The RegTech company strengthens its marketing strategy to drive focused, efficient growth
Trapets, a leading software provider for financial crime prevention, has chosen the N.Rich platform to enable account-based marketing and sales as part of its strategy to increase pipeline growth and velocity.
As Trapets continues to support financial institutions and regulatory entities in meeting complex compliance requirements, the company identified a need to focus sales and marketing efforts on the accounts with the highest potential impact. Rather than relying on broad outbound activities, Trapets wanted a more targeted, account-based approach to engage the right organisations at the right time.
“To continue scaling efficiently, we needed a go-to-market approach that helps us prioritize the right accounts and accelerate opportunities through the pipeline,” says Jonatan Jansson, CMO at Trapets. “N.Rich gives us the ability to work in a truly account-based way, aligning sales and marketing around the accounts that matter most to our growth.”
By adopting N.Rich, Trapets can identify in-market accounts, focus resources more effectively, and activate relevant engagement across channels, helping sales teams progress deals faster and improve overall pipeline velocity.
The collaboration also supports Trapets’ ambition to scale across key markets while maintaining precision in its go-to-market execution. With account-level insights and native CRM integrations, sales and marketing teams can operate from a single source of truth and collaborate more closely across the revenue process.
“We’re excited to support Trapets on their account-based journey,” says George Storm, CRO at N.Rich. “Trapets operates in a complex, highly regulated market, and account-based go-to-market is a powerful way to drive focused growth while improving pipeline efficiency and deal velocity.”
Trapets is a software company that provides solutions for financial crime prevention, including anti-money laundering (AML), know-your-customer (KYC), and market surveillance. Since 2000, Trapets has helped organisations meet regulatory needs and fight financial crime. The product is trusted by over 500 companies, ranging from small financial institutions to regulatory entities, and have earned recognition as one of the top 100 RegTech companies globally. Trapets has over 80 employees based in Stockholm, Hanoi, and London.
N.Rich is an account-based go-to-market platform that helps B2B companies identify, engage, and convert their strategic accounts. By combining account-level data, ABM advertising, and native CRM integrations, N.Rich enables marketing, sales, and RevOps teams to work in a truly account-based way, driving more efficient growth across the entire revenue engine.