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      Summer 2024 Product Updates

      Discover our latest product releases and updates in this release note.

      Aurora - Your AI Ad Assistant

      We are thrilled to invite you to the extended beta release of Aurora, N.Rich's cutting-edge AI-powered ad assistant, designed to help you craft winning ABM ads.

      Key Features and Benefits:

      • Ad Copy Ideation: Aurora leverages advanced AI to automatically generate high-quality ad copy, reducing the time and effort required to create compelling ads.
      • Personalized Content: Tailor your ads to specific industries, personas, and stages of the buyer journey. Aurora uses B2B and ABM best practices to ensure your messages are relevant and engaging.
      • Unified Messaging & Scalability: Manage large-scale ad campaigns effortlessly. Aurora allows you to maintain consistent messaging and high-quality content across all your marketing channels.
      • Train With Your Data: Seamlessly integrate Aurora with your existing product information, brand guidelines, and industry reports, ensuring accurate and compelling copy, even for challenging markets that require regulatory approvals.
      • Ease of Use: With an intuitive interface, Aurora makes it easy to input key parameters and preferences, guiding the AI to generate content that aligns with your brand’s voice and goals.

      How to Get Started:

      • Contact your Customer Success Manager to request activation of Aurora AI.
      • Provide Training Materials: Follow the detailed guidelines provided to train the AI with relevant product content, buyer personas, and journey insights.
      • Create Campaigns: Start creating and optimizing your ad campaigns with Aurora's AI-generated content.

      Resources:

      1. Aurora - One Pager Product Sheet
      2. Aurora - Presentation Deck
      3. Guide for Providing Training Materials

      Workflows - New Intent Score Selection Options

      You can now more easily create ABM campaigns that nurture accounts through the buying journey (on autopilot). The role of nurturing within ABM is to prime the target account, making it ripe for sales engagement. These nurturing campaigns are orchestrated in N.Rich through the Workflows feature using Intent Reports as a data source. We received feedback and we revisited the supported options to make them more flexible and scalable.

      The following video showcases the new Intent Score selection options:


      This update makes it a lot easier to run ABM nurture campaigns.

      Product Improvements

      Salesforce Integration - Automatic CRM Data Sync Support

      Salesforce CRM integration now supports Automatic CRM data sync, associating your Salesforce accounts with N.Rich accounts and powering a slew of capabilities. You can now activate the feature to see account associations in the analytics dashboard, account dashboard and account data exports among other things. Head to our knowledge base article to learn more.

      HubSpot CRM Integration Stats

      To help you better understand metrics related to key activities happening through your CRM integration, we implemented some integration statistics that will be displayed in the existing table.

      This will show you:

      • How N.Rich is helping with account enrichment (first-party and third-party data)
      • How the integration is helping to grow your CRM accounts
        HubSpot Integration Stats

      HubSpot CRM Integration - 1st Party and 3rd Party Engagement Locations Support

      We released an update for our HubSpot CRM integration that now supports engagement locations for intent reports. Engagement locations are now visible in new company property fields that have been added to the existing list of account properties for the integration. This can help you prioritize and execute location-specific outreach through your sales teams.
      Properties added to HubSpot:

      1. First-party intent locations
      2. First-party intent countries
      3. Third-party intent locations
      4. Third-party intent countries

      New In-App Chat Support and Knowledgebase

      You can now initiate chats with our product support team through the product. The chat also works with our new knowledge base, resulting in a powerful search function for anything you need. All of this to better assist you so please feel free to reach out if you need any help.

      Account Dashboard - Performance Optimization

      Performance improvements have been brought to the account dashboard (Control Panel ) making it load faster irrespective of the number of associations a particular account has (e.g., segments and account groups).

      New IP Data Provider for Japanese Accounts

      We’ve added a new IP data provider to our infrastructure, allowing us to identify more Japanese accounts visiting our customers’ websites. This helps us grow our account database (including firmographic data) and brings value to customers/prospects who focus on the Japanese market.