Video ads

A deep dive into all things related to Video ads in N.Rich

Technical overview 

Native Video Ad is an interactive in-media ad format that uses the programmatic display advertising inventory for distribution. Video ads appear in various different sizes depending on the placement on which they appear, but the MPU (Mid-page Unit), or 300x250 is the most common format. An ideal aspect ratio for the video is the standard 16:9. The video is autoplay while visible and will not play if above or below the fold or if the browser tab is not active. The video will be muted by default and sounds can be turned by the viewer. The video can also be expanded to full screen. The video supports two CTA’s, one below the video and one once the video has finished playing, but this ad format should not be expected to create a lot of clicks. Engagement, or a video view is considered after 20 seconds of the video has been played. The ideal duration of the video is 1.5-3 minutes and relevancy of content for the B2B audience should be prioritised over production value.

Creating Video Ads

From the previously created campaign, click on '+ Create ad' and choose Video Ad: 

Once done, a you will reach a view that looks like this: 

At the very top, we have the option (via the pencil icon) to give our video ad a memorable name. Beyond this, on the left-hand side we can see options to modify the content of our Video ad, specifically: 

Upload our video, give it a headline, description and button URL - this link will be visible at all times bellow the video. 

Modifying the business-wide image and name is possible at an ad-level with Video ads. Modifying it here will not make changes to your business wide settings. 

The call to action toggle defines whether an additional call to action will be displayed bellow the video, and, whether the left-hand side will feature options to define the call to action headline, description and button text. 

When selecting a video to upload, we will se an a view indicating the progress of our upload: 


Once uploaded, a trash can icon within the video's top-right corner will give us an option to delete the uploaded video in order to upload a different one: 



Upon populating the Button URL, you will see the UTM string that will be added to your URL: 

As well as a potential warning: 

See here for details about this specific warning. 

On the right hand side, we have two preview sections that become available after populating the left-hand side and saving changes: 

One for the video itself:

and another for the optional call to action: 

Upon making changes to the content, the Refresh link will save your Video ad and update the preview.

Copy link gives yo an external-friendly URL that you can share with anyone to showcase the Video ad. 

Media preview will open a menu of multiple high-profile websites for you to pick and preview how your ad would look like in context of the website in question: 

To the very right, there is a dropdown of all dimensions in which your video ad can appear in: 

Aurora AI and Video Ads 

Aurora AI currently can not be used to enhance video ads - if you'd like to see this happen, let our Product support team know! 

Assets overview 

Text: 
Headline: 30 characters 
Description: 90 characters 

Video: 
.mp4
16:9 aspect ratio
Less than 500MB in size

Call to Action:
Headline: 23 characters 
Description: 90 characters
Button text: 23 characters 

Best practices

Value-Driven Content: Focus on delivering valuable insights, solving problems, or educating your audience. B2B buyers seek solutions and expertise.

Short and Engaging: Keep videos concise; attention spans are short. Get to the point quickly, and maintain a captivating narrative. Our recommendation is to produce videos with a duration ranging from 90 to 180 seconds.

Professional Production: Invest in good-quality production, including audio and visuals. High production values reflect positively on your brand.

Storytelling: Craft a narrative that resonates with your target audience. Stories create an emotional connection and aid information retention.

Hard-coded Subtitles: N.Rich video ads play on mute by default so having hard-coded subtitles will help the viewer understand what's being said in the video and capture their attention more easily.