What does N.Rich do?

N.Rich is an account-based marketing (ABM) platform built to help B2B marketing and sales teams align on strategic accounts, generate buyer intent at scale

N.Rich is an account-based marketing (ABM) platform built to help B2B marketing and sales teams align on strategic accounts, generate buyer intent at scale (not just passively wait for someone to find you), and prove business impact in metrics that your CEO and CRO actually care about.

Why use N.Rich?

In many B2B organizations, especially with long and complex sales cycles, marketing is struggling to tie the impact of their campaigns to actual revenue. Marketing and sales teams speak different languages and keep stumbling upon the same questions:

• How do we identify and reach the right accounts (not just broad audiences)?
• How do we capture early signals of buying intent without waiting for a form fill?
• How do we demonstrate which programs drive pipeline, increase win rate and deal size, shorten sales cycle length?

N.Rich addresses these challenges by shifting the focus from superficial marketing metrics (impressions, clicks) to meaningful account engagement and business outcomes. With N.Rich, you’ll be able to implement a coordinated and efficient Mixbound motion, bringing sales, SDR, and marketing teams together and helping them act as one revenue team.

What N.Rich does — major capabilities

Here’s a breakdown of our core features and how they support your ABM efforts:

1. Build and sync ICP (Ideal Customer Profile) account lists

You can create account lists that precisely match your target profile using firmographic and technographic data plus intent signals. Once built, lists can be synced automatically to your CRM and advertising platforms, ensuring marketing and sales are targeting the same companies.

2. Detect intent signals and engage accounts

N.Rich helps you identify which target accounts are showing consistent interest by tracking:

• First-party signals (website visits, ad content engagement)
• Third-party intent data (what topics accounts are researching)

Once you identify these signals, you engage these accounts via account-based advertising across display, video, and LinkedIn. Importantly, you pay only when meaningful engagement happens — not just impressions.

3. Account-based advertising at scale

Rather than broad broadcast ads, N.Rich lets you run highly targeted campaigns to named accounts (and cohorts) across multiple channels. This helps you reach the often hidden buying committee in up-market deals and go beyond typical social advertising reach.

4. Account-level analytics and revenue attribution

One of the biggest shifts N.Rich brings is visibility. You move from “did we run the campaign?” to “which accounts engaged, progressed, and converted?” The platform provides dashboards that show how marketing activities map to pipeline conversion, average deal size improvements, and shortened sales cycles — giving your C-suite the numbers they understand.

5. Alignment of marketing & sales (the Mixbound model)

N.Rich promotes a unified go-to-market (GTM) approach rather than separate inbound vs outbound silos. Marketing warms up and builds familiarity with target accounts; sales follows up with the right timing and insight. The result: higher conversion rates, shorter cycles, and larger deals.

How to get started with N.Rich

Here’s a quick overview of how to begin:

1. Define your ICP: Identify the account criteria (industry, company size, technographic, geography) you want to target.
   
   
2. Upload or build your account list and sync it with your CRM/marketing stack.
   
   
3. Configure tracking: Set up first-party data capture on your site, connect third-party signals (if applicable), and ensure you’re capturing intent.
   
   
4. Launch account-based campaigns: Use N.Rich to run display, video or LinkedIn ads targeting those accounts, budgeting for engagement rather than impressions.
   
   
5. Monitor and align: Use the dashboards to see which accounts are engaging, alert sales when accounts are “hot,” and measure progress of those accounts through pipeline stages.
   
   
6. Report impact: Show your leadership not just activity, but business metrics — e.g., “Account cohort A engaged with our ads, entered pipeline 30% faster, and closed at 20% larger ACV than non-engaged accounts”.
   
   
   

And here is our official Getting started guide with (a lot) more depth: The Getting Started Guide

Who is N.Rich for?

• Demand generation / ABM marketers aiming to break into up-market accounts
  
  
• CMOs who need to justify marketing investment in terms of revenue impact
  
  
• CEOs and CROs looking to improve their upmarket GTM results and build scalable, efficient and coordinated enterprise sales motion.
  
  

What outcomes can you expect?

• Reach the right accounts, not wasted impressions
• Capture early buying intent before and without form fills
• Improve pipeline conversion rates from target accounts
• Shorten the length of your sales cycle
• Increase the average value of deals coming from your ABM efforts
  
  

If your current ABM program feels disconnected from sales, lacks visibility into buyer behaviour, or struggles to demonstrate business impact — N.Rich offers a platform to change that. It moves you from “we ran the campaign” to “we reached target accounts, they engaged, and we drove business outcomes”.