite is a mobile-first sales enablement platform. It brings collective intelligence to help marketers know what sections customers engage with the most. It also tracks your recent conversations' status and knows whom to contact at the right time.

With Paperflite, you can track your content across its entire journey, get a deeper insight into what works best when and know how your prospects engage with your content on multiple channels, so you can instantly engage with hot leads and nurture cold ones. 

Pricing:

• Starts from $50 per month per user.

Top-rated features:  

• Tracks every target account that interacts with your content within the platform. Allows you to know exactly how popular a specific content has been across the organization from views, downloads, completion percentage to average time spent.
• Multi-recipient tracking technology, you’ll know exactly which of your prospects engaged the most and who the least so you can prioritize your follow-ups accordingly.
• Ties insights together from your entire content journey so you can view all the content shared with your prospects and how they engaged with it, no matter what the source is from - marketing campaigns through one-one sales emails.

69. Dreamdata Digital Analytics

Dreamdata is a B2B revenue attribution platform for small to midsize B2B companies. It pulls together and cleans existing, siloed, commercial data sources before joining them with behavioral data to give a holistic reflection of the actual B2B customer journey and transform it into easy-to-digest, actionable analysis. Its Digital Analytics tracks and measures site engagement at the account level and connects data from across all your ad networks under one roof.

Pricing:

• Starts from $999.00 per month.

Top-rated features:  

• Tracks and measures site engagement at the account level and connects data from across all your ad networks under one roof.
• Allows analyzing paid spend across Google, Facebook, LinkedIn, Capterra, and G2. You can isolate individual campaigns or compare spend between ad channels.
• Uses a combination of form submit tracking, reverse IP lookup, and behavior tracking.
• Tracks site engagement in real-time, so you can see the immediate impact of your efforts. - Fits small to mid-size B2B companies.

70. Folloze

Folloze is a platform that helps anyone to create rich, relevant, data-driven ABM and demand-gen campaigns. Its analytics feature aggregates engagement activities by account and contact across all touchpoints. Sales and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions. 

Pricing:

• Not publicly available, contact for a quote. 

Top-rated features:  

• Enables you to capture engagement behavior insights in real time, and apply them at the individual and account levels to confidently plan the best, most impactful next steps.
• Allows you to discover what draws the highest engagement and prepare sales teams to sell better spending time on only the most interested leads.
• Integrates with 6sense, Bombora, Eloqua, Marketo and more.

71. Influ2

Influ2 is a person-based marketing platform. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. With Influ2, every user’s engagement is identified. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that increase leads. It includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. 

Pricing:

• Not publicly available, request a Demo for pricing information.

Top-rated features:  

• Uncovers the names, companies, and behavioral scoring of all the people who engaged with the marketing campaign. The person-based approach enhances the marketing communication through the buyer’s entire journey.
• Compatible with Salesforce, HubSpot, Marketo, Creatio, Outreach, ActiveCampaign, and many other CRM and marketing automation platforms
• Sends automatic notifications based on set ad engagement thresholds and creates events for leads, contacts, and accounts.

72. Path Analytics

PathFactory, founded in 2012, aims to deliver the on-demand experience for B2B by enabling buyers with the most relevant information at every step of their unique journey and allowing them to binge-consume content, removing friction and making the buying process more efficient. By tracking each buyer, its tool Path Analytics gives you access to content consumption data on the level of the visitor, account, and real-time content recommendations and dramatically expedites the buying process. 

Pricing:

• Not publicly available, request a Demo for pricing information.

Top-rated features:  

• Measure campaign, channel, audience (Account and Visitor), and content performance, and integrate the data with your BI, CRM, MAP or other sources for full 360-degree attribution.
• Includes 6sense Account Identification at no additional charge, so you can gain account- and individual-level details about your buyers.
• Integrates with Salesforce, Marketo, Oracle, Hubspot, Youtube, Vimeo, WordPress, Google Analytics, 6sense, Demandbase and more

73. Infer

Acquired by ESW Capital under IgniteTech, Infer’s cloud-based application helps B2B companies to win more customers. Inspired by the simplicity of the consumer web, Infer seamlessly integrates with your existing systems so you can get a view of predictive lead scoring to leverage the power of predictive analytics and hands-on data science. It applies machine learning and customized algorithms to build buyer profiles, analyze sales efforts, and surface opportunities to grow your business. 

Pricing:

• Not publicly available, request a Demo for pricing information.

Top-rated features:  

• Predictive lead scoring platform leverages predictive analytics to help you determine who your ideal buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert.
• Account scoring - scores are displayed in your CRM and tell your salespeople exactly which leads to call, which to nurture more, and which to drop.
• Pre-built integrations to Salesforce, Eloqua, and Marketo.

74. Traction Complete Hierarchies

Traction Complete develops software that enhances the native functionality of Salesforce with a complete suite of solutions for effortless account hierarchies and seamless lead management. One of its products, Complete Hierarchies, makes it easy for marketers to automatically build, visualize, and customize their account hierarchies in Salesforce with no code required.

Pricing:

• Not publicly available, request a Demo for pricing information.

Top-rated features:  

• Increases conversion rates with flexible lead assignment solutions. Assign any object, round-robin any record, and create any custom flow to get your data where it needs to go, every time and on time.
• Allows to visualize your largest customers - connected, automated account hierarchies that will seriously shift your business to the next level.
• Integrates with Salesforce, with a complete suite of solutions for account hierarchies and simplified lead management.

75. CaliberMind

CaliberMind is purpose-built for B2B, cleans your data as you go, and flexes to your company’s unique data landscape. Its platform organizes and makes sense of your data, making your insights more precise and your outcomes better. It has attribution, engagement scoring, funnel analytics, and the ability to spot issues and trends before anyone else can.

Pricing:

• Not publicly available, request a Demo for pricing information.

Top-rated features:  

• Built-in data warehouse that is purpose-built for B2B: connects all of your data, organizes it, and then puts brand interactions on a timeline.
• Includes data cleansing and scrubbing as part of the solution.
• Offers over 150 integrations like AdRoll, Google Ad Manager, Hubspot, LinkedIn, Marketo, Pardot, Segment and more

76. Engage Bay

EngageBay is a simple, all-in-one marketing, sales, and support CRM software. It helps companies acquire, engage, and nurture web visitors, convert them to customers, and grow their business. It offers end-to-end ABM solutions, including inbound marketing, marketing automation, prospect management, personalized campaigns, customer engagement tools, and account-based marketing.

Pricing:

• Starts at $8.99 per user per month.

Top-rated features:  

• Allows grouping customers based on various filters, including age, gender, demographics, likes, dislikes, and custom fields.
• Creates time-specific customer segments, or buckets, to send email campaigns at the right time. EngageBay's multi-layered filters can help you segment your prospects on a deeper level.
• Segments customers based on their behavior - their interactions with your applications, emails, websites, or shopping platforms. Segment your audiences when they unsubscribe or suspend your emails so that you can change tactics and cater to them in a better way.
• Various Address filters, including zip codes, cities, states, or countries to promote localized content, promotions, and events. You can also create customized geographical segments based on your business's needs.
• Live insights and metrics on your customers - information as it is happening right now. Use updated data to promote content based on your customer's newest location, most recent purchase, clicked links, opened mails, and much more.

77. AdDaptive Account Based Insights

Another feature of AdDaptive is its Account-Based Insights.  It allows marketers to elevate campaigns, internal communication, client experience, and funnel movement by using analytics that tell a more holistic story about your target accounts’ experience thus far and what you can do next to keep them engaged.

Pricing:

• Not publicly available, contact for a quote. 

Top-rated features:  

• Helps understand your key accounts’ journeys, following their preferences, actions, and interactions with your brand in real time.
• Enables sales team with information about which accounts saw your ads, engaged with your ads, explored your website’s content, and more to tailor prospect outreach toward each phase of the funnel.
• Helps unlock brand lift data depicting the increase in site traffic after an account saw your ads, proving ROAS and the effectiveness of your campaigns. Then, you can share this information with your sales and marketing teams to inspire personalized communication based on audience behavior.

78. Seismic

Seismic helps organizations engage customers, enable teams, and ignite revenue growth. It has a unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. With Seismic's analytics suite, LiveInsights, marketers can make smart improvements to ensure their content impacts the bottom line.

Pricing:

• Not publicly available, contact for a quote. 

Top-rated features:  

• Makes it easier to measure at the account level which content is working hardest, keep everyone on brand, and ensure that salespeople use the content and insights marketing provides.
• Drives revenue-generating actions by merging content performance insights with CRM data.
• Integrates with Microsoft, Google, Hubspot, Salesforce and more
• Helps accelerate deals with customizable, role-based dashboards and granular buyer insights. 

Direct Marketing Tools

The internet is a great place to build connections, but it’s not enough. To stand out from the competition and create a 360-degree strategy, you need to focus on offline experiences as well. These Direct Marketing Tools will help you do just that!

79. Reachdesk

Reachdesk is a platform that helps companies of all sizes reach their customers in new ways, globally. It enables marketers to send personalized gifts and direct mail to their target accounts, at scale. 

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:   

• Global Support: Reachdesk offers global support so you can reach your target accounts no matter where they are.
• Personalization: Send personalized gifts and direct mail that will stand out from the competition.
• Insights: Know exactly how gifting impacts revenue with detailed reports and analytics.

80. Sendoso

Sendoso is a Sending Platform that helps companies send, track, and manage direct mail, swag, and other physical and digital gifts.

Pricing: 

• Not publicly available, request a Demo for pricing information.

Top-rated features:   

• Send at Scale: Send gifts to as many people as you want, without having to worry about the logistics.
• Automation: Automate your gifting process so you can focus on other things.
• Reporting: Get detailed reports and analytics on your gifting campaigns.

81. Postal

Postal is a direct mail platform that uses machine learning to automate and improve the production, distribution, and reporting of personalized physical assets like direct mail, branded swag, gifts, and more. 

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• A/B Testing: Test different mailers to see what works best.
• Automation: Automate your asset production, distribution, and reporting.
• Mailer Design: Design beautiful mailers that get results.

82. Alyce

Alyce is an AI-powered platform that works as a door opener to continue to develop genuine sales relationships. The platform redefines direct mail, swag, and gifts with its scalable, sustainable, hyper-personalized approach to account-based marketing. It uses personal social data to tell you the perfect gift to give and handles orders, shipping, and reporting. Alyce builds real, personal relationships and recommends gifts to send prospects based on their interests.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Personal gifting platform that allows you to transform bland one-to-many touchpoints into one-to-one moments.
• Engage the person behind the persona with the AI-augmented technology to deliver a gifting experience that drives results.
• App integrations deliver relevant gift experiences at scale. Send the right business gift instantly from your favorite marketing and sales software. Automate outreach without being impersonal.

83. PFL Direct Mail Platform

PFL specializes in creating data-driven direct mail that delivers authentic moments and amplifies growth for organizations. Its one-stop-shop approach simplifies the execution process, managing everything from strategy and production to delivery and measurement. PFL Direct Mail Platform uses digital tactics paired with memorable direct mail touches, from postcards and letters to 3-D mailers with logo items, to increase engagement and drive results. It uses your data to personalize campaigns at any scale to ensure your customers receive relevant and personalized messages. 

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Delivers authentic human experiences by orchestrating direct mail. 
• Hybrid Experience Platform integrates with your current systems and listens for intent signals, or behavioral data, to influence the timing and content for your direct mail.
• Works with CRMs and the systems already in place used to engage prospects and customers. 
• Orchestrated – automate the sending of personalized, timely direct mail experiences.

84. Printfection

Acquired by Custom INK, Printfection helps companies manage their promotional products and swag marketing through a centralized platform to handle printing, inventory, and merchandise fulfillment. It seamlessly manages your swag inventory online through your existing tech stack.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Integrates with HubSpot, Salesforce, Gusto, and more.
• Can send any leftover swag right back to Printfection's fulfillment center - stores your swags if not yet been shipped.
• Uses a platform to view all of your inventory in real-time. When you want to send swag to employees, prospects, customers, partners, or to an event, it’s just a few clicks and we ship and fulfill all the orders for you.

85. SnackMagic | SwagMagic

SnackMagic & SwagMagic are powered by Stadium - a global gifting platform, catering to WFH employees, international teams, client gifts, hybrid events, event attendees, and a slew of other times when you want to give the perfect gift. It uses user-friendly interfaces for sending and tracking orders for recipients. Recipients can add any products they'd like to their gift, depending on their dietary restrictions or preferences and based on a budget set by the gift giver. Get access to your own treats dashboard to track who's redeemed your gift (and who hasn't). You can add recipients, approve recipients and view reports on your treat activity.

Pricing: 

• Starts at $25 per recipient.

Top-rated features:

• Works with local partners in each country to fulfill overseas orders.
• User-friendly interfaces for sending and tracking orders for 1 or 1000 recipients (or more).
• Options for digital customization throughout the ordering process, video invite, donation option, custom notes, and sealing each box with a branded sticker

Lead Generation Tools

Lead generation is a vital process in the marketing and sales journey. It aims to guide potential clients into the sales funnel and through the sales pipeline until they are decided to purchase. We have enlisted some tools to help you save time and effort by automatically generating more leads and routing them to the proper teams. Whether you are a start-up or an enterprise, these tools can definitely help you increase brand awareness, attract more qualified leads, and close more sales deals! 

86. ZoomInfo Chat

ZoomInfo Chat is a data-powered chat tool that’s tech-stack friendly, easy to use, and developed to accelerate the sales pipeline. It lets you get instant alerts when ideal leads or existing customers are on your website. It also helps you steer the conversation based on their preferences, leverage intent signals and company news to drive conversations, and attributes like annual revenue, company size, and location to route leads.

Pricing: 

• Not publicly available, contact for a quote.

Top-rated features:

• Automated meeting and demo scheduler speed up the sales cycles allowing you or your chatbot to engage prospects—on the fly.
• Gives a human-led buying experience, from offline to online channels, including the website.
• Users can prioritize sales teams’ website visitor notifications for ideal prospects, and leverage bots as the backup to set meetings while they’re busy, or out-of-office.
• Insent.ai allows the user to double down on marketing efforts there. 
• Capture low-hanging fruit by talking to the buyers from dream accounts while they are on your website.
• Conversations with side-by-side views into engagement data from an enterprise CRM and Marketing Automation Platform.

87. Vainu Lead Management

Vainu Lead Management helps build comprehensive lead profiles that allow you to effectively sort, disqualify, prioritize, and forward leads so you only supply your sales teams with high-quality opportunities. It also allows you to link leads to companies in its database using the lead's email address, giving you access to a wide range of valuable company attributes, so you know all about your leads and can qualify them effectively.

Pricing: 

• Pricing starts at $4,500 per year for five users.

Top-rated features:

• Comprises over 65M+ company profiles enriched with firmographics, technographics, trigger events, and proprietary data points.
• Enables users to push and pull dynamic info from and to an existing CRM.
• Helps prospects timely leads from open data to find out everything there is to know about prospects.
• Refine your lead scoring models and more accurately assess the quality of your leads, so you can prioritize accordingly and focus on the leads with the most potential.
• Integrates with Salesforce, Hubspot, Pipedrive, Zapier and more.

88. Datanyze

Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial, and mobile numbers directly from LinkedIn profiles without leaving your browser. Its Google Chrome extension, smooth interface, and comprehensive dashboard highlight a user experience that’s always looking forward, helping you quickly find and connect with your next customer and skate circles around the competition. 

Pricing: 

• $49.00 per month.

Top-rated features:

• Tap into featured icebreakers related to what’s happening in a prospect’s world— curated from personal social media feeds, local news publications, and more. Datanyze helps you start meaningful conversations that lead to sales.
• Tag contacts and companies to automatically create segmented lists all available to export, anytime, with a click of a button.
• Search and connect with prospects, at scale. When you click to see all employees for a company on LinkedIn, Datanyze provides all of their contact information directly on the page.
• With admin capabilities, managers can pool credit allotment between users and add credits to their accounts at any time.

89. Oracle Fusion Marketing

Oracle Fusion Marketing automates lead generation and qualification from campaigns that span traditional marketing and advertising channels. Using artificial intelligence (AI), Fusion Marketing automatically scores leads at the account level, predicts when buyers are ready to talk to a salesperson, and generates qualified sales opportunities in any CRM system.

Pricing: 

• Starts at $55 per month.

Top-rated features:

• Automates lead generation and qualification from campaigns that span traditional marketing and advertising channels.
• Automatically generate a highly targeted audience profile for your integrated online advertising campaign to target people who are potentially relevant, but unknown to your contact database.
• Aggregates the interest shown by individual contacts within the same account to create an account-level score that more accurately reflects the quality of the opportunity.

90. DemandScience Intelligence

DemandScience Intelligence provides global B2B data and lead generation solutions. Its intelligent, compliant, and actionable data enables brands to reach their ideal customers within their target accounts at the right time. It enables marketers to get company and contact-level insight and prospecting data to reach a campaign audience, build pipeline, and increase revenue.

Pricing: 

• Grow plan: $24/month (paid annually)
• Brand plan: $40/month (paid annually)

Top-rated features:

• Lead Builder Integration to CRM
• Marketing Automation Data Cleaning
• Enrichment Data Segmentation
• Filtering Search - combine company insights and actionable prospect data so you can easily build the perfect campaign audience.
• 70+ million verified contacts to find your ideal customers.

91. LeadPages

Leadpages is a no-code website and landing page builder designed to help small businesses get online quickly and easily. It is equipped with a complete conversion toolkit, and the platform simplifies the lead generation process so you can scale and grow your online business. It also connects to your other software, so the leads drawn in are funneled into your CRM. 

Pricing: 

• Starts at $37/mo for Standard, which is suitable if you have only one website.

Top-rated features:

• Leadmeter senses every change you make and suggests how you can improve your page’s layout, call-to-action, copywriting, and opt-in forms. By eliminating the guesswork and helping you get the most of every campaign you launch, we’re working to boost your conversion rate before your page ever leaves the kitchen.
• Optimize every aspect of your marketing campaigns with the help of an easy-to-read analytics dashboard, a/b split tests, and real-time conversion tips you won’t find anywhere else.
• Integrate your favorite online marketing apps to automatically add leads to email lists and trigger follow-up workflows- Zapier, Salesforce, Mailchimp and more

92. Owler Max

Owler Max's exclusive company and industry insights help you find competitors, leads, and up-to-date news to optimize your prospecting and sales results. The service provides precision and filters out non-business content. It makes it easy to research a company or track key companies quickly.

Pricing: 

• Price starts at $35 per month (billed annually).

Top-rated features:

• Integrate with workflow tools including Salesforce, Hubspot, Slack, Microsoft Teams, and the Google Chrome Extension.
• Push customized insights directly to your CRM and email. Set sales triggers and automate tasks for customer engagement
• Newsfeed filters let you create custom, real-time notifications for key company events including new funding, leadership changes, acquisitions, product announcements, IPOs, sponsorships, and more.
• 5 million+ private and public companies to discover new leads that fit your ideal customer profile. -
• Gives you unlimited searches and powerful filter parameters including private/public status, location, sector, CEO details, and employee count.

93. AeroLeads

AeroLeads is a web-based prospect generation software that not only finds relevant prospects but also finds contact details it. All the data can be saved in your account, exported as well as transferred to other sites. It has prospecting and sales intelligence software that works with sites like LinkedIn, Crunchbase, and AngelList, and the option to upload your own lists. 

Pricing: 

• Start at $49 per month for up to 2,000 credits.

Top-rated features:

• 650M+ prospects using filters of your choice. All emails are validated in real-time.
• Convert your LinkedIn prospects into leads using its chrome extension
• Fully Automated Options- with features like our Pro plugin and Add All from Search, you can gather 1000s of emails.
• Direct integrations with CRMs such as SalesForce, Hubspot, Pipedrive, Zoho, FreshSales, MailChimp etc.

94. Uberflip

Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations for every campaign, audience, and customer journey stage. Uberflip’s lead capture features allow you to convert traffic into revenue for your business and to quickly tag content, allowing your demand marketers to access and use the content they need to build a pipeline for your business.

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• AI recommendations and dynamic personalization to encourage visitors to engage with more of your content.
• Include a form directly within a stream or embedded alongside content, allowing you to capitalize on engaged visitors to capture lead information. These non-invasive form CTAs give buyers the choice of when to submit their information, building trust and providing a positive content experience.
• Integrates with leading marketing automation platforms, including Marketo, Hubspot, Salesforce Pardot and Eloqua, to easily pass along lead capture information directly into your MAP systems.

95. Engage Bay Lead Scoring

EngageBay's Lead Scoring system identifies your most qualified leads. You can customize and automate how you want the software to add and subtract scores for your leads based on their actions. 

Pricing: 

• Not publicly available, contact for a quote. 

Top-rated features:

• Identifies your most qualified leads, lets you track engagement and know who to follow up with.
• Predicts the future behavior of your leads and directs you to your future prospects.
• Integrates with LinkedIn, Zapier, Twilio, and more

96. ActiveDEMAND

ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers.It lets you engage and track prospects using the integrated, comprehensive call tracking module, built-in email templates, landing pages, and social media. Convert leads and opportunities into customers using automated marketing to manage nurture campaigns, auto-replies, and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions, and more.

Pricing: 

• Price starts at $69 per month.

Top-rated features:

• Full sales and marketing funnel tracking and lead scoring ensures sales teams are only spending time on qualified leads - built-in ActiveDEMAND lead scoring enables you to define what constitutes a lead.
• Seamless sales and marketing alignment with Salesforce, Pipedrive, Zoho and other major CRM.
• Prospect engagement is tracked and scored across all channels: email, web visits, social media and more.
• Route qualified leads for your sales team to claim based on product line, geographic area or any custom logic you need
• Native CRM integration for your sales team to have access to prospect insights, drip campaigns and more from within the CRM interface.

97. Personyze Targeting Tool

The first component of Personyze is the dynamic targeting tool, which allows you to define your visitor segmentation and use the magic of Personyze to show them any content you can imagine, ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable that is technologically available, including behaviors on the site, referral source, landing page, integrated CRM data, known interests, and more. 

Pricing: 

• Pricing starts at $250 per month.

Top-rated features:

• Test within targeted groups of visitors based on a comprehensive visitor profile, including CRM data, cart value, referral, pages visited, weather, geo-targeting.
• Show personalized content, promotions, messaging, and emails based on account data utilizing reverse IP technology and CRM integration.
• Expand your targeting capabilities to any data variables you might have, such as the visitor’s role in their company, industry, account type, budget, or anything you have.
• Integration with CRM and CDP providers like HubSpot, Zoho, Segment, allow you utilize any custom data point you can imagine for behavioral targeting, including industry, company name, position in funnel, account type, etc.
• Integration with third-party ABM data providers Leadfeeder, Albacross and Clearbit allow you to gain access to valuable B2B data for targeting based on IP intelligence, such as the visitor’s company association, industry, revenue, company name, etc.

98. TechTarget Lead Generation

One of its products, Lead Generation, provides you with a permissioned audience who have opted-in and consented to be contacted. It also uses intent to convert because they’ve proactively downloaded your content without irrelevant incentives.

Pricing: 

• Starts at $1500 per month

Top-rated features:

• AI-driven email-  Its recommendation engine promotes relevant content to prospects based on their interests and recent activity.
• Re-engagement advertising Embedded content ads promote additional resources precisely when a prospect is most engaged.
• Strategic consulting- Its market experts work with you to identify content gaps, construct promotional plans and benchmark results.
• 1M+ leads delivered every year

99. Overloop

Based in Belgium and was founded in 2015, Overloop is a multi-channel outbound platform that starts more conversations and closes more deals. It also offers professional services designed to support you throughout your growth journey and ensure you get the most out of every step.

Pricing: 

• Starts at $99 per month for 1 seat.

Top-rated features:

• -Email Finder- Its algorithm will find missing email addresses and automatically enrich your contacts.
• Chrome Extension- Google Chrome extension to create contacts from anywhere online.
• Import from LinkedIn- Create contacts directly from any LinkedIn profile or from a LinkedIn search. Works with Sales Navigator or LinkedIn Basic.
• CSV Import- Import contacts from a CSV or a spreadsheet, and migrate from another CRM like Salesforce, HubSpot, Pipedrive, and more.
• Custom Fields- Allows you to personalize Overloop with custom fields.
• Contacts Management- Organize your contacts in lists with mart segments.

5 Additional Factors To Look At When Choosing Your ABM Tech Stack

Looking at the feature list is not enough when it comes to a serious investment like an ABM tool. Account-based approach should be adopted by all revenue generating departments, including business development, sales, and marketing - otherwise the impact will be minimal at best. Here are five factors to take into account before choosing an ABM platform. G2, Capterra, Trustpilot and other review websites will help you get the whole picture. 

1. Additional costs and minimum commitment period. Many ABM platforms require a long commitment period of at least 12 or even 24 months, or offer vital features like CRM integrations or reporting options at an extra cost. Paid onboarding is another option that's becoming popular for SaaS. Make sure it's not a surprise for you when you're about to sign a contract.

2. Integrations. Does the platform integrate with your CRM, MAS and advertising platforms you use? What kind of data is it able to pull and push?

3. Support. What are the support options for your plan? How is the platform's support evaluated by G2 or Capterra users? If the support on Twitter or other public channels, take time to read their responses - are you happy with their quality?

4. Ease of use and time to launch. Complex ABM platforms can take up to 6 months to integrate and launch. Ask yourself: do you need a huge, enterprise-level platform or an agile tool with essential functionalities to get started quickly?

5. Privacy compliance. This is especially relevant in the ABM space, as dealing with contact-level data provided by some platforms can be in the "grey zone" for many companies, especially those working with the EU markets. Make sure to consult with your legal team before you commit to a solution.