Tracking and Attribution

N.Rich supports UTM tracking parameters through all of its ad formats, allowing visits to be attributed to relevant campaigns and ads. Final URLs are generated with our standard UTM parameters and are used in our advertising technology to optimize for better results.

ℹ️ We advise against modifying the utm_source and utm_medium parameters as they are used by our models.

While the utm_campaign and utm_content parameters are automatically populated for each campaign and each ad, customers can override them if needed by specifying them in the destination/button URL at the ad level.

Format	utm source	utm medium	utm campaign	utm content	utm audience	utm client
Native Video	nrich	native_video	{custom}	{custom}	nrich	{client_id}
Native Article	nrich	native_article	{custom}	{custom}	nrich	{client_id}
Cross Channel ad	google	nrich_abm	{custom}	{custom}	nrich	{client_id}
Image Display	nrich	native_banner	{custom}	{custom}	nrich	{client_id}