10 Best Intent Data Providers To Help You Achieve Predictable Revenue Growth in 2025

Did you know that intent data is the lynchpin of B2B business growth? Yes, that’s right. Knowing who your most likely buyers are gives you the power to reach out to them with targeted messages. 

Intent data helps you monitor prospective customers’ online behavior and learn about their product preferences. 

93% of respondents say Marketing is one of their organisation's main users and holders of intent data. (Source)

Access to accurate intent data allows you to run hyper-personalized campaigns that deliver optimum ROI.  

Intent data helps you get high-quality leads that are easy to convert. And knowing what your ideal buyers need is the best way to get tangible results with minimal investments. 

Things to Consider When Choosing an Intent Data Provider

It’s raining intent data tools out there. So, how do you choose the right one for your B2B business? Here are some key factors to consider:

Data Accuracy

Data accuracy is a critical point to consider when choosing an intent data provider. 

The best way to check data reliability is to go through a service provider’s case studies to learn about the results they’ve achieved for their clients. Another way to figure this out is to speak to their past clients. 

Coverage 

The broader the coverage of an intent data provider, the better the outcomes. Ensure they offer a mix of intent data types so you can view intent signals comprehensively. 

Also, it’s best to choose an intent data provider that covers your target geographies. 

Integration Capabilities 

As a B2B marketer, you want the intent data to align with your marketing workflows easily. Check that the intent data provider integrates seamlessly with your existing sales and marketing software. 

Customization Features 

The ideal way is to look for providers that offer customizable solutions tailored to your specific needs. This includes segmenting and filtering data based on your target criteria.

Compliance and Privacy

You must verify that the provider complies with data protection regulations such as GDPR and CCPA.

Ease of Use 

Look for a provider that has easy-to-understand features and a simplified user interface. It makes it painless for teams across functions to make the most of it. 

Other Capabilities 

Intent data is just the tip of the iceberg when choosing an intent data tool. Go beyond it and look for additional features like a unified dashboard, comprehensive reporting and straightforward attribution when selecting the right software for your B2B business. 

Best Intent Data Providers at a Glance

Before we give you thorough information about the best B2B intent data providers, let’s get a quick overview of each:

Best Intent Data Providers 2025

By now, you must have a fair idea of choosing an intent data software for your B2B business. 

But, if you still feel like you’re sailing in unchartered territory, we’ve carefully compiled a list of the best intent data providers with their main features and benefits. 

This list will be helpful when you’re ready to purchase one such solution for your business. 

1. N.Rich

N.Rich is an easy and agile account-based marketing platform that helps you with high-quality intent data, and AI features to automate Account-Based marketing campaigns. 

The intent data provider allows sales teams to engage with accounts most likely to convert.

N.Rich offers simplified workflows for effectively distributing accounts through buyer journey stages, setting up targeted display ad campaigns, and promptly alerting sales teams.

This smart ABM platform allows you to measure every ad touchpoint at the account level.

With an easy-to-understand attribution system, N.Rich helps you keep track of every dollar spent on sales and marketing efforts. 

Key Features 

• Dynamic ICP builder that extracts intent data from your own CRM.
• Run targeted programmatic advertising and get predictable sales. 
• Integrates with tools like HubSpot, Salesforce, Eloqua, and Marketo. 
• Bi-directional integration with HS and SFDC and LinkedIn Ads integration.
• AI ad placement optimization for better campaign performance and lower cost per click. 
• Helps you reach ICP accounts across all major B2B sites.
• GDPR and CCPA-compliant data.
• Captures and acts on intent data across all stage of the buyer’s journey. 
• Easy to understand attribution models.

Pricing

• Lite: From €9750 per year plus a one-time onboarding fee of €1050
• Growth: From €23800 per year
• Enterprise: Custom 

2. ZoomInfo

ZoomInfo is buyer intent software with real-time insights into the actions of your ideal buyers. This outreach automation tool offers a single source of truth for your sales and marketing workflows. 

ZoomInfo helps you understand customer engagements across all communication channels, including calls, emails and your business website. 

The tool gives you access to detailed firmographic traits and dynamic signals, enabling you to connect with the right people at the right time.

Key Features 

• Data-powered sales engagement and automation.
• Access professional profiles with details like work experience, company, job responsibilities, and education.
• Uncover sales-ready prospects for keywords related to your business. 
• Use a data-powered website chat tool to get visitors to convert.
• Run targeted display and social advertising campaigns.

Pricing 

Custom pricing plans

3. Lead Onion 

Lead Onion supports marketing teams by offering intent data from over 20 reliable sources. 

The intent data provider collaborates with top intent vendors like Bombora to help you access the contact details of the most relevant prospects. Lead Onion lets you choose topics, keywords, and events to get in-depth information about your ideal buyer’s journey.

This intent data provider monitors intent spikes, allowing you to tell when a potential customer is purchase-ready. Once you have that information, you can use Lead Onion’s AI-powered sales outreach tool to run personalized and multichannel outreach campaigns. 

Lead Onion is a tool that gives you access to accurate and compliant B2B data and works as an all-in-one sales solution for your business. 

Key Features 

• Real-time data cleansing and verification.
• AI-powered automated outreach campaigns. 
• Data-driven and customized reporting.
• Manage all your data and campaigns from one place. 
• Access 400 million+ GDPR-compliant profiles.
• Use over 30 firmographic attributes and filters.

Pricing 

£500 - £5000 per month

4. G2

As an intent data provider, G2 can be an excellent fit for finding active B2B intent leads for your B2B product. The platform helps you determine who’s in the market so you can drive sales growth for your business. 

This intent data solution connects you to 90 million people who are genuinely interested in buying software products and services. 

This 10-year-old platform has over 2 million reviews that let software buyers make informed purchase decisions. 

G2’s extensive database of how prospects interact with product listings helps you connect with high-intent buyers. 

Moreover, G2 integrates with powerful marketing tools like HubSpot, Marketo, Salesforce and

Key Features 

• Create a profile on G2 and start selling to your target audience. 
• Display your value with authentic customer reviews.
• 100% of Fortune 500 businesses use G2.
• Reliable and enriched buyer data to run targeted campaigns.
• Automated workflows to reach key accounts in no time. 

Pricing

Custom pricing 

5. Cognism

As an intent data provider, Cognism can be an excellent fit for B2B businesses looking for global data coverage. Its database includes 70 million phone numbers globally. Furthermore, Cognism communicates with you about Do-Not-Call lists, removing your worries regarding GDPR compliance. 

Cognism makes prospecting easy by integrating with tools like Salesforce, HubSpot, Salesloft, Outreach, and more. 

The intent data tool offers advanced intent filters for better audience analysis. It continues to enrich your contact database with verified and compliant data.

Key Features

• Benefit from accurate outreach in EMEA, US and DACH regions.
• An extensive database of B2B email addresses and phone numbers. 
• Get access to GDPR and CCPA-compliant data. 
• Automated data enrichment and cleansing.
• Advanced data filters, including sales trigger events, firmographics, technographics and buyer intent.

Pricing

Custom pricing

6. Lead Forensics

Are you looking for an intent data provider that helps you connect with your website visitors? Lead Forensics enables you to maximize your sales pipeline by giving profound insights into the people visiting your website. 

The tool also helps you understand what prospects are doing on your website. For example, if a visitor is checking your pricing page, you know they’re sales-ready, and it’s the right time to send them a promotional offer. 

Get accurate ‘first-party’ data, build your key account list and run automated marketing campaigns with this all-in-one solution. 

Key Features

• Gives you advanced website visitor insights. 
• Helps you contact critical decision-makers.
• Offers platform access for unlimited team members. 
• Integrates with HubSpot, Microsoft Dynamics, Salesforce, Zoho, Pipedrive, and more. 

Pricing 

Custom pricing

7. 6sense

6sense uses AI to accurately predict buyer behaviour, enabling you to run funnel-based campaigns that convert strangers into loyal customers. 

Use this B2B intent software to choose suitable keywords to connect with people searching for those search terms. 

By tracking buyer behaviour, 6sense lets you find the most efficient upsell and cross-sell opportunities.

This platform leaves no stone unturned in letting you reach your customers where they are. Using 6sense, you can run targeted digital advertising campaigns on all third-party sites relevant to your business.  

Key Features

• End-to-end data enrichment and management.
• Get buyer intent signals from your own and third-party platforms. 
• Audience building, prioritization and segmentation. 
• Predictive advertising targeting the best accounts. 
• Advanced analytics and real-time reporting. 
• 6sense integrates with tools like Uberflip, Folloze, G2, Drift, Outreach and Salesloft. 

Pricing

Custom pricing  

8. Datatrade

Imagine having access to hundreds of data providers in a single platform. That’s Datatrade for you. This tool connects you to 500+ premium data providers from across the globe. 

It offers various data categories, including geospatial, transaction, HR, contact, risk, market research, commerce, trade, etc. 

Marketers can use this platform to review data samples and source the data that best suits their business requirements. 

This intent data provider also facilitates expert advice from data-sourcing consultants, helping you choose the right vendor for your business. The tool aims to make the data acquisition process seamless and efficient, benefiting both data buyers and providers.

Key Features 

• Secure contracts between buyers and sellers.
• Enables price comparison across data providers and products. 
• Allows you to sort data by use cases. 
• Ensures data transactions comply with the relevant privacy and data protection regulations.
• Datarade supports integration with MediaMath, Synapse AI, and Data Commerce Cloud. 

Pricing 

Free for users. Charges a commission from data providers when a purchase is made. 

9. Bombora

Bombora is a B2B intent data provider that tracks your customers’ journey across 5000+ relevant B2B platforms. 

This in-depth analytical process helps you determine which prospects are sales-ready. This tool can track a prospect's every action so you know what they want and when.

This B2B intent software lets you review the topics your audience is interested in so you can send them targeted messages and offers.  

Bombora easily integrates with tools like HubSpot, RollWorks, Leadspace, Intensify and LinkedIn. 

Key Features

• Prioritizes accounts based on their interest level in your solution.
• Tracks prospects who are looking for competing products.
• Aligns with your marketing workflows. 
• Sends personalized emails to relevant prospects.
• Optimizes brand messaging based on user interests and preferences.

Pricing 

Custom pricing

10. SalesIntel 

SalesIntel lets you prospect companies and professionals who visit your website and show interest in your products and services. 

With this platform, you can obtain human-verified email addresses and phone numbers of people most likely to buy from your business. 

This tool provides real-time insights into how your prospects engage with your website and content on third-party websites. You can use its advanced firmographic and technographic filters to learn which prospects to prioritize.

Not just that, SalesIntel helps you put data enrichment on auto-pilot. It keeps filling in the missing data and gets you optimum campaign ROI. 

Key Features 

• Human-verified B2B email addresses and phone numbers. 
• Customized data research. 
• Integrates with HubSpot, Salesforce, Zoho, Microsoft Dynamics CRM and Marketo.
• Run personalized and scalable marketing campaigns.
• Reach people in the US, Canada, APAC or EMEA.

Pricing 

Individual: $69 per month

Teams: $199 per month

Professional: Custom pricing 

Final Thoughts 

B2B intent data can be the holy grail for B2B business success. However, most sales and marketing teams struggle to use it correctly. They often need help determining which data sources would be accurate or aligning sales and marketing workflows correctly. 

Companies new to intent data face issues related to data format and data silos leading to inefficiencies at the campaign level.

Thankfully, N.Rich helps you overcome all such problems. This end-to-end ABM solution helps you with reliable customer data and intent signals from trustworthy sources. With dynamic ICP modeling, unified intent scoring, and triggered workflows, N.Rich enables you to run and measure your marketing campaigns effortlessly.

It offers best-in-class attribution to accurately track marketing ROI while guiding you to focus on the right accounts and campaigns.

So, are you ready to stop shooting in the dark and start selling smart with N.Rich?