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Dashboard |
Metric |
Definition |
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Accounts Tab |
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Top Accounts by engagement |
All engagement from accounts - website & advertising, comparing engagement levels with certain type algorithm - historical data |
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CRM ID |
This relates to the Account ID / CRM ID from your CRM |
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CRM Account Name |
This relates to the Account name |
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ICP Sales Velocity |
If High Sales Velocity ICP is being calculated, accounts will be ranked (High/Medium/Low) based on the ICP score |
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ICP Score |
If High Sales Velocity ICP is being calculated, ICP score will be displayed here (out of 100) |
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Account Country |
Country of related account |
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Total Engaged Cookies |
Total sum of engaged cookies from related account |
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ABM Engagement Events |
Total sum of all ABM engagements (Video Views / Article Reads / Clicks) |
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Website Visits |
Total sum of website visits from related account |
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Clicks |
Total sum of clicks from related account |
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In-Media Engagement |
Total sum of engagement with your media (video/article) from related account |
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Average Session Duration (s) |
Average website session duration from related account |
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Engagement Tab |
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Total engagement over time |
Total engagement over time in a chart |
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Engagement stream |
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Date |
Date of event |
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Event |
Type of event (website visit / ad engagement) |
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Domain |
Domain of related website visit |
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Content |
Page Title / Name of content |
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Engagement Time (s) |
Duration of engagement |
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Unique Cookies |
Total number of unique cookies |
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People and Locations Tab |
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Cookie Level Engagement |
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Short Cookie ID |
Truncated version of the Unique cookie ID |
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Country |
Country where the engaged cookie was location |
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City |
City where the engaged cookie was located |
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Device |
Device used by cookie |
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ABM Engagement Events |
Total number of ABM engagement events from cookie |
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Website Visits |
Total number of website visits |
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Clicks |
Total number of clicks from N.Rich ads |
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In-media Engagement |
Total engagement count from Videos/articles |
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Average Session Time (s) |
Average session duration of engagement event |
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Content Tab |
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Website Engagement |
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Path |
URL of page |
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Clicks |
Total number of clicks |
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Website Visits |
Total number of website visits |
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Unique Visitors |
Total number of unique visitors |
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Average Visit Duration (min) |
Average visit duration related to path URL |
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Average Session Duration (min) |
Average session duration related to path URL as starting point |
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Article Engagement |
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Content |
Name of article ad |
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N.Rich Readers |
Total number of engaged readers |
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Article Complete Rate |
Total number reads / number of completed reads |
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Clicks |
Total number of clicks on Article ad CTA |
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Video Engagement |
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Content |
Name of video ad |
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Video Views |
Total number of video viewers (correlates to cookies) |
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Video Repeat Rate |
Total number of Engaged views / unique engaged views |
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Video View (s) |
Average video view duration = Total view time / number of views |
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Video Duration (s) |
Video duration |
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Video View Rate |
Average View time / Total(max) view time |
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Industries Tab |
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Industry Breakdown by engagement |
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Industry |
Type of industry |
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Engaged Accounts |
Total number of engaged accounts within related industry |
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Engaged Cookies |
Total number of engaged cookies within related industry |
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Website Visits |
Total number of website visits related to industry |
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Clicks |
Total number of clicks related to industry |
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In-media Engagement |
Total number of View/article engagement related to industry |
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Average Session Time (s) |
Average session duration related to industry |