Article ads

A deep dive into all aspects of Article ads in N.Rich

Technical overview 

An Article Ad is an interactive in-media ad format that uses programmatic display advertising inventory for distribution. Article ads appear in various sizes depending on the placement on which they appear, but the MPU (Mid-page Unit), at 300x250px is the most common format.

Depending on the size, only a small section of the article will be visible at first, but the visitor can continue reading by scrolling it in-media. The scroll-level and time spent with scrolling are measured. Engagement, or reading the article, is defined as scrolling at least 50% of the article. A Call-to-Action at the end of the article is supported, but this ad format should not be expected to generate a lot of clicks.

Creating Article Ads 

To create Article ads, head to a campaign you have previously created and from the top-right corner choose '+ Create ad' and Article ad from the corresponding drop-down: 

That will lead you to a page looking like this: 

Apart from the title of the ad itself, which will be used primarily for identifying the ad within N.Rich, the Article ad has the following components: 

Header - a 23 character long string of text, visible at the very top of your article ad
Header image - the primary and only image serving as a cover to your article. 
Title - up to 90 characters long, positioned over the header image and just above the body of the content. 
Body - at least 1500 characters long, at most 2500 characters long body of your article, positioned just bellow the title of the ad. 
Call to action - an optional button, positioned at the very end of the body text of your ad - users must scroll within the ad in order to reach it. 

The left side of the Article ad creation view is dedicated to your content input - the header, title and body input areas measure the number of characters as you are typing them, and in case you cross over the limit, you are prevented from saving the form. 

Hovering over the Image area allows you to click to choose an image to upload. If you have already uploaded an image, you can hover over it to display options to replace or delete the image: 

Within the article Body input area, you will find various formatting options: 


Including options to add images and even videos into your article ad. 

The Call-to-Action button will bring up a dialogue allowing you to define your CTA: 

Hovering over the blue i icon will reveal the full URL to your call to action: 

While the yellow warning icon, present both on the call-to-action popup and the right side of the body formatting area represent a N.Rich tag check of the underlying link: 


What this module will do is look at the analytics collected to date of the tag installed within your website and check if we have recorded any traffic on the link you specified via the Cookieless or Standard tag within the last 7 days. T his is great if the page you are linking your ad to is a page that has already been active for a while - if its a brand new page and we haven't seen any traffic on it yet, we might show you a warning that a tag is not installed when that is not actually the case. The best way to utilise this area is to visit your own CTA link and accept cookies on the page - within a few hours, this module should identify your visit and accurately report that both tags have successfully been installed and detected on your landing page. 

To the right, we have the Preview area which will initially, be empty - at least until you save the ad for the first time - upon saving your ad, a preview can be generated: 

Upon making edits, the Refresh link will save your ad and update the preview.

Copy link gives yo an external-friendly URL that you can share with anyone to showcase the ad. 

Media preview will open a menu of multiple high-profile websites for you to pick and preview how your ad would look like in context of the website in question: 

To the very right, there is a dropdown of all dimensions in which your article ad can appear in: 

Assets overview 

For Article ads, the following asset limitations apply: 


Header - up to 23 characters long 
Header image - 1.91:1 ratio, up to 5MB in size, .JPEG or .PNG
Title - up to 90 characters long 
Body - longer than 1500 and shorter than 2500 characters 
Video within the body of the article - under 500mb 

Best practices 

1. Avoid embedding text directly within images: Instead of placing key information, titles, or headers inside your visuals, provide them separately. Embedding text in images can create confusion, particularly if overlapping occurs with designated titles or headlines. This approach also ensures that your content remains accessible, easily optimizable, and user-friendly across platforms.
2. Well-Formatted Articles Engage Readers: Today’s readers quickly scan content to determine its relevance and potential value. By organizing your article with clear headings, subheadings, bullet points, and emphasis (such as italics), you help guide the reader’s eye and enable efficient information discovery. Effective formatting not only improves readability, but also encourages your audience to stay engaged with your content.