Lime Technologies AB, a leading Scandinavian SaaS company offering customer journey
solutions, has selected N.Rich as their account-based go-to-market (ABM) technology provider. With this collaboration, Lime will leverage N.Rich to deepen its engagement with high-value strategic accounts, drive pipeline from enterprise opportunities, and attribute revenue growth to marketing efforts in a transparent, measurable way.
With their flagship product Lime CRM, which recently expanded with a new AI offering, they provide a unified platform for sales, marketing and customer service teams. Combined with industry tailored solutions for Utility, Real Estate, Membership and Wholesale businesses, Lime CRM enables companies to manage their entire customer journey within one cohesive ecosystem. As part of their growth strategy, Lime is adopting N.Rich to better align their own sales and marketing teams and to deliver more targeted content to their prioritised industries. The objective is to build stronger brand presence within high value accounts and to create a more efficient workflow throughout the sales and marketing funnel.
"With N.Rich, we’re not just amplifying our reach, we’re transforming our visibility into key
accounts, gaining real-time insight into how they move through the funnel,” said Lina Andolf-Orup, CMO of Lime. “This partnership strengthens our ability to understand complex buyer journeys and proactively surface first-party intent, ultimately helping us close more.”
N.Rich’s attribution and analytics system will provide Lime with visibility across the entire buyer journey - from early engagement through marketing campaigns to sales conversations, opportunity creation, and eventual closed-won deals. The platform’s account-level insights will empower Lime’s marketing and GTM teams to optimize their outreach, demonstrate ROI, and make more confident, data-backed investment decisions.
As part of the partnership between N.Rich and Lime, a new integration between N.Rich and
Lime CRM will be developed. The initial focus is to ensure smooth and reliable data flow
between the ABM platform and the CRM, creating a seamless operational setup for Lime’s
sales and marketing team. The expectation is that this integration will also be made available to the broader marketing, giving customer who currently use the platforms separately a more unified and efficient ABM experience.
“We built N.Rich to help marketing teams drive real business value, not just vanity metrics like impressions and leads. Partnering with Lime - a company that’s deeply invested in long-term customer journeys - is a perfect alignment.” said Markus Stahlberg, CEO of N.Rich. “Together, we can bring transparency to how marketing and sales motions convert into revenue.”
About N.Rich
N.Rich is an account-based go-to-market platform that enables B2B teams to align their
marketing and sales strategy, drive engagement with target accounts, and connect marketing activity to business outcomes. By combining first-party intent signals, display advertising, and detailed account analytics, N.Rich helps revenue teams measure and attribute impact beyond traditional lead metrics.
About Lime Technologies
Lime Technologies is a Swedish SaaS company that offers CRM and customer journey
software tailored to business workflows and industry needs. With decades of experience, Lime supports customer-centric companies by combining technology and behavioral change to drive growth and improve customer experience. With offices in Sweden, Norway, Denmark, Finland, Netherlands and Germany, Lime Technologies is your local partner to improve your customer journeys. Their unique approach to manage everything in-house – from development to support – makes them stand out as a complete service provider on the European market.