Salesforce Account Properties Creation Guide

This guide is specific to account properties creation for the SFDC integration. For complete instructions, please see our Salesforce Integration Guide.

Once the fields are mapped and the integration is complete, the information should start to push over into Salesforce.

It is recommended to group the fields as follows:

From the integration perspective, it is essential that each of the field names mentioned below are available as account properties in Salesforce. The tables below will list and define the fields and the type of data each one will send to SFDC.

Intent reports

Field name	Field label	Description	Salesforce Data Type
nrich_IntentReportName	Intent report name	Intent report name.	Text (255 chars)
nrich_CompositeIntentScore	Composite intent score	Composite account intent score (weighted third party and first party intent data based on intent report settings).	Number
nrich_FirstPartyIntentScore	First party account intent score	Raw first party intent score from the selected intent report.	Number
nrich_ThirdPartyIntentScore	Third party intent score	Raw third party intent score from the selected intent report.	Number
nrich_HighIntentTopicsNum	High intent topics	Number of topics with > 60 as the intent score.	Number
nrich_IntentTopicsList	All intent topics	Multiline text property that has all the topics separated by a newline. To ensure the data is synced and prevent truncated values, please use a “Long Text Area” field type.	Long Text Area
nrich_IntentLocation_1	Intent location 1	Top location for intent.	Text (255 chars)
nrich_IntentLocation_2	Intent location 2	2nd location for intent.	Text (255 chars)
nrich_IntentLocation_3	Intent location 3	3rd location for intent.	Text (255 chars)
nrich_IntentTopic_1	Intent topic 1	Highest scoring intent topic (available only if third party intent data is used in the report and available for the account).	Text (255 chars)
nrich_IntentTopic_2	Intent topic 2	Second highest scoring intent topic (available only if third party intent data is used in the report and available for the account).	Text (255 chars)
nrich_IntentTopic_3	Intent topic 3	Third highest scoring intent topic (available only if third party intent data is used in the report and available for the account).	Text (255 chars)
nrich_AnalyticsLink	N.Rich analytics link	Permanent link to the N.Rich account analytics page of the account.	Text (255 chars)

N.Rich ABM and website engagement

Field name	Field label	Description	Salesforce Data Type
nrich_LastEngagementDate	Last ABM engagement date	Last date with one or more ABM Engagements: video views, article readers or clicks.	Date
nrich_LastClickDate	Last ABM click date	Last N.Rich click (and visit) date. Clicks are recorded using the N.Rich tag on the website, so every click also means a visit.	Date
nrich_LastWebsiteVisitDate	Last website visit date	Last website visit date (any website visit, not just ABM).	Date
nrich_EngagedContacts	Contacts with ABM engagement	Number of ABM engaged unique cookies from the account. Aggregated to the time frame the user has selected.	Number
nrich_AllTimeEngagedContacts	All time engaged cookies disregarding the selected time range	Number of ABM engaged unique cookies from the account. Aggregated for all time.	Number
nrich_ClickedContacts	Contacts with ABM clicks	Number of clicked unique cookies from the account. Aggregated to the time frame the user has selected.	Number
nrich_VisitedContacts	Contacts with website visits	Number of visited unique cookies from the account from any channel. Aggregated to the time frame the user has selected.	Number
nrich_TotalClicks	Total clicks	Total ABM clicks. Aggregated to the time frame the user has selected.	Number
nrich_TotalVideoViews	Total video views	Total ABM video views. Aggregated to the time frame the user has selected.	Number
nrich_TotalArticleReaders	Total article readers	Total ABM article readers. Aggregated to the time frame the user has selected.	Number
nrich_TotalEngagements	Total ABM engagement	Total ABM engagements. Aggregated to the time frame the user has selected.	Number
nrich_AllTimeTotalEngagements	All time ABM engagement	Number of total ABM engagements. Aggregated for all time.	Number
nrich_TotalWebsiteVisits	Total website visits	Total website visits from any source. Aggregated to the time frame the user has selected.	Number
nrich_TopWebsiteEngagements	Top 5 website engagements	Multiline text property with top-5 urls based on the number of page views. To ensure the data is synced and prevent truncated values, please use a “Long Text Area” field type.	Long Text Area
nrich_TopAdEngagements	Top 5 ad engagements	Multiline text property with top-5 ads based on number of engagements. To ensure the data is synced and prevent truncated values, please use a “Long Text Area” field type.	Long Text Area
nrich_TopCampaignEngagements	Top 5 campaign engagements	Multiline text property with top-5 campaigns based on the number of engagements. To ensure the data is synced and prevent truncated values, please use a “Long Text Area” field type.	Long Text Area

ICP velocity metrics

Field name	Field label	Description	Salesforce Data Type
nrich_IcpSalesVelocityClass	ICP sales velocity	Sales velocity has 3 possible values: High, Medium or Low.	Text (255 chars)
nrich_IcpSalesVelocityScore	ICP sales velocity score	A number in the range of 0-100 representing sales velocity score.	Number

LinkedIn Campaigns engagement

Field name	Field label	Description	Salesforce Data Type
nrich_LinkedinClicksLast7Days	LinkedIn Clicks for last 7 days	Clicks from LinkedIn Campaigns. Aggregated to last 7 days time frame.	Number
nrich_LinkedinClicksLast30Days	LinkedIn Clicks for last 30 days	Clicks from LinkedIn Campaigns. Aggregated to last 30 days time frame.	Number
nrich_LinkedinClicksLast90Days	LinkedIn Clicks for last 90 days	Clicks from LinkedIn Campaigns. Aggregated to last 90 days time frame.	Number

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Salesforce Account Properties Creation Guide

To ensure a successful integration, please follow this guide when creating the account properties in SFDC.

Intent reports