The employee feedback platform is aiming to power its growth journey with account-based marketing and sales
Winningtemp, a leading Nordic employee feedback and engagement platform, has chosen the N.Rich platform to enable account-based marketing and sales as the next step in its growth journey.
As Winningtemp continues to scale, the company began exploring ways to add new channels to its outbound marketing efforts while maintaining a laser-sharp focus on its ideal customer profile (ICP), rather than relying on a “spray and pray” approach.
“N.Rich enables us to truly work in an account-based way - reaching our target group through more channels, more efficiently, and giving us the data we need to meet our growth trajectory,” says Ylva Eriksson, CMO at Winningtemp.
With N.Rich, Winningtemp can identify and influence accounts that are actively in-market, strengthening existing sales and marketing activities with actionable account-level insights.
“After just three months, N.Rich has already enabled us to identify and influence accounts that are in-market - amplifying the work we are already doing and ensuring our team gets the right information at the right time. We’ve connected N.Rich to HubSpot and can now enjoy having all our data in one system,” Ylva adds.
The collaboration will also support Winningtemp’s growth beyond the Nordics, enabling the company to focus resources where they can make the greatest impact as it expands into new markets in EMEA.
Winningtemp is a leading nordic employee feedback and engagement platform headquartered in Stockholm. The platform helps organizations listen, analyze and act on employee feedback and strengthen engagement and productivity through real-time insights. Enabling leaders to make data-driven decisions and take AI-powered actions that strengthen workplace culture, performance, and business results.
N.Rich is an account-based go-to-market platform that helps B2B companies identify, engage, and convert their strategic accounts. By combining account-level data, ABM advertising, and native CRM integrations, N.Rich enables marketing, sales, and RevOps teams to work in a truly account-based way, driving more efficient growth across the entire revenue engine.