Struggling to Connect Webinar Engagement with Revenue Impact? You’re Not Alone.

Let’s be honest—webinars are one of the most powerful tools for engaging your ideal customers. They bring decision-makers together, spark conversations, and generate intent signals that sales teams dream about. But when it’s time to prove their impact on revenue? That’s where things get messy.

We hear it all the time from mid-market and enterprise companies:

• “Our webinar engagement is high, but we can’t connect it to actual closed deals.”
• “Marketing runs great events, but sales doesn’t know how to act on the engagement data.”
• “Attribution models keep failing us—why can’t we see the full impact?”

If this sounds familiar, you’re not alone. The gap between webinar engagement and revenue impact is real, and it’s hurting the way we measure and optimize our GTM efforts.

But here’s the good news: we’re tackling this problem head-on in our upcoming podcast and webinar with Hubilo.

Why Attribution Models Keep Failing Us

Attribution is supposed to tell us which efforts drive pipeline and revenue, right? The problem is, traditional models weren’t built for the way modern buyers actually engage.

Here’s what they overlook:

• Multi-touch complexity: Buying decisions don’t happen in a vacuum. A prospect might attend a webinar, download a whitepaper, see a retargeting ad, and then book a demo—all before ever showing up in your CRM.
• Account-based engagement: Most attribution models focus on individuals, not accounts. In ABM, a decision-maker from your target account might not engage directly, but their colleagues do. How do you measure that?
• Post-webinar influence: You ran an amazing webinar, but six weeks later, a deal closes. Did that engagement help? If your attribution model only tracks first-touch or last-touch, you’re missing the real impact.

The result? CMOs and GTM teams are left with incomplete data, wasted budget, and a disconnect between marketing and sales.

The Webinar & ABM Disconnect: Where We’re Losing Opportunities

Here’s a common scenario:

• A high-intent prospect from a target account joins your webinar.
• They engage in polls, ask questions, and even stay for the Q&A.
• Post-event, they’re marked as an MQL (Marketing Qualified Lead) and handed to sales.
• Sales reaches out…but the deal stalls.

What went wrong?

The reality is that webinar engagement alone doesn’t automatically translate into pipeline movement. If sales doesn’t have the right insights—or if marketing doesn’t nurture those engaged accounts with precision—the opportunity is lost.

This is why companies struggle to bridge the gap between webinar engagement and ABM strategies. Webinar attendees express interest, but without a connected strategy, that engagement doesn’t convert.

Bridging the Measurement Gap with Hubilo & N.Rich

What if you could:

• Track the full impact of webinar engagement—not just registrations, but actual influence on pipeline and revenue?
• Seamlessly integrate webinar data into your ABM strategy—so your target accounts receive personalized follow-ups at scale?
• Tie advertising efforts to engaged accounts—ensuring that your best leads see the right content at the right time? 

This is exactly what we’re unpacking in our upcoming podcast and live webinar.

1.  How Hubilo’s Engagement Analytics Solve the Attribution Blind Spot

Hubilo doesn’t just track who attended your event—it measures how they engaged.

• Which attendees interacted the most?
• What topics were they most interested in?
• How does their engagement correlate with pipeline movement?

With these insights, you’re no longer relying on MQLs alone—you have a data-backed view of which accounts are truly showing intent.

2.  How N.Rich’s Programmatic ABM Turns Engagement into Revenue

Engagement data is great, but what happens next is what really matters.

N.Rich helps you activate engaged accounts through precision-targeted programmatic advertising. Instead of waiting for sales to reach out cold, N.Rich allows you to:

• Retarget webinar attendees with hyper-relevant ads that reinforce your message.
• Identify other key decision-makers at engaged accounts and expand your influence.
• Track how these accounts continue to interact post-webinar, giving sales real insights into deal readiness.

This is the missing piece—ensuring that your best accounts stay engaged after the webinar ends.

Join Us: How Engaged Accounts Escape Attribution

We’re bringing together industry leaders to tackle this challenge in a live discussion, where we’ll break down:

- The revenue attribution challenges most models overlook 

- The disconnect between webinar engagement & ABM strategies 

 - How Hubilo’s analytics bridge the measurement gap 

-  How N.Rich’s programmatic advertising unlocks true opportunity attribution

If you’ve struggled with measuring webinar impact—or you’re tired of seeing engagement go to waste—you won’t want to miss this.

Register Here