ICP Management
Tap into the vast N.Rich database of accounts, filter based on 30+ datapoints and build segments based on your ideal customer profile
The ICP management feature offers you a new way of creating segments - leverage 15 AI enhanced filters in addition to 15 deterministic ones to discover new accounts fitting your ideal client profile. Once you are happy with your findings, push them into a new account segment that can be plugged into your campaigns, intent reports and workflows.
To access the feature, navigate to ICP > ICP Management
(or click here)
🇪🇺 https://app.nrich.ai/icp/management
🇺🇸 https://us.nrich.ai/icp/management
If you are visiting this page for the first time, you will see a list of available filters: 
Here are the available filters:
|
Feature |
Description |
Values |
|
About us page |
AI-detected presence of an “About Us” page on the company website. |
Yes, No |
|
Blog |
AI-detected presence of a blog, news, or content section on the website. |
Yes, No |
|
Company description |
AI-enriched company description generated via LLM-based website parsing. |
Text |
|
Competitor comparison page |
AI-detected presence of competitor comparison or alternative product pages. |
Yes, No |
|
Customer types |
AI-detected audience type, one or more of B2B, B2C, B2G, C2C, Other. |
Multiple Select |
|
Enterprise customer references or logos |
AI-detected enterprise customer references, testimonials, or logos shown on the website. |
Multiple input |
|
Enterprise pricing on page |
AI-detected enterprise-level pricing content or mentions. |
Multiple input |
|
Has careers page |
AI-detected presence of a careers or jobs page. |
Yes, No |
|
Has case studies |
AI-detected presence of case studies or customer stories. |
Yes, No |
|
Has partners page |
AI-detected presence of a partners or resellers section. |
Yes, No |
|
Has pricing page |
AI-detected presence of a pricing page on the website. |
Yes, No |
|
Hiring |
AI-detected hiring-related content or job postings. |
Yes, No |
|
Integrations |
Platforms or tools mentioned on the website (e.g. HubSpot, Salesforce, Zapier). |
Multiple input |
|
Nav sections |
AI-extracted website navigation sections and main menu items. |
Multiple input |
|
Office locations |
AI-detected number of office or location mentions. |
Numeric range |
|
Pricing visible on page |
Detects whether pricing is directly visible and not gated. |
Yes, No |
|
Privacy policy present |
Indicates whether a privacy policy page is present on the website. |
Yes, No |
|
SSL certificate present |
Indicates whether the website has a valid SSL certificate. |
Yes, No |
|
SaaS indicator |
AI-detected indication that the company operates as a SaaS provider. |
Yes, No |
|
Sustainability on page |
AI-detected mentions of sustainability or CSR initiatives. |
Yes, No |
|
Target persona mentions |
AI-extracted mentions of buyer personas such as Marketing, Sales, HR, IT. |
Multiple input |
|
IT spend USD |
Estimated IT spend in USD based on external data. |
Numeric range |
|
Actively hiring |
Indicates whether the company is currently hiring based on AI signals. |
Yes, No |
|
Company name |
Official company name from Crunchbase. |
Text |
|
Domain |
Primary company domain used for matching and deduplication. |
Text |
|
Estimated revenue |
Estimated annual company revenue, normalised numeric field. |
Numeric range |
|
Headquarters location |
Country-level headquarters location. |
Text |
|
Headquarters region |
Region or country of the headquarters. |
Text |
|
Industries |
Industries associated with the company. |
Multiple Select |
|
Last funding date |
Date of the most recent funding round. |
Date range |
|
Last key employee change date |
Most recent detected key employee change. |
Date range |
|
Number of founders |
Number of company founders. |
Numeric range |
|
Number of funding rounds |
Total number of funding rounds. |
Numeric range |
|
SEMrush bounce rate |
Bounce rate percentage from SEMrush analytics. |
Numeric range |
|
SEMrush global rank |
Global website ranking according to SEMrush. |
Numeric range |
|
SEMrush visit duration (seconds) |
Average visit duration from SEMrush analytics, measured in seconds. |
Numeric range |
|
Total funding amount USD |
Total disclosed funding amount in USD. |
Numeric range |
|
Valuation at IPO USD |
Company valuation at IPO in USD, if applicable. |
Numeric range |
Upon populating at least one filter, a "Create" button will appear at the bottom of the page: 
Clicking on it will lead you to the results page: .jpg?width=670&height=470&name=ICP%20(table).jpg)
On the right-hand side you can further tweak the filters and add new ones via the +Add Filter button.
On the top-right, you will find options to export the list of accounts in an .xls format, OR turn your account selection into a segment. Depending on the number of accounts in your selection, it cantake up to 20 minutes for your new segment to be populated.