How do I know if all of my marketing and landing pages are hosted on the same platform?

If you're running multiple marketing campaigns or using landing pages to support those efforts, it’s crucial to know whether all your pages are hosted on the same platform.

In this article, we’ll walk you through how to determine whether your marketing and landing pages are hosted on the same platform, without getting into too much technical detail.

Step 1: Understand what a "Platform" is

In simple terms, a platform is the service or software that powers your website and landing pages. Common examples include platforms like WordPress, Wix, Squarespace, HubSpot, or Unbounce. When you build a landing page or a website, you usually use one of these platforms to host your content.

If all of your landing pages and marketing pages are built using the same platform, it’s much easier to manage tracking tags (like the N.Rich tag). If they’re on different platforms, you’ll have to go through each one separately to ensure everything is set up correctly.

If you need to log into one tool to manage your website, and a whole different tool to manage some of your landing pages, you are definitely using different tools to host your pages. 

Step 2: Check the URLs (the address) of your pages

The first and easiest way to check if your marketing and landing pages are hosted on the same platform is by looking at their URLs. Here’s what to look for:

• Common Structure: If all of your URLs have the same structure (e.g., they all start with “www.yourwebsite.com” or “landingpage.yourbrand.com”), it’s likely that they’re all hosted on the same platform.

• Different Domains/Subdomains: If some of your URLs look different or use different domains (for example, “yourwebsite.com” vs. “marketing.yourbrand.com” or “yourlandingpage.com”), you may be using different platforms.

Step 3: Use a URL Checking Tool

If you're still unsure, there are several tools online that can help you identify where a website or landing page is hosted. Tools like Whois Lookup or BuiltWith can provide you with technical details about a website, including the platform it’s hosted on.

These tools give you a better idea of where each page is built, helping you determine if your marketing and landing pages are all on the same platform.

Step3a - Whois Lookup

To run this test, you will need a few links to your marketing pages as well as some landing pages.

For each link you have, input it into the primary search bar of the Whois Lookup website: 
https://whois.domaintools.com/ (opens in a new tab)

On the results page that loads, look at the following fields (IP Address, IP Location, ASN)


These should match for all pages that are powered by the same platform. They should also indicate which platform hosts your website (Hubspot in the example above) 

Step3b - BuiltWith

This is a more advanced tool, but it also gives a lot more depth of information - you would start in the same way as in the previous step - with a few links to your marketing pages and landing pages. 

Input each into the search bar of the BuiltWith website: 
https://builtwith.com/ (opens in a new tab)

And on the results page, scroll down until you find the "Content Management System"  and "Web Hosting Providers" areas - these should be the same for every link you input into BuiltWith. 

Conclusion

At the end of this guide, you should know whether you are using one or multiple tools to host your landing pages and marketing site.

In case you are using one tool you only need to install the N.Rich tag there.

In case you are using multiple tools, you need to install the N.Rich tag in every tool you leverage to power your marketing and landing pages. 

Back to the N.Rich Tag article.