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Dashboard |
Metric |
Definition |
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KPI Summary |
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Engaged cookies |
Total number of engaged cookies from target account |
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Article ad readers |
Total number of engaged article readers from target account |
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Video ad views |
Total number of engaged video viewers from target account |
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Clicks |
Total number of clicks from target account |
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Total website visits |
Total number of website visits from target account |
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Avg. website visit time |
Average visit from of target account |
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Engagement event stream |
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Date |
Date of Engagement event |
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Channel |
Type of channel (N.Rich ABM / Organic) |
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Event |
Type of event (Video / article / click / website visit) |
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Content |
Name or URL of content |
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Engagement Time (s) |
Engagement time with content |
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Opportunities |
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Shows all opportunities of the account ordered by opened date |
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ID |
Opportunity ID |
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Name |
Opportunity Name |
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Created Date |
Opportunity created date |
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Status |
Opportunity status (open, won, lost) |
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Last Stage Name |
Opportunity last stage |
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Value |
Opportunity Value |
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Currency |
Opportunity Currency |
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Close Date |
Opportunity Close date |
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Cookie level engagement |
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Short Cookie ID |
Unique cookie ID |
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Country |
Related country |
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Pretty device type |
Device used by cookie |
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Total Engagement Events |
Total number of engagement events from cookie |
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Website Visits |
Total number of website visits |
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N.Rich Clicks |
Total number of clicks from N.Rich ads |
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In-media Engagement |
Total engagement count from Videos/articles |
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Average Session Duration (s) |
Average session duration of engagement event |
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Engagement breakdown by location |
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Region |
Region where engagement event is located |
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Country |
Country where engagement event is located |
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City |
City where engagement event is located |
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Total Engagement Events |
Total number of engagement events per location |
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Total Engaged Cookies |
Total number of engagement cookies per location |
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Average Session Duration (S) |
Average session duration of related cookies per location |
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Website engagement |
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Channel |
Type of channel (N.Rich ABM / organic / etc) |
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Domain |
Domain of related page |
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Path |
End-path URL of related page |
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N.Rich Clicks |
Total number of Clicks |
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Website Visits |
Total number of website visits |
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Unique Visitors |
Total number of unique visitors |
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Average Visit Duration (min) |
Average visit duration related to path URL |
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Average Session Duration (min) |
Average session duration related to path URL as starting point |
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Video Engagement |
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Content |
Name of video ad |
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Video Views |
Total number of video viewers (correlates to cookies) |
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Video Repeat Rate |
Total number of Engaged views / unique engaged views |
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Avg. Video view time (s) |
Total view time / number of views |
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Video Duration (s) |
Video duration |
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Video View Rate |
Average View time / Total(max) view time |
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Article Engagement |
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Content |
Name of article ad |
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N.Rich Readers |
Total number of engaged readers |
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Article Complete Rate |
Total number reads / number of completed reads |
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Clicks |
Total number of clicks on Article ad CTA |