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  2. Using Analytics dashboards

Opportunity Analytics

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Dashboard

Metric

Definition

Opportunity Analytics

 

 

Account

Account Name

 

Country

Account Country

 

Opportunity Name

Account Opportunity Name

 

Value

Opportunity Value

 

Status

Opportunity Status (Open / Won / Lost)

 

Created

Date opportunity was created

 

Stage

Current opportunity stage

 

Last updated

Opportunity stage last change date

 

Engaged Cookies

Total number of cookies engaged with opportunity until closed

 

Total touches

Total number of touchpoints (including Article readers, Video views, Clicks)

 

Pre-opportunity touches

Total number of touchpoints before or on the day of opportunity creation

 

Post-opportunity touches

Total number of touchpoints after the opportunity was created (until closed)

 

Campaigns

Total number of active campaigns where the account is being targeted

 

Segments

Total number of segments the account / opportunity is in