Website Tag Installation
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      N.Rich Website Tag Installation (Generic)

      Start here to learn about N.Rich website tag and how to install it.

      Overview

      N.Rich Website Tag is a lightweight JavaScript snippet designed to help you unlock the full potential of your Account-Based Marketing campaigns. Installing the tag on your website lets you track page views, detect clicks from our advertising platform, and associate user activity with specific companies.

      Adding the Website Tag to your website is essential for several key reasons:

      Detecting Clicks from Our Advertising Platform
      The tag ensures that clicks from our advertising campaigns are tracked and accurately associated with the companies engaging with your website. Without the tag, clicks will still be recorded, but you won’t be able to break them down by company, limiting your ability to measure the effectiveness of your campaigns.

      Collecting First-Party Data for Intent Scoring
      The tag captures first-party data, such as page views, which is critical for our intent-scoring system.

      Why does this matter? Our account scoring system (used in intent reports) combines third-party data (such as external activity) with first-party data from your website to generate a comprehensive engagement score for each company. This insight helps you identify which companies are most interested in your offerings.

      By installing the Website Tag, you’ll gain deeper visibility into your marketing performance and be equipped to take data-driven actions that move companies further down the funnel.

      How It Works

      Website Tag collects data about actions your visitors take on your website, such as visiting pages. This data is sent to your analytics dashboard, where you can see detailed reports.

      The Website Tag is designed to adapt to your needs, with configuration options that let you enable or disable specific features or modify its behavior. While the tag offers flexibility, we recommend starting with the default settings for a quick and straightforward setup.

      Understanding Cookies

      To fully understand how the tag operates, it’s helpful to know about cookies.

      1. Default Cookie Behavior. By default, the Website Tag does not set cookies. This configuration is designed to ensure compliance with regulations in countries where explicit consent is required to set cookies.

      2. When and Why to Enable Cookies. If you have consent to use cookies (e.g., through a cookie banner on your website), you can enable cookie functionality. Doing so enhances the tag’s ability to track user activity over time, providing richer data for your intent scoring and engagement insights.

      Adjusting Cookie Settings

      You can change the tag’s cookie behavior at any time, either:

      • Before Initialization: Configure the tag to enable cookies when you initially set it up.

      • After Initialization: Update the settings dynamically, based on visitor consent obtained through a cookie banner or similar mechanism.

      Key Takeaway

      Start with the default settings to get the tag up and running quickly. Once you’ve established your website’s compliance requirements, you can enable cookies to unlock deeper insights and functionality.

      Where to place Website Tag

      To maximize the benefits of the Website Tag, it’s important to install it on every page of your website, not just your landing pages.

      Here’s why:

      • Comprehensive Data Collection: The more pages the tag tracks, the more insights you’ll gather about how companies engage with your website. This data helps you create a complete picture of each company’s interest and journey.

      • Accurate Intent Scoring: By tracking all pages, you’ll collect more first-party data, improving the precision of your intent scoring system.

      • Hidden Opportunities: Companies may visit pages other than your landing pages, such as blog posts or product detail pages. Capturing these visits ensures no engagement is missed.

      Getting started

      Follow these steps to add the tag to your website and start tracking valuable insights:

      Step 1: Grab Your Website Tag

      1. Log in to Your N.Rich Account: Access your account on our platform.

      2. Navigate to the Settings Section: Find the Cog icon in the application header.

      3. Copy the Website Tag: In the Website Tag section, you’ll see a JavaScript snippet. Copy this snippet to your clipboard.

      Step 2: Use the Default or Custom Tag Configuration

      • Default Tag Snippet: The default tag snippet is pre-configured to work for most users. We recommend starting with the default settings for a quick and hassle-free setup.

      • Custom Configuration: If you need to enable or disable specific features or adjust the tag behavior (e.g., enabling cookies), feel free to customize the tag snippet before adding it to your website. Detailed configuration options are available in the Advanced Setup Guide.

      Step 3: Add the Tag to Your Website

      We recommend using a tag manager (like Google Tag Manager) to simplify the process and maintain flexibility. However, you can also add the tag directly to your website’s HTML markup.

      Step 4: Verify that the tag is working

      To ensure the Website Tag is installed correctly and collecting data, you can check the Status section in your N.Rich account. Here’s how:

      Steps to Check the Tag Status

      1. Log in to your N.Rich account.

      2. Navigate to the Settings section.

      3. In the Status tab, you’ll see an overview of your tag’s current status and performance.

      Important Notes:

      • Status Updates: Keep in mind that the status data is not updated in real-time. It may take up to a few hours for data to appear after the tag is installed.

      • Modes: The status section will report two possible modes of operation for the tag:

        • Cookieless Mode (default): Cookies are disabled, and some features (like session tracking and visitor counting) may be limited.

        • Standard Mode: Cookies are enabled, and all features of the tag, including advanced tracking and intent scoring, are fully operational.

      Check the mode that matches your configuration (whether cookies are enabled or not) to confirm that the tag is working as expected.

      FAQs

      What happens if I don’t install the tag correctly?
      If the tag is not installed correctly, N.Rich will not be able to track page events from your website. This means:

      • Analytics data will be incomplete or missing.

      • Intent scoring will be inaccurate, as it relies on data collected by the tag.

      To avoid these issues, double-check the installation steps or reach out to our support team for assistance.

      Can I track multiple websites with the same account?
      Yes, you can! N.Rich allows you to track events across multiple websites using the same account.

      • Simply install the same tag snippet on each website you want to track.

      • There’s no limit to the number of domains you can include.

      This makes it easy to manage and analyze data from all your web properties in one place.

      What if I’m only using the tag with disabled cookies?

      It’s possible to use the tag without enabling cookies, and some core tracking features (such as page views and events) will still work. However, certain functionalities will be limited, including:

      • Session tracking: You won’t be able to see how many sessions a visitor has had on your site.

      • Visitor counting: The tag won’t distinguish between unique and repeat visitors.

      This means your data will be less detailed and less accurate, which could impact analytics and intent scoring. If your website visitors give consent, we recommend enabling cookies to take full advantage of the tag’s capabilities.

      Need More Help?

      If none of these solutions resolve the issue, don’t hesitate to contact our support team. Provide as much detail as possible, including:

      • A description of the problem.

      • Screenshots of any errors.

      • Details about your website setup (e.g., tag manager, CMS, or custom HTML).

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