.png?height=120&name=Primary%20Logo_3%20(1).png)
Configuring Google Tag Manager and iubenda for the N.Rich Tag Installation
Prerequisites: You use Google Tag Manager and the CookieBot Consent Management Platform
In this guide we will go through the steps needed to configure Google Tag Manager and iubenda in order to be able to install N.Rich Cookieless and Standard tags.
In case you have just set up Google Tag Manager, it is important to create a new trigger that will inform the tags you install (like N.Rich) whether or not a user visiting your site has given consent to cookies (and which kind of cookies did they consent to).
This article from iubenda does a good job at explaining how to go about setting this up.
Do you already have a trigger in Google Tag Manager tracking whether a visitor to your website has given marketing consent?
Then skip this guide entirely and return to the primary article.
Make sure to closely follow iubenda's article on how to install and set up their Tag template and during the configuration, ensure that the iubenda_gtm_consent_event is sent when ever your website visitors change their cookie consent preferences.
1. From the left-hand menu, choose Triggers and New on the right-hand side.
2. Give your trigger a name, for example, "Marketing Consent Granted" and click on the icon in the center to begin setting up your trigger - from the list that appears on the right, choose Custom Event
3. Set the Event Name to iubenda_gtm_consent_event keep "This trigger fires on" All Custom Events and finally, click Save
Well done!
Your Google Tag Manager is now configured to pass whether or not your users have granted consent to your website via iubenda - N.Rich can leverage this to determine when to load the Cookieless and Standard versions of our tag.
Return to the main article to complete the installation.