Product Updates
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      Q1 2025 Product Updates

      Discover our latest product releases and updates in this release note.

      Analytics

      LinkedIn Ads & Sales Engagements in Account Analytics

      We now show LinkedIn Ad Clicks and CRM sales touchpoints (emails, meetings, opportunity creation) in Account Analytics. Along with N.Rich ABM ads and website engagements, this provides you with a true multi-channel account-based engagement timeline.

      With LinkedIn ad clicks and CRM sales engagements now in Account Analytics, sales and marketing teams can:

      • Identify high-value accounts faster by combining sales and marketing intent signals.
      • Track account engagement across channels in a unified timeline.
      • Prioritize sales-ready accounts based on multi-touch engagement data.
      N.Rich Account Analytics - LinkedIn Ads and Sales Engagements

      Read our Press Release here.

      Sales Velocity Dashboard

      We create a dashboard to help you understand how ABM campaigns influence key sales metrics. The Sales Velocity Dashboard connects account engagement data to pipeline outcomes, measuring how quickly opportunities are created and closed with and without ABM influence.

      The dashboard can help you:

      • Use one key metric (Sales Velocity) to measure ABM success: Faster sales velocity = More revenue in less time
      • Win more ABM budget by demonstrating tangible ABM Impact to sales and leadership
      • See how ABM impacts key pipeline metrics like sales velocity, average deal size, win rate, and sales cycle duration across ABM-influenced segments.

      Sales Velocity Dashboard IntroLearn more in our Sales Velocity Dashboard Knowledge Base Article.


      Intent Reports

      New Buyer Journey Intent Report Type

      Discover, classify and segment accounts effortlessly through smarter intent, better insights, and automation with our new Intent Report type. Buyer Journey Intent Reports remove the need to guess account stages. They automatically classify accounts into buying stages based on real engagement behavior across ads, website, and CRM. The new report type is also supported by ABM Progression Analytics and enables easy segmentation of accounts into the different stages (Cold, In Market, Engaged, and Hot).

      You can now: 

      • More easily discover in-market accounts.
      • Track and act on journey-stage-specific segments.
      • Easily segment and launch workflows/nurture programs based on actual buyer readiness.
      • Replace multiple intent reports covering different buying stages with one dynamic report that automatically classifies accounts based on real engagement data.

      Buyer Journey Intent Reports - IR Type Page

      Learn more about Buyer Journey Intent Reports here.

      As 03 April 2025, you won't be able to create legacy Intent Reports. You will still be able to access all of your existing intent reports but won't be able to create intent reports for Net new demand, Engaged demand, Hot demand or Custom types. We believe that Buyer Journey Intent Reports cover all use cases and simply the account discovery and prioritization process.

       


      Audience Management

      Journey Stage-Based Segmentation with ABM Progression Analytics

      We rolled out the ABM Progression Analytics Dashboard last year to help you measure and optimize ABM impact. This feature segments accounts into stages like Cold, In Market, Engaged, and Hot based on behavior and intent.

      We now support creating stage-based segments directly from your ABM Progression Dashboard, making it a lot easier to:

      • Create dynamic segments (through Workflows) for each buying stage (Cold, In Market, Engaged, and Hots).
      • Create hyper-personalized campaign targeting by aligning ads and content to account readiness/buying stage.

      ABM Progression Analytics - Segmentation ButtonRead more in our documentation here.


      Integrations

      LinkedIn Integration 3.0

      Our updated LinkedIn integration can now fetch and associate LinkedIn ad clicks for the accounts you are advertising to and push the ad click count to your HubSpot CRM in addition to the N.Rich Account Analytics dashboard. You can now use this metric to power any of your workflows. For example, you can use this to:

      • Give sales visibility into LinkedIn-engaged accounts.

      • Identify high-intent accounts based on ad activity.

      • Connect ad spend with real pipeline movement.

      • Create HubSpot reports and workflows based on LinkedIn Ad Clicks data (see below):

      LinkedIn Ad Clicks in CRM - HS Report Results

      If you integrated LinkedIn prior to March 6, 2025, re-authentication is required to enable this functionality.

      We plan to start using LinkedIn Ad Clicks in our account scoring model. Feel free to share use cases or feedback with our product team (product@n.rich)  and help us shape a scoring model that works for you.

       


      Other Product Improvements

      Intent Report Setup Wizard Update

      Creating Intent Reports is now easier and more intuitive. Among other things, you can now see more details about segments when including or excluding them from your intent report.

      Aurora AI Ad Generator: File Upload Support

      Aurora can now generate content from uploaded user documents (PDFs or DOCX files). This is in addition to initial training materials used and is valid for the current session only. Just upload your content, and let AI do the rest.

      Website Tag 3.0

      We have updated the codebase for our tag leading to improved performance and reliability. Leveraging the new tag, we’ve enhanced how N.Rich tracks time spent on your website to provide more precise engagement data, leading to better prioritization. The new tag will also support new capabilities that we will announce in the future.