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ICP Management

Tap into the vast N.Rich database of accounts, filter based on 30+ datapoints and build segments based on your ideal customer profile

The ICP management feature offers you a new way of creating segments - leverage 15 AI enhanced filters in addition to 15 deterministic ones to discover new accounts fitting your ideal client profile. Once you are happy with your findings, push them into a new account segment that can be plugged into your campaigns, intent reports and workflows. 

To access the feature, navigate to ICP > ICP Management
(or click here) 
🇪🇺 https://app.nrich.ai/icp/management
🇺🇸 https://us.nrich.ai/icp/management

If you are visiting this page for the first time, you will see a list of available filters: 
Screenshot 2025-12-24 at 13.33.28

Here are the available filters: 

Feature

Description

Values

About us page

AI-detected presence of an “About Us” page on the company website.

Yes, No

Blog

AI-detected presence of a blog, news, or content section on the website.

Yes, No

Company description

AI-enriched company description generated via LLM-based website parsing.

Text

Competitor comparison page

AI-detected presence of competitor comparison or alternative product pages.

Yes, No

Customer types

AI-detected audience type, one or more of B2B, B2C, B2G, C2C, Other.

Multiple Select

Enterprise customer references or logos

AI-detected enterprise customer references, testimonials, or logos shown on the website.

Multiple input

Enterprise pricing on page

AI-detected enterprise-level pricing content or mentions.

Multiple input

Has careers page

AI-detected presence of a careers or jobs page.

Yes, No

Has case studies

AI-detected presence of case studies or customer stories.

Yes, No

Has partners page

AI-detected presence of a partners or resellers section.

Yes, No

Has pricing page

AI-detected presence of a pricing page on the website.

Yes, No

Hiring

AI-detected hiring-related content or job postings.

Yes, No

Integrations

Platforms or tools mentioned on the website (e.g. HubSpot, Salesforce, Zapier).

Multiple input

Nav sections

AI-extracted website navigation sections and main menu items.

Multiple input

Office locations

AI-detected number of office or location mentions.

Numeric range

Pricing visible on page

Detects whether pricing is directly visible and not gated.

Yes, No

Privacy policy present

Indicates whether a privacy policy page is present on the website.

Yes, No

SSL certificate present

Indicates whether the website has a valid SSL certificate.

Yes, No

SaaS indicator

AI-detected indication that the company operates as a SaaS provider.

Yes, No

Sustainability on page

AI-detected mentions of sustainability or CSR initiatives.

Yes, No

Target persona mentions

AI-extracted mentions of buyer personas such as Marketing, Sales, HR, IT.

Multiple input

IT spend USD

Estimated IT spend in USD based on external data.

Numeric range

Actively hiring

Indicates whether the company is currently hiring based on AI signals.

Yes, No

Company name

Official company name from Crunchbase.

Text

Domain

Primary company domain used for matching and deduplication.

Text

Estimated revenue

Estimated annual company revenue, normalised numeric field.

Numeric range

Headquarters location

Country-level headquarters location.

Text

Headquarters region

Region or country of the headquarters.

Text

Industries

Industries associated with the company.

Multiple Select

Last funding date

Date of the most recent funding round.

Date range

Last key employee change date

Most recent detected key employee change.

Date range

Number of founders

Number of company founders.

Numeric range

Number of funding rounds

Total number of funding rounds.

Numeric range

SEMrush bounce rate

Bounce rate percentage from SEMrush analytics.

Numeric range

SEMrush global rank

Global website ranking according to SEMrush.

Numeric range

SEMrush visit duration (seconds)

Average visit duration from SEMrush analytics, measured in seconds.

Numeric range

Total funding amount USD

Total disclosed funding amount in USD.

Numeric range

Valuation at IPO USD

Company valuation at IPO in USD, if applicable.

Numeric range

Upon populating at least one filter, a "Create" button will appear at the bottom of the page: 
Screenshot 2025-12-24 at 13.54.32

Clicking on it will lead you to the results page: 

ICP (table)

On the right-hand side you can further tweak the filters and add new ones via the +Add Filter button. 

On the top-right, you will find options to export the list of accounts in an .xls format, OR turn your account selection into a segment. Depending on the number of accounts in your selection, it cantake up to 20 minutes for your new segment to be populated.